Samsung and Omo Team Up to Create an Exciting National Roadshow Set to Delight Kids and Help Those in Need  

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Samsung and Omo Team Up to Create an Exciting National Roadshow Set to Delight Kids and Help Those in Need


JOHANNESBURG, South Africa – 15 August 2022 – The popular Samsung Washdays campaign powered by Omo is back, which is why Samsung has announced a super-fun national roadshow. Featuring an imaginative play area for kids and the opportunity to donate blankets to those in need, the immersive activations began in Durban at Gateway Mall on 26 July until 31 July, and will continue on to Mall of Africa in Johannesburg from 3 to 8 August and then in Cape Town at Canal Walk between 23 to 29 August 20221.


The activations are centred around an incredible partnership between Samsung and Omo. With the combination of Samsung’s state-of-the-art washing machines and OMO Auto’s incredible cleaning power, you have a seamless and stress-free laundry experience. Now when you buy selected Samsung Washing machines you can get up to 90 FREE washes with OMO Auto1. The washdays offer which includes Omo detergent hampers with every purchase is valid until 31 August 2022 at participating stores including Samsung Brand Stores, Hirsch, ISER Expert Dealers, Makro and Game.



Play and Charity Combines for an Awesome Experience


The immersive activity areas in the various malls include a demo and product display area as well as a kid’s messy play zone – with slime-making and competitions to enthral the family. A blanket drive is a major component of the roadshow as everyone gets the opportunity to help those in need. Participating stores that stock blankets will also offer blankets at discounted prices for those wanting to donate into the giant laundry basket2. Bins will also be placed at Samsung head office in Bryanston, Unilever Headquarters in Durban, as well as at the Samsung Pop- up store in Design Quarter in Johannesburg.


Some of the washing machines applicable to the Samsung Wash Days campaign are AddWash™ which lets you simply add clothes you may have forgotten after your cycle has already started. You can also easily pop in hand-washed clothes that you just want to rinse or spin dry. You can also make the most of Samsung EcoBubble™ technology, which froths detergent with air and water, generating cleansing bubbles that penetrate fabrics and remove dirt faster than conventional dissolved detergent. You can also wash clothes as effectively in cool water as you would in warm water, which is a great energy saver.

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