Innovation delivers on-demand TV how and when you want

From analogue technology to digital streaming, the television has evolved

JOHANNESBURG, South Africa, 16 April 2018 – Television viewing has changed since the first device was introduced to the public by its creator, Philo Taylor Farnsworth, in 1934. Some 84 years later, the television has evolved, thanks to advancing technological innovations. Not only has the size and shape changed, but the way we consume content has progressed significantly.

In the early days, individuals and families were restricted on how they consumed their favourite television programmes. This has, however, most certainly changed with the advent of smart televisions. In order to accommodate shifting technology, users can now connect any device to a smart television to stream the content they want over the internet, when they want and how they want. With streaming services as well as the ability to connect a USB drive to a television, the boundaries and restrictions set in place in the past have been removed to accommodate today’s fast-paced lifestyles.

Mike van Lier, Director of Consumer Electronics, Samsung South Africa, says, “This is an area where Samsung excels. No longer do viewers need the traditional bunny aerial or set-top box to gain access to content. All they need is a stable internet connection, as well as a subscription to their chosen streaming service to consume the content they want via Samsung’s Smart Hub.”

Van Lier adds that, “In addition to the Smart Hub, Samsung Smart View allows users to enjoy multimedia content from their mobile devices and PCs on various Samsung Smart televisions. To add to the user experience, special memories can be backed up to USB storage devices and then viewed on various Samsung televisions via the USB port.”

Powered by ground-breaking Quantum Dot technology, Samsung’s QLED televisions reveal superb colour, brightness and connectivity capabilities that bring content to life within the boardroom or living room. Wrapped in an exceptional design, Samsung’s QLED televisions deliver the ultimate experience when it comes to consuming the content you want to, whether it’s via streaming services or USB storage.

“QLED technology brings the world right into your home – it’s no longer about merely watching a television programme, it’s about being fully immersed in the content. The colours, crispness, quality of image and sound create an experience that’s like no other,” concludes van Lier.