Samsung and Decorex Celebrated the Art of Design and Tech in Durban

For the first time ever, Samsung was thrilled to host an industry event in Durban in with Decorex, blending the worlds of decor, design, and cutting-edge technology. Together, they celebrated the art of living well and embraced the latest innovations that elevate our everyday lifestyles.

Whether enhancing personal spaces, embarking on new adventures, or adding that extra touch of sophistication to daily routines, the event inspired interior designers, interior architects, hospitality buyers and design enthusiasts to explore new possibilities. Guests immersed themselves in a dynamic showcase, engaging with Samsung’s incredible line-up and discovering how the brand is transforming lifestyle creativity. It was a fun, vibrant, and engaging afternoon.

Your Space, Your Style

Guests learned that their spaces reflect who they are and how they live—and Samsung was there to help them reimagine it. From innovative technology to stylish, functional design, Samsung’s lifestyle products empower individuals to recreate their environments in a way that reflects their unique tastes.

The Future is Here – Powered by AI

At the heart of Samsung’s vision this year was the future of AI-driven technology, which was unveiled at CES earlier this year. This year’s showcase highlighted several key products, each designed to seamlessly integrate technology and design into everyday life:

The Frame TV:

TV when it’s on, art when it’s off. The Frame transformed screens into stunning pieces of art with customizable frames and access to the Samsung Art Store, allowing living rooms to double as personal galleries.

Neo QLED:

Pioneering the next generation of picture quality, Samsung’s Neo QLED delivered an extraordinary viewing experience with Quantum Mini LEDs, taking clarity and colour to new heights.

Bespoke Fridge:

The Bespoke refrigerator combined functionality with style, featuring customizable panels that allowed attendees to personalize their kitchens while blending cutting-edge cooling technology with chic, contemporary design.

The Serif:

Unconditionally beautiful, The Serif looked stunning from any angle. Whether placed on a tabletop or its detachable floor stand, it enhanced any room with Samsung’s award-winning QLED technology and seamless mobile integration.

Music Frame:

A harmonious fusion of art and audio, the Music Frame proudly displayed printed masterpieces while immersing users in powerful audio, whether connected to a TV or used standalone.

Smart Monitor M8:

A one-stop solution for work, entertainment, and design, the Smart Monitor M8 combined functionality and flair, making it perfect for modern lifestyles.

These were just a few highlights from the vast array of lifestyle products on display. Attendees were encouraged to explore, interact, and imagine how these innovations could transform their everyday lives.

Samsung Retail Locations

For those ready to enhance their spaces, products were made available at Samsung stores located at Gateway and Pavilion malls.

The event concluded with a shared enthusiasm for lifestyle innovation, inspiring imaginations and encouraging guests to take their spaces—and lives—to the next level.