Protecting the Planet One Laundry Load at A Time: Samsung Brings Together Enhanced Innovation, Value and Sustainability

Protecting the Planet One Laundry Load at A Time

Samsung Brings Together Enhanced Innovation, Value and Sustainability

JOHANNESBURG, South Africa – 15 August 2022 – Can the seemingly endless chore of doing laundry also be an opportunity to help protect the planets resources? South Africans can now easily answer this question as they embrace the sustainable technology at the heart of Samsung’s revolutionary washing machines, designed to help conserve water and electricity¹. Considering that the average family can easily do about 165 loads of laundry every year and use up to 60 litres of water per load², the impact of laundry day on the environment can be quite substantial. Additionally, the energy used affects both the planet and the pocket.

This is why Samsung has introduced an Eco-Design process to evaluate its products against eco-conscious standards. The company is committed to developing innovative, high-performing products that have minimal impact on the environment and believes laundry shouldn’t cost the earth – which makes ecobubble™ technology one of Samsung’s brilliantly useful features – designed to make laundry less of a chore. Mixing air, water and detergent it cleverly creates bubbles that wash your clothes at cooler temperatures, helping you to bring down your energy bills. Additionally, Samsung’s washing machines have a Digital Inverter Motor that delivers enhanced energy efficiency, minimal noise and long-lasting performance. Furthermore, Samsung is making continuous efforts towards developing durable products and a quick and easy repair process, since if consumers use their products for longer, they are then making a difference by reducing their environmental impact.

Samsung and Omo have therefore partnered to offer a combination of Samsung’s state-of-the-art washing machines and OMO Auto’s incredible cleaning power – creating a seamless, stress-free and sustainable laundry experience. When you buy selected Samsung Washing machines until the end of August 2022, you can get up to 90 FREE washes with OMO Auto³. This popular annual promotion is designed to offer greater value, while introducing South Africans to technologies dedicated to creating a sustainable future for all. Now, making a difference is just a simple wash away.