Samsung Adds Fresh New Refrigerator Options to Its Customisable BESPOKE Range

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Samsung Adds Fresh New Refrigerator Options to Its Customisable BESPOKE Range


The BESPOKE 1-Door and Bottom Mount Freezer has been added to the popular range enhancing the possibilities for personalisation


JOHANNESBURG, South Africa – 18 February 2022 – Samsung has announced exciting new additions to its popular BESPOKE Refrigerator range. South African home décor enthusiasts will now have the option of the original BESPOKE 4-Door Flex as well as the BESPOKE 1-Door and Bottom Mount Freezer. The new line represents the very best of Samsung, pairing customisable designs with unique technologies that together inspire entirely new ways of living.


“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customise their entire home to match their lifestyle needs,” said Mike van Lier, Head of Consumer Electronics at Samsung South Africa. “This expansion of the line-up empowers consumers to create living spaces that truly reflect their tastes and aesthetics, using Samsung’s meaningful innovations and technology.”



The new additions to the range expands on the innovative concept of designing your ideal refrigerator space. You can choose one unit as a standalone or if you want more space, you can combine it with one or more BESPOKE models. With the 1-Door Fridge, Bottom Mount Freezer and the 4-Door Flex you have incredible options to design your individual space as you can combine them in any permutations as you wish. Many South Africans will welcome the opportunity to seamlessly integrate multiple refrigeration modules so you can enjoy the flexibility of tailoring your fridge to suit your changing lifestyle and storage needs. With the range now including the BESPOKE 1-Door and the Bottom Mount Freezer families can more easily make a BESPOKE choice that’s ideal for them.


The BESPOKE range is unlike any other fridge range available in South Africa today. What sets BESPOKE apart from every other appliance is that it has customisable and interchangeable front panel designs, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen. This BESPOKE refrigerator range is an innovation that will no doubt bring many South Africans empowering and fresh ways to bring their creativity to life.



The BESPOKE Refrigerator was designed in a direct response to what consumers are now asking for. Samsung has created a refrigerator range that is no longer limited to white and grey colours. You can choose the colour that matches the tone of your kitchen as if choosing paint from a colour palette and create harmony within space with materials like sturdy metal and smooth glass. The BESPOKE 4-Door Flex includes a range of colour selections such as Glam White, Pink, Lavender, Satin Grey, Sky Blue or Beige, as well as Glam Glass, which gives a feeling of brightness that lights up space and conveys a sense of comfort. The BESPOKE Bottom Mount Freezer is fitted with a White/Navy or a Soft Pink/White colour combination. The BESPOKE 1-Door option is available off the floor in 3 different models and colours, including Lavender, White and Sky Blue. The choices are yours to enjoy.


Bringing Bespoke to the People

Since launching the Bespoke line-up, Samsung has gone to great lengths to offer consumers opportunities to experience Bespoke and get to know the refrigerator’s customization-first philosophy. These efforts include hosting the recent BESPOKE Design Challenge featuring well known influencers Naqiyah Mayat, Shelley Mokoena, Cassandra Twala and Decorex competition entrant, Mary-Anne Gwayanya, who went head-to-head to explore the Samsung Bespoke Refrigerator’s endless potential for personalisation, by creating the most captivating living spaces. This exciting addition to the home was also featured on Season Two of The Taste Master SA. Clearly, the BESPOKE 1-Door and Bottom Mount Freezer is set to capture the imagination of many home décor enthusiasts.


CLICK HERE to explore the new additions to the BESPOKE Refrigerator range.

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