Samsung Brings Broadcasting to Life at 2021 Digital Signage Virtual Experience Showcase

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JOHANNESBURG, South Africa – 01 September 2021 – Following in the footsteps of its recent control room-focused Virtual Experience (VX) Showcase, Samsung has announced that it has opened registration for the next installment in its VX series, which will spotlight displays that have been optimised for broadcasting.


From news studios to production control and press rooms, Samsung, a leader in the digital signage market for 12 consecutive years, will take visitors on a virtual tour of a typical broadcasting environment to showcase a portfolio that enables any broadcaster to reimagine their studio and realise their vision.


At the centre of the news studio, visitors will experience how Samsung’s industry-leading modular display, The Wall, brings broadcasts to life in perfect picture quality. The company’s Crystal UHD, QLED 8K and Business TVs enhance all areas of a studio, while its business monitors help optimise engagement and efficiency behind the scenes in production control rooms.


These products are brought to life not only through the virtual showcase, but also through compelling customer success stories. Visitors will have a chance to hear how leading global news, sports and entertainment broadcasts, along with award-winning media companies, have implemented Samsung’s technology to deliver seamless viewing experiences to audiences around the globe.


To join the experience and learn more about what Samsung’s latest visual display solutions and innovations can do to enhance your studio, please visit


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