Corporate > Others
Corporate > Technology
Recapping the Biggest Announcements and Reveals From Samsung’s CES 2020 Keynote
JOHANNESBURG, South Africa – 07 January 2020 – CES 2020 may have only just begun, but Samsung Electronics has already made one thing abundantly clear: this year’s Consumer Electronics Show (CES) will be one for the ages. “The Age of Experience,” that is.
Samsung kicked off the first CES of a brand-new decade by announcing the beginning of a new era of technology. Over the course of a riveting keynote – led by HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics – the company introduced a wide range of innovations designed specifically for this new era. With these technologies, the speakers explained, Samsung hopes to enhance our daily lives, homes and cities with more seamless and meaningful experiences – and in doing so, help create a better world for us all.
Follow along as we walk you through the biggest moments from Samsung’s unforgettable event.
Welcome to the “Age of Experience”
Addressing the tech world and consumers around the globe from the Venetian Hotel in Las Vegas, Kim kicked off the keynote by heralding the beginning of a new age.
The Age of Experience, Kim began, is one that will “delight … redefine … and bring us closer together.” He went on to describe how consumers are increasingly prioritizing experiences over products, and “looking to buy convenience, peace of mind and enjoyment.” The Age of Experience is a product of this shift – an age in which increasingly innovative products foster seamless experiences and memorable moments. “At the center is us,” said Kim. “People. The way we interact with our world is what drives this evolution.”
“This is Samsung’s mission,” Kim continued, “to create unforgettable moments that make your lives better and make a difference for humanity.”
Introducing New Robotic Life Companions
To illustrate how Samsung is working to deliver on that mission, Kim spotlighted innovations that demonstrate “the next level of personalized interaction.”
One of the most exciting products of Samsung’s human-centric approach to innovation, he explained, involves vision to create robots that act as personal life companions. “Intelligent robots that live by your side and react to your needs every day,” Kim explained. “Robots that know you, support you, and take care of you, so you can focus on what really matters.”
Say Hello to Ballie
Next, Kim invited a very special guest to the stage – the initial embodiment of Samsung’s ‘robotic companion’ vision, Ballie. After the introduction, Kim treated the crowd to a demonstration of what the clever little guy can do, which includes everything from helping users exercise and manage their smart devices, to recording and storing special moments.
Offering More Personalized Care with Samsung Health
Afterward, Kim yielded the stage to Executive Vice President and Chief Research Scientist of Samsung Research, Sebastian Seung, who introduced enhancements to Samsung Health that leverage AI to offer users more personalized care. After outlining the enhancements, which he described as “the next evolution of the wellness experience,” Seung took a moment to meditate and work on his yoga posture using the Samsung Health app on his Galaxy Watch.
Next, Seung discussed Samsung’s efforts to revolutionize digital healthcare by partnering with industry leaders like Kaiser Permanente. To offer the audience more details on the partnership, Seung welcomed the Chief Innovation Officer of Kaiser Permanente Southern California, Dr. Tadashi Ted Funahashi, who introduced one of the most exciting products of the collaboration: HeartWise, a convenient, home-based cardiac rehab program created to help patients recovering from heart surgery.
Trek the Himalayas From Home: AR Fitness with GEMS
Turning the crowd’s attention to innovations that will transform living spaces in the Age of Experience – blurring the boundaries between the physical and digital realms, and reshaping the home into “a living organism” – Federico Casalegno, Senior Vice President and Chief Design Innovation Officer of the Samsung Design Innovation Center, and Designer Chandni Dheer treated the audience to the first demonstration of Samsung’s GEMS technology. Short for ‘Gait Enhancing & Motivating System,’ GEMS pairs with AR glasses and a Galaxy smartwatch to create completely customized fitness experiences – transforming your home into your own personal workout studio.
Step Into the Smart Home of the Future
Within the smart home, the kitchen’s transformation will be especially dramatic. “Your kitchen appliances will be your cooking partners – like a personal chef, a nutritionist, and a shopping assistant, all in one,” Casalegno explained. The Family Hub refrigerator will be able to order ingredients online as it prepares “intelligent food playlists” for you, while Samsung’s new, self-contained growing station “puts garden-fresh produce on your table every night,” and Bot Chef provides an extra pair of hands in the kitchen.
Casalegno went on to describe how the living room of the new smart home is set to become “an actual community where we interact with people around the world.” Expansive, 5G-enabled displays in this next-level living room will become “windows to the world,” connecting loved ones as if they were in the same room. Users will be able to play games so realistically that it will feel like they’re “all together on the field,” while watching the game’s YouTube channel and video chatting with other players at the same time, all on a single, large display.
“The potential to bring outside experiences into the home is literally endless,” Casalegno concluded, “and we are just beginning.”
A Peek at the Safer, More Convenient City of the Future
Next, Emily Becher, Senior Vice President and Head of Samsung NEXT Global, laid out an inspiring vision for cities in the Age of Experience. In a smart city, she explained, smart buildings will “anticipate and adjust to your needs,” and will be designed with sustainability in mind, too, “doing much more while producing lower emissions.” Becher also outlined how Samsung is partnering with leading global real estate developers like Greystar to develop smart buildings, and highlighted an example in Seoul where residents can “call an elevator, turn out the lights, manage their package deliveries, or even find their parking spot with a simple swipe or voice command.”
Afterward, Becher explained how the in-vehicle experience is transforming in terms of both convenience and safety. To illustrate this point, she described a driver getting stuck in traffic and their vehicle communicating with their other devices to adjust to the delay. She also discussed how these intelligent vehicles can sense “beyond the driver’s line of sight” to detect danger and minimize collisions, and how the city of the future will allow us to connect in “entirely new and valuable ways, as the digital world merges with physical space in extended reality experiences.”
Data Security: One Thing Samsung Will Never Compromise On
Before closing out the keynote, Kim took a moment to reaffirm Samsung’s commitment to a critically important issue both now and going forward: data security. “As an industry leader,” he began, “our commitment to data security will never waver.” Describing data security as fundamental in the Age of Experience, Kim reiterated Samsung’s pledge to safeguard users’ privacy by securely managing their data from the moment they provide it until its disposal.
Most importantly, he emphasized, the company is committed to “giving you control over your information. To that end, Samsung will never share your data with third parties without prior and direct consent from you, [and] we will stand by this promise no matter what.”
Creating a Better Place for All
Kim followed up that pledge by reaffirming another commitment that has guided Samsung’s innovation for years – a commitment to using technology to do good. “We have always believed that the benefits of technology must be available to all,” said Kim, describing innovations like Relúmĭno, which was created to help the visually impaired see more clearly, GEMS, which helps the elderly and disabled move more comfortably, and IGNIS firefighters save lives and stay safe while doing so, as products of this commitment.
Kim also underscored a key pillar of Samsung’s CSR vision, “Together for Tomorrow! Enabling People,” by announcing the expansion of the Samsung Innovation Campus. Building on the success of the many educational programs that the company has run over the last decade, the Samsung Innovation Campus offers young people training on the latest AI, IoT and cloud technologies.
Describing the campus as “core to our CSR vision,” Kim proudly revealed that the program has reached 20,000 students in 13 countries since its launch in 2019, and will double in size this year. By equipping future generations with the skills they’ll need to meet tomorrow’s demands, Samsung hopes to empower young people to achieve more and create a better world.