New Technology For A New Normal

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Samsung And Moving Tactics showcase the power of Smart Signage to adapt to the current challengers facing the retail sector

JOHANNESBURG, South Africa – 22 September 2020 – The power of technology has recently come to the fore in a big way as the retail sector rises to the challenge of social distancing and the restrictions in place to curb the spread of the pandemic. The innovation and creativity of Samsung and Moving Tactics has therefore been brought into sharp focus. Considering the challenges of the New Normal across the world, the use of digital signage solutions to provide crucial information to the end-user quickly, accurately and adapt to a socially distanced format has never been more important. Even as economies starts to gradually open up for business several experts are predicting that societies will need to social distance until 2022. Moving Tactics and Samsung is therefore using technology, such as digital signage, to overcome the difficulties. This includes:


Controlling the Number of Shoppers In-Store


As businesses open again, controlling the number of customers in a retail or restaurant environment will be crucial. One way of doing this is to use a digital footfall counter that will electronically monitor the amount of people entering a venue. When combined with digital signage, such as a single screen at the entrance, retailers are able to communicate to waiting customers what the store’s capacity is at any given time and indicate when they can allow more customers to enter.


Digital Drive-Thru Menu Boards Replace in-House Dining


At restaurants, digital drive thru menu boards are playing a bigger role in informing consumers as to what’s available. They allow for menu flexibility and provide restauranteurs with an opportunity to upsell and promote special deals to their drive-thru customers – all safely outside the business.


Maintaining Social Distancing


Enforcing social distancing in-store can be difficult, especially when it comes to queueing. One way around this is to employ a Virtual Queue solution, which allows customers to check in, maintain their place in line, and be notified when it’s their turn for service. Ultimately, removing the need for customers to physically stand in a queue, and at the same time, keep shopping.


Moving Tactics chose to partner with world-leading display manufacturers such as Samsung to offer their clients an effective pre-defined outcome, which is especially useful during this unprecedented time. The decade-long partnership has allowed both companies to solidify their position as true industry innovators and resulted in digital signage installations being implemented for some top global brands. Moving Tactics was one of the pioneers in utilising commercial large format displays to ensure playout of advertiser content, which in turn would provide auditable flighting reports to clients. The benefits of installing Samsung’s commercial-grade screens offer clients much more advanced features including the ability to run the software via the screen only, resulting in a much more streamlined solution, whilst providing diagnostics and health readings.


There is no doubt this is a time the retailer sector had not anticipated. However, through the power of innovative technology and creative soltions the future of retail looks a lot more healthy.


About Samsung Electronics Co., Ltd.


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at


About Moving Tactics


Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions. For the latest news, please visit the Moving Tactics website Facebook: Twitter: @MovingTacticsSA


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