Samsung Electronics SA and Concentrix Open Business-to-Business Customer Centre in Johannesburg

Samsung Electronics SA, in partnership with Concentrix, a global provider of technology and services solutions, is proud to announce the opening of a new Business-to-Business (B2B) customer sales centre in Braamfontein, Johannesburg. This exciting collaboration aims to provide resellers with access to Samsung’s extensive range of innovative products and solutions, further strengthening the company’s B2B relationships across South Africa.

The partnership saw the launch of a state-of-the-art customer centre, which began operations on 01 February 2025. Designed specifically for resellers, the facility focuses on serving the top 300 ICT suppliers (small businesses) and 100 retail independent companies, offering a range of products including home appliances, televisions, and monitors. The customer centre acts as a key resource for B2B clients, driving increased access to Samsung’s offerings and fostering deeper, more impactful relationships with its reseller network.

“We’re excited to partner with Concentrix on this new venture, which will give B2B clients in South Africa the opportunity to directly engage with our products and services in a focused, tailored environment,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa. “This partnership not only allows us to expand our reach within the reseller community but also reinforces our commitment to providing top-notch, innovative solutions to businesses across the region.”

Concentrix, renowned for delivering technology-driven, intelligence-fuelled business solutions, will play a critical role in managing operations at the centre. With a proven track record in driving success for global brands, Concentrix is well-positioned to ensure a seamless experience for Samsung’s B2B resellers.

“We are thrilled to work with Samsung on this dynamic initiative. By providing resellers with greater access to Samsung’s products and solutions, we’re helping to create a more streamlined and efficient process for the B2B sector. This partnership will not only enhance the reseller experience but also foster long-lasting relationships that will benefit all stakeholders involved,” said Brandon Aitken at Concentrix.

The customer centre’s focus on resellers ensures that Samsung can offer specialised support and identify potential issues early in the process, guaranteeing a smooth and responsive experience. This strategic partnership is expected to significantly enhance Samsung’s ability to provide consistent, ongoing support to its B2B clients and further expand its footprint in the market.

The opening of the B2B customer centre marks another milestone in Samsung’s long-standing commitment to innovation, client-centric solutions, and strengthening partnerships across various business sectors. For more information, contact adminsam@concentrix.com.

For more information on Samsung products, visit https://www.samsung.com/za/business/