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JOHANNESBURG, South Africa – 19 July, 2019 – Every corner of the planet and memorable individual experiences are now captured for eternity by countless people, every second of every day. From a baby’s first steps, that amazing winning goal, a momentous historical milestone to, yes, even our meals, billions of pictures are now being taken on smartphone cameras and then instantly appreciated on platforms such as Instagram and WhatsApp. It’s a new world and clearly, our cameras are a cherished part of it. The lauded release of the ‘the best smartphone ever’ * has brought this affinity for photography sharply into focus.

The instantly-popular S10 series including the S10e, S10 and S10+ has delivered the goods when it comes to design, security, battery and overall performance. Its cameras have however also captured the eye of smartphone camera users everywhere. Essentially, the S10 with its superlative set of dedicated cameras has revolutionised the way you can shoot any person, place, scene or moment – day or night.

It’s a full kit of lenses in your pocket** including a Telephoto Camera for amazing zoom possibilities, a Wide-angle Camera for everyday moments and an Ultra-Wide Camera for panoramic landscapes.

Now, creating professional level photos are made easier through features such as:

• The Selfie Camera detects faces and focuses quickly for stunning self-portraits in a snap. When combined with Live focus you can experiment with depth of field and artistic effects to change the mood of your selfies.

• A Dual Pixel Sensor captures action shots with precision and clarity and in-focus selfies that are well-lit, even in low light. This is a bright star that makes you shine through the dark.

• 4K UHD Video is a game changer with which you capture incredible 4K UHD videos with a front-facing camera. The world suddenly looks ultra- real and immersive with the S10.

• Hi-Motion video removes the annoying motion sickness you can experience with videos that have a lot of movement and along with Super steady, it turns the action into next-level videos – smooth videos, even when your journey is on the adventurous side.

• Super Slow-mo stretches out awe-inspiring moments. You can record more of the action at 960 frames per second with HD support or grab and edit sections of your Super Slow-mo videos to create a super slow-motion masterpiece.

• Scene Optimizer is your intelligent shortcut to professional-looking photos. It’s is a smart photo assistant that does the thinking for you, recognising 30 popular subjects such as animals, flowers or food. Local Tone Mapping automatically adjusts your camera settings to the scene to help you capture the best shot available.

• Live focus uses advanced technology to detect humans, letting you soften the background and adjust depth of field for beautifully artistic shots and bokeh effects, even after you take the shot. With shot suggestions you get professional guidance for stunning pictures.

• AR Emoji makes your life more animated. All it takes is a selfie to create an emoji that looks just like you and follows your movements. You will enjoy personalising your AR Emoji with an ever-expanding world of clothing and accessories and take your messages to a new level with custom stickers.

Pulling from the rules of photography utilised by professionals and advanced machine learning guides the Galaxy S10 makes taking a pixel-perfect image seamless and effortless. It’s packed with the kind of photographic tools and lenses professional photographers used to carry in bags. An incredible life through a lens awaits and it fits right in your pocket.

*Consumer Reports 2019
**Five cameras available only on Galaxy S10+. 8MP RGB Depth Camera only available on Galaxy S10+. Galaxy S10 comes with 3 rear cameras and 1 front camera, and Galaxy S10e comes with 2 rear cameras and 1 front camera.