Samsung Announces Launch of #MyBespokeChallenge 2022

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The 2022 version follows the popular 2021 inaugural edition,

with an exciting new focus on young designers


JOHANNESBURG, South Africa – 06 July 2022 – The Samsung South Africa #MyBespokeChallenge will return on 1 October. The 2022 iteration of the popular design challenge was announced at Decorex in Cape Town. This ultimate home challenge, which captivated South Africans in its launch last year, will once again see four designers compete to conceive and build their own Bespoke Home “Space”. However, for 2022 instead of using influencers as the designers, Samsung has placed a focus on harnessing and testing the unique perspectives of youth.



The entrants will be responsible for designing around a Bespoke colour and creating their own Bespoke space, from a kitchen, living area, study – transforming any home space with the highly-customised BESPOKE Refrigerator range.  What sets a BESPOKE refrigerator apart from every other appliance is that it has a customisable and interchangeable front panel design, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen.


Samsung will soon announce the selected contestants who will be mentored by influencer and media personality, Jo-Ann Strauss and #MyBespokeChallenge 2021 Winner, Cassandra Twala. Joining them as part of the judging panel in 2022 is Anita Bloom, Creative Director at Decorex Africa with more judges still be unravelled to the public for #MyBespokeChallenge 2022.



Samsung is excited to announce that for this year’s challenge, entries will be open to young up-and-coming designers. The young designers that make it to the final round and take part in the #MyBespokeChallenge will design their own kitchen and living space. The winner this year stands a chance to win R100 000 cash prize and so much more1. All spaces will be showcased in the Samsung Bespoke store, Design Quarter, for one year after completion. Samsung is looking for enthusiastic, motivated, and hardworking designers to participate in the #MyBespokeChallenge. Only four designers will make it to the final round.



Samsung has also recently announced the addition of the BESPOKE French Door Refrigerator to a range that has captivated those seeking out living spaces that truly reflect their tastes and aesthetics. The contestants will have access to the full BESPOKE in their quest to win the #MyBespokeChallenge 2022.


Entries for contestants are open until the end of July.


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