Samsung Announces Global Launch of Bespoke Jet™ AI, the World’s First UL Verified AI-Powered Cordless Stick Vacuum

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This lightweight stick vacuum offers enhanced cleaning experiences and premium usability thanks to its category-leading AI technologies



Samsung Electronics Co., Ltd. recently announced the global launch of the Samsung Bespoke Jet™ AI, the company’s most powerful cordless stick vacuum yet with up to 280W[1] of suction power, a self-emptying enhanced All-in-One Clean Station™ and artificial intelligence (AI)-based functionality. Preorders have already started for the Bespoke Jet™ AI, which is available globally from June in markets including Australia, Europe,[2] and the United States of America, will be available in South Africa later this year.


Featuring a 250W and 280W model,[3] the Bespoke Jet™ AI is available in two timeless Bespoke colours: Satin Black and Satin Greige.[4]


“The Bespoke Jet™ AI is designed for every lifestyle, thanks to its world-class suction power and AI-based cleaning services capable of automatically optimising to each environment,” said Junwha Lee, Executive Vice


President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet™ AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”


Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet


The Bespoke Jet™ AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra-lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model[5], as well as a motor efficiency of 52%.


In order to allow users to clean for longer without stopping to charge, the Bespoke Jet™ AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimised to retain 70% of its performance for up to 500 cycles.[6]


The Bespoke Jet™ AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.


AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet™ AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet™ AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimised cleaning and maximum battery efficiency.


With AI Cleaning Mode, the Bespoke Jet™ AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.[7]


The Bespoke Jet™ AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%, with maneuverability boosted by up to 8%.[8]


In addition to the Bespoke Jet™ AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customise their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.


More Hygienic Experiences With An Upgraded All-in-One Clean Station™


The Bespoke Jet™ AI’s upgraded All-in-One Clean Station™ harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s™ Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.


The enhanced All-in-One Clean Station™ can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999% Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%[9] for more efficient dustbin emptying.


The launch of the Bespoke Jet™ AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.


To learn more about how the Bespoke Jet™ AI provides users with smart, strong and thorough cleaning experiences powered by the increased device run time, easy maneuverability and hygienic dustbin emptying experiences they need, please visit


[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[2] Bespoke Jet™ AI will be available from June in the following EU markets: France, Germany, Italy, Poland, Sweden, the Netherlands, U.K.

[3] Bespoke Jet™ AI 280 model will be available in Australia, Europe, and the U.S. Bespoke Jet™ AI 250 model will be available only in South Africa and Australia.

[4] Satin Black color model will be available globally, and Satin Greige color model with 250 W will be available in South Africa, Australia and the U.S.(Amazon)

[5] Compared to 210W suction power of Bespoke Jet

[6] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

[7] Brushroll speed adjustment only applicable to the Jet Dual

[8] Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

[9] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions.

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