Samsung Enters The Kitchen On New Season of The Taste Master SA

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JOHANNESBURG, South Africa – 13 September 2021 – Season Two of The Taste Master SA is set to serve up exciting new challenges for its contestants. Samsung has announced that they have partnered with the popular culinary show, empowering the contestants with cutting-edge appliances and devices that will give them a delicious upper-hand to impress the judges. The new season premiered on the 10th of September at 7pm on SABC2.


“In 2021, we are spending more time in our homes and doing more in them – from working to working out. This has led to more and more consumers trying to find ways to pack all aspects of their dynamic lifestyles into their home environments. Samsung’s technology is keeping abreast of this trend by offering smart, stylish ways to establish a home environment that is uniquely designed to match your tastes and needs. Samsung is proud to be a part of a competition that reflects our vision of empowering people to express themselves through technology designed to delight, “says Dudu Mokholo, Chief Marketing Officer at Samsung Africa.


Samsung will be showcasing a range of its latest appliances and devices in The Taste Master kitchen. One innovation that is bound to whet the appetite of the contestants is the newly launched Samsung Gas Cooker. For all those who love creating magic in the kitchen, the new Samsung Gas Cooker turns what could be ordinary into something quite extraordinary. With its multi cooking functions, the Samsung Stainless Steel Gas Cooker adds a touch of class to your kitchen, making it easier to prepare a wide range of dishes, while seamlessly saving on energy costs. The contestants are sure to enjoy the versatility this stylish gas cooker offers, as it is powered by five burners, including a Triple Burner, a Rapid Burner, and a Simmer Burner.


“We are putting SA’s hottest baking talent to the test with a series of challenging tasks in the hopes of becoming the next culinary sensation. The decision to partner with Samsung is therefore a simple one. Samsung is renowned for designing appliances and devices that will elevate the possibilities for creativity as they are created to bring out the best in those who use them”, says Bradley van den Berg, Executive Producer of The Taste Master SA.


Adding a touch of effortless cool and style to the kitchen, South Africans will get their first look at the much-anticipated BESPOKE fridge. It has a customisable design that makes it possible for you to choose your favourite finish, colour or material based on your taste. As you explore the choice of changeable colour panels and configurations that the BESPOKE refrigerator range offers, you’ll feel a sublime sense of pride.


Get ready to find out which contestants can handle the heat in The Taste Master SA this September!

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