Enhance Your Lifestyle & Home with Samsung’s A Better Life Campaign

Improving Everyday Lives through Samsung’s Multi-Device Experience

Samsung has launched its annual lifestyle campaign – A Better Life with Samsung, which focuses on improving the everyday lives of its customers through Samsung’s multi-device experience. This campaign is centred around the idea that Samsung products are not just about function, but about making life better, convenient, efficient and more enjoyable.

Samsung’s diverse range of products serve as an enabler for improving customer’s daily experiences. From cutting edge home appliances, to stylish and immersive TVs, efficient air conditioners and productivity boosting monitors, Samsung’s line-up empowers users to elevate and enhance their lifestyles with convenience, comfort and stylish innovation. These products and experiences are tailored to elevate daily living, blending innovation with style for a premium experience. In addition, Samsung’s product offerings aim to enhance convenience, enjoyment and overall well-being.

For eleven consecutive years, the company has held its ground as a trailblazer in the global soundbar market. This is according to market research firm FutureSource Consulting that confirmed that Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its top position in the premium audio industry since 2014. This is due to the fact that Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and ground-breaking innovation.

And, it doesn’t stop there. For 19 consecutive years, Samsung managed to secure its position as the global pioneer in the TV market. Samsung has, over the years, managed to continuously standout in the market and this is due to the high-end features, design and durability of its product. And, in an effort to improve the lives of users in South African homes and beyond – Samsung added 10 more years to its initial 10-year warranty on key components on selected appliances.

The 20-year warranty^[1] on the Digital inverter compressor^[2], in particular is a testament of the reliability in Samsung fridges that are able to offer silent durability and energy efficiency. The two decades of warranty now offered to local consumers, is clear evidence of Samsung’s devotion to providing high-quality and durable appliances that stand the test of time.

Importantly, Samsung’s renowned commitment to energy-saving goals is also evident in products like the Bespoke refrigerator, which monitors and controls energy consumption through SmartThings. The WindFree air conditioner’s motion-detecting eco-cooling optimises power usage, contributing to overall household energy efficiency.

All of these technological innovations and accolades have, over the years reaffirmed Samsung’s products as the ideal choice for enhancing the lives of consumers — from transforming entertainment experiences to creating a seamless and enjoyable daily routine. Products such as The Frame, The Music Frame, The Serif, Neo QLED and OLED TVs, The Freestyle and the premium Soundbar, redefine home entertainment by providing beauty and immersive audio visual experiences that could take your leisure time to new heights.

So, in a world where technology increasingly shapes our daily lives – Samsung is committed to helping customers enhance their productivity, entertainment as well as potentially improving their health and well-being. The Samsung brand is well known for its reputation for excellence and its commitment to providing exceptional customer experiences.

The Better Life lifestyle campaign complemented by the innovation, premium quality and integration of all these products made possible by SmartThings, make Samsung an ideal fit and an ultimate choice for customers who want to live a better life. For more information, go to www.samsung.com/za

^{[1] . The 20-year warranty is only applicable to the inverter motors and compressors in refrigerators, washers and dryers sold in the E.U. starting in July 2022 in addition to Digital Inverter Motors and Compressors found in refrigerators and washers sold in the U.S.
[2]}20-year warranty on Digital Inverter Technologies (motor/compressor) only applies to refrigerators and washing machines manufactured by Samsung and subcontracted manufacturers. 20-year warranty does not apply to any outsourced products.