Samsung Blue Tag Sale Is Back – Bringing Incredible Savings on Award-Winning Innovation

Samsung’s highly anticipated Blue Tag Sale is back, delivering extraordinary value on some of the most remarkable technologies. Running from 19 January to 23 February 2026, this promotion gives South Africans an opportunity to upgrade to award-winning Samsung products, made even more compelling by the brand’s exceptional performance at the CES® 2026 Innovation Awards.

At this year’s showcase, Samsung earned multiple honours from the Consumer Technology Association (CTA)®, including two Best of Innovation Awards. The Samsung Visual Display Business was recognised for ground-breaking advancements in TV, commercial displays, monitors and audio, while the Digital Appliances division celebrated key awards for innovations such as AI Vision Inside, Auto Open Door, and new Artificial Intelligence (AI)-powered features that enhance everyday living.

The Blue Tag Sale is returning this new year with remarkable offers, specifically designed to give South African consumers access to Samsung’s cutting-edge innovations at unmatched value. This promotion aims to provide customers with the latest technological advancements while offering exceptional benefits and discounts.

Samsung TVs – Ultimate in Gaming Performance

Samsung maintains its reputation as a leader in the Best TV for Gaming ^[1] category, delivering an unparalleled gaming experience. Featuring next-generation capabilities, these TVs are engineered to enhance gameplay with excellent speed ^[2], clarity and realism, ensuring gamers feel fully immersed in their gaming sessions. Samsung has led the TV Market for 19 Years^[3] , redefining Image Standards with Quantum Dot Technology.

Bespoke AI Home Appliances – Home Living Made Effortless

Samsung’s Bespoke AI range is designed for convenience and efficiency – empowering South Africans to elevate their daily routines. Additionally, Samsung refrigerators and washing machines come with a 20-year warranty^[4] on their digital inverter compressor and motor, offering peace of mind this New Year.

Bespoke AI Washing Machine & Dryer

• AI Wash^[5] and AI Dry^[6] tailor each cycle to your fabrics and load size
• Energy-efficient^[7] performance that saves time and electricity

Bespoke AI Refrigerator

• Smart meal-planning^[8] suggestions powered by AI, designed to support healthier, more convenient everyday living.

All of this is enhanced through SmartThings^[9], Samsung’s multi-device experience platform that makes life run effortlessly. Whether adjusting laundry settings, checking your fridge or monitoring energy usage, SmartThings^[9] offers seamless control, personalised care, and industry-leading security through Knox^[10] .

Samsung Odyssey OLED – The Ultimate Monitor for EA FC 26 and Beyond

For gamers who demand precision, realism and speed, the Samsung Odyssey OLED monitors are engineered for high-performance play with up to 240Hz Refresh Rates and 0.03ms Response Time^[11]. It is the ideal choice for EA FC 26, one of the world’s most advanced football simulation titles, delivering an immersive and seamless gaming experience.

Samsung Gaming Monitors have been recognised as the world’s top gaming monitor brand for the sixth consecutive year^[12]. Whether you’re competing in ranked matches or perfecting skills in career mode, the Odyssey OLED provides the sharpness, realism and responsiveness EA FC 26 deserves.

From smarter homes to immersive entertainment and next-level gaming performance, Samsung products reflects the company’s pursuit of excellence and its mission to enhance everyday life. Explore Samsung’s award-winning line-up and take advantage of the Blue Tag Sale from 19 January to 23 February 2026.

Blue Tag Sale offers that you cannot miss:

65” 4K OLED Samsung Vision AI TV 2025. Now R24,999*, Save R5,000.

Bespoke A1 Top Load Washer with AI Wash. Now R7,499*, Save R1,000.

49” Odyssey OLED G9 240Hz Gaming Monitor. Now R28,799*, Save R6,200.

35” Odyssey G55T UWQHD 165Hz Gaming Monitor. Now R8,799*, Save R2,200.

Find out more on https://www.samsung.com/za/offer/blue-tag-sale/.

^[1] World’s leading gaming monitor brand for the sixth consecutive year, according to the latest data from the International Data Corporation (IDC), 2025.

^[2] 0.03ms Response Time & 180Hz Refresh Rate. Based on internal test results.

^[3] Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2025. Results are not an endorsement of Samsung)

^[4] Visit https://www.samsung.com/africa_en/support/warranty/ for more information. The 20-year warranty is limited to applicable models.

^[5] Based on an AI-created algorithm. Actual results may vary depending on individual use.

^[6] Based on an AI-created algorithm. Actual results may vary depending on individual use.

^[7] Based on internal testing.

^[8] Available with SmartThings Food. Available on Android and iOS devices. A Wi-fi connection and a Samsung account are required.

^[9] SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

^[10] Applied to all appliances that have an Internet connection.

^[11] Features may vary by model.

^[12] International Data Corporation (IDC) Worldwide Gaming Tracker Q4 2024, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount. https://news.samsung.com/za/samsung-electronics-ranked-no-1-in-global-gaming-monitor-market-for-six-consecutive-years

*Recommended Resale Price. Prices may vary per participating retailer.

**Terms and Conditions apply.