How Galaxy A is Connecting with Mothers

The Galaxy A series has a surprisingly perfect market in South African moms

• Mum’s have less time than ever before
• Technology needs to adapt to different mum’s needs
• Galaxy provides caters to specific needs and budgets

As any mum will tell you, when a woman becomes a mum she has to squeeze a dozen more hours into her day. The trade-off is fewer hours for herself. Whether she’s a helicopter mum, BFF mummy or career mum, smartphones have at least helped to ease the burden of ticking off the impossible number of tasks on her to-do list. And if saving money is on her list, the Galaxy A Series offers the unique opportunity to own a phone that has the flagship features she wants, while still staying on top of her home’s budget. The Galaxy A Series includes immersive viewing experiences, longer lasting performance and ground-breaking cameras.

“Galaxy A is designed to provide an option for everyone, whether for first-time mobile users or value-seekers,” said Justin Hume, Director: Integrated Mobility at Samsung South Africa.” We focussed on the needs of the local market and have researched the unique preferences to bring the flagship experience to more people, in more ways.”

While the A Series now has wide appeal to everyone, it really makes a difference to mums. Whether at home, out and about or at the office, the Galaxy A really delivers. Of course not all mums have the same needs. Some are struggling to get a few minutes sleep as they grapple with their new-born’s sleeping cycle. Others spent hours teaching their little learner about subjects even they’re unsure about. And some find themselves staring at a moody teen wondering what happened to their cute bundle of joy. The A Series caters to all these needs; the pixel perfect pictures needed to capture the precious moments, vivid, immersive screens to enjoy any downtime that’s available and long lasting battery to keep going despite having a million things to do. All you need to do is choose the A Series device that best suits your specific needs. It’s all about amazing value. Whether you choose the entry level A2 Core with its 5-inch screen and surprisingly strong processor or the power packed performances of the rest of Galaxy A, the whole series is a mum’s best friend.

Designed for those on-the-go, the A20 and A30 are both equipped with a powerful 4,000mAh, fast charging battery. They are also a visual feast. The edge-to-edge 6.4”, Super AMOLED Infinity-U displays are ideal for watching videos, messaging, gaming and browsing the endless stream of ‘How to’ videos. Created for a more seamless mobile experience, they include advanced camera features such as a dual camera, including an amazing Ultra Wide-angle lens, that can see more than your own eyes can. Yes, even wider than the most eagle-eyed mum’s eyes. And to keep your precious pics safe, there’s the simple, secure access with intuitive Face Unlock.

Ultimately, the entire A series is power-packed with innovations and upgrades to do so much. When compared to competitors in its price category, the A series is an all-round winner for every type of mum.