2025 Samsung Week: Celebrating 56 Years of Customer-Driven Innovation

Join the celebration with special offers, personalised experiences, and a tribute to the customers who inspire Samsung’s journey

In celebration of Samsung Electronics’ 56th anniversary, Samsung Electronics is set to launch the ‘2025 Samsung Week’ featuring even more exclusive offers and experiences. Now in its sixth year, Samsung Week is a special promotional event designed to give back to loyal customers and express gratitude for their unwavering support. This year’s theme, “Where Innovation Begins: From You,” places customers at the heart of Samsung Electronics’ relentless innovation over the past 56 years.

Running from October 20 to November 1 on Samsung.com in approximately 70 countries, the event will also come to life across Samsung Electronics’ social media channels, offline stores, and iconic global landmarks like the Times Square in New York and Piccadilly Circus in London. It’s a true global celebration uniting customers worldwide. During 2025 Samsung Week, customers can enjoy shopping Samsung’s most beloved product this year with benefits. Spend 50 Samsung Reward points or more on selected models and we will match their value as a discount off your cart. The more Samsung Rewards points you use, the more you save.

Most Beloved Product of the Year and Bundles Tailored to Each and Every Lifestyle

Samsung Week’s signature ‘Loved & Chosen’ section highlights the most noteworthy products of 2025, curated based on actual customer data. The collection spans fan-favourite products that have captured customers’ attention, new products inspired by customer feedback, and SmartThings-connected products actively used by customers.

Exclusive Samsung Week Benefits as Token of Gratitude

Samsung.com visitors can also unlock a range of exclusive benefits. There is ‘Samsung Rewards’ that can be used like cash for purchases on Samsung.com, and ‘Samsung Care+’ service that offers expert product care. These and more are designed to truly satisfy the customers.

Plus get an extra 10% off your first purchase on the Shop App.

A Festival Full of Diverse Entertainment

Samsung Week would not be complete without its signature Character Event, offering a fun and unique experience for all.

This year, the event introduces a new content creator character, showcasing the power of Galaxy AI with the latest Galaxy Z Fold7. Returning characters, such as the game genius and running girl, reflect the diversity of Samsung’s global customer base that varies in race, gender and lead diverse lifestyles.

Customers can download complimentary digital sticker packs featuring these characters from the Samsung Week event website. These stickers can be used in the Gallery application to add a personal touch to photos and easily share them on social media. Offline stores in select countries will also offer removable stickers for decorating laptops, mobile phones, and other devices.

This festive event, celebrating 56 years of customer-driven innovation, marks the beginning of another special chapter that Samsung Electronics will build together with its customers.

For more details on the exclusive offers and events of 2025 Samsung Week, visit https://www.samsung.com/za/offer/samsung-week/