Bespoke AirDresser Brings Stylish Design and Intelligent Features to Samsung’s Cutting-edge Laundry Appliance

Samsung expands its Bespoke line-up with the Bespoke AirDresser, integrating a new customisable design and smart features to make refreshing clothes easy, removing 99.9% of common bacteria and viruses^[1] and neutralising odours.

JOHANNESBURG, South Africa – 01 December 2021 – Samsung has announced the global launch of the Bespoke AirDresser. The latest addition to the Bespoke line-up, the Bespoke AirDresser brings design fitting beautifully into any home décor to Samsung’s cutting-edge clothing care appliance.

With upgraded smart features for ultimate convenience, Samsung’s Bespoke AirDresser refreshes clothing by removing dust, neutralising 99% of odours^[1], eliminating germs, and smoothing out wrinkles. As health and wellness routines become ever-more important for consumers around the world, the Bespoke AirDresser offers a beautiful, sleek and smart way to keep garments refreshed daily.

“With health and hygiene top of mind for many people, Samsung is providing a great way to refresh their clothes by removing harmful substances using the Bespoke AirDresser,” said Mike Van Lier, Director of Consumer Electronics at Samsung South Africa. “In addition, the Bespoke AirDresser also removes door-causing gases released during the cleaning process and prevents them from building up inside the unit to keep every load smelling fresh.”

Neutralise germs and odours to keep your wardrobe fresh

To keep your clothes fresh and ready for any occasion, Bespoke AirDresser’s Sanitise function uses powerful JetSteam to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system eliminates 99.9% of common bacteria and viruses and kills 100% of house dust mites^[2] to refresh linens, bedding, and even baby clothes and soft toys for safe use. Bespoke AirDresser also uses a Deodorising Filter that eliminates 99% of odour-causing gases including those from sweat, tobacco, and food. Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odour-causing particles to prevent unpleasant smells from building up inside the device. Better still, Bespoke AirDresser’s Wrinkle Care uses JetAir and JetSteam to smooth out creases in clothes, so your clothes are ready to wear when you need them.

Save time and energy with powerful, intelligent features

Bespoke AirDresser doesn’t just make clothing care more convenient; it adapts itself to fit your lifestyle. The AI Control feature personalises your controls by remembering habits^[3]—such as your most frequently used cycles—so you don’t have to flip through menus to get to your favourite options and settings. If you also own a Samsung smart washer, you can connect it to your Bespoke AirDresser through the SmartThings application and receive a recommendation for the most appropriate drying course according to the wash cycle you’ve just finished^[4]. After sanitising your clothes, intelligent systems take over once again. Using a humidity sensor on the inside of the door, Bespoke AirDresser’s AI Dry technology continually senses the humidity of your clothes and intelligently reduces drying time accordingly, so your laundry is always dried thoroughly in the shortest possible time.

Clean longer clothes conveniently

Whether you’ve got large winter coats, or flowing summer dresses, Bespoke AirDresser’s Long Dress Zone is specially designed to handle your longest garments. While long dresses, coats, and jackets can be difficult to fit into conventional clothing care devices, Bespoke AirDresser features a space 143 centimetres tall to fit items up to 20 centimetres longer than in the rest of the cabinet.

Upgrade your home in style

Available in six different colour and material options^[5] – including Crystal Mirror, Glam White, Glam Pink, Satin Beige, Cotta White, and Cotta Charcoal – Bespoke AirDresser’s customisability means you can choose a design that will blend seamlessly into the décor of your home. It comes in two sizes, 18-inch and 24-inch, holding three or five pieces of clothing depending on the needs of your lifestyle.

To complete its modern, minimalist design, the front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.

Available in a Crystal Mirror colour, the AirDresser resembles a stylish, contemporary wardrobe that fits seamlessly into any home, and as it is fitted with a water tank, there is no need for it to be plumbed in.

The AirDresser is available to purchase for a recommended retail price² of R32 999. Find out more HERE.