Samsung Continues to Hold Number One Position in Global Soundbar Market

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JOHANNESBURG, South Africa – 21 August 2020 – Just as Samsung TVs have ranked number one globally for 14 consecutive years*, the company’s soundbars also hold the number one position in the global soundbar market. Samsung has held the number one spot in the global soundbar industry ever since international research firm Futuresource Consulting started officially recording in 2014. According to Futuresource, Samsung ranks number one in sales revenue, maintains 21.8 percent of the global market share, and accounted for 16.5 percent of the industry sales volume in 2019.


All Samsung soundbars and audio technology are tuned at the Samsung Audio Lab in Valencia, California, just outside of Los Angeles. Thanks to continuous efforts from the Samsung Audio Lab, the ‘Q series’, a part of its 2019 premium soundbar lineup, boasts high quality sound for which it garnered positive reviews from key tech media in the U.S. and Europe.


“It is rewarding to see that our competitiveness in the audio market over the last several years has culminated in this result,” said Nivash Ramsern, Head: Visual Display at Samsung South Africa. “We will ensure Samsung remains an industry leader in both the global TV and soundbar market for years to come.”


Samsung’s position as the soundbar market leader will be further strengthened through synergies with Samsung TVs. This technology received the CES 2020 Best of Innovation award, and is standardised across the entire range of Samsung’s soundbars (above Q60T) and some QLED models (above Q80T).


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* Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

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