[Editorial] The Advent of the Bespoke AI Era

Fifty years ago, in 1974, Samsung Electronics introduced its first refrigerator, washing machine, and air conditioner to the world. In the time since, we have continuously pushed the boundaries of innovation in digital appliances.

Fast forward to five years ago, in 2019, when Samsung debuted its first Bespoke appliances. These products were made to transform users’ daily lives with customised features and optimised designs. Now, we are set to usher in a new era of AI appliances, featuring cutting-edge artificial intelligence (AI) and SmartThings-based connectivity.

This editorial explores how AI appliances and inter-connected smart homes are going to transform our understanding of modern home life.

Why Security Is the Foundation of Bespoke AI Appliances

A recent study conducted by market research firm Ipsos highlights the significance of security in the age of AI. The study surveyed 17,000 people across 17 countries, using the title of “Our Life With AI: The reality of today and the promise of tomorrow.” A key finding was that 42% of respondents identified “better security” as a very important application for AI, with an additional 44% deeming it somewhat important.

AI technology is brimming with potential, but even the best AI will not be worthwhile if it fails to protect users — in fact, it could be dangerous. And this is why security stands at the core of Bespoke AI appliances. We have prioritised security throughout our product development to ensure users can get all the benefits of AI-based digital appliances, while experiencing peace of mind.

Our AI appliances are protected by Samsung Knox to ensure safe usage. A blockchain-based Knox Matrix monitors and protects Samsung’s inter-connected appliances.

Our newest AI appliances include the Bespoke AI Four Door Fridge with a See-Thru door and main features including AI and SmartThings, Triple cooling New high-efficiency compressor backed by a 20-year warranty. Other Bespoke AI home appliances are the Bespoke AI Front Loader Washing Machine in 12KG, 16KG and 18kg Washer Dryer combo, and Bespoke AI Dishwasher.

Using AI Appliances to Advance Society

At Samsung, we aspire to develop appliances that go beyond mere convenience for the sake of convenience. Our goal is to create AI appliances that accomplish two things: they are readily accessible for everyone, and they contribute to society by reducing environmental impact.

Samsung’s latest all-in-one washer and dryer boasts a large 7-inch LCD touchscreen designed for easy operation, catering to users with varying abilities. With Bixby integration, controlling the machine using voice commands is also possible, ensuring wider accessibility. Furthermore, the convenience of Samsung’s Auto Open Door allows users to effortlessly open the refrigerator with just a light touch. And the new washer and dryer also automatically opens its door upon completion of the wash and dry cycle. The combined result of all these improvements is that our appliances are now more user-friendly than ever.

As for our products’ role in society, we are leveraging next-generation technology to reduce environmental impact. This includes using AI to decrease energy usage in appliances and employing enhanced semiconductors to reduce the power consumption and carbon emissions of refrigerators. We are also developing technology that enables continuous use of air purifiers without the need for regular filter replacements.

Bespoke AI Appliances: The Pinnacle of AI Technology

Our 2024 appliance line-up represents the pinnacle of AI integration. Designed to significantly ease the burden of household chores, these appliances incorporate a range of sensors, recognition technology, big data analytics tools, powerful AI chips, and the Tizen OS.

With these capabilities, how appliances are used will undergo a complete transformation. The 7-inch display on Samsung’s latest all-in-one dryer and washer for instance, allows easy control and monitoring of appliances throughout the house. Moreover, you can conveniently control the main functions of the product using a smartphone, without having to search for a remote control or fiddling with buttons. This revolutionises home life.

This year, we’re also planning to incorporate generative AI into Bespoke AI appliances, which will allow users to operate them through natural conversation — much like chatting with family members. Building on SmartThings and the strength of AI appliances, will introduce over 100 diverse inter-connecting experiences that Samsung appliances can offer.

Samsung’s groundbreaking AI appliances for 2024 were on show at Welcome to BESPOKE AI earlier this year. Our products not only prioritise security, but also consider our society and environment. Join us as we embark on this journey to shape the future of Bespoke AI appliances.

For more information or to pre-order Samsung’s 2024 Bespoke AI products, please click https://news.samsung.com/za/samsung-south-africa-introduces-the-evolution-of-bespoke-ai-products