Samsung Galaxy S25 Series: A True AI companion for the Most Human-Like Interactions Yet

Pioneering the multimodal era with Samsung’s most context-aware and personalised mobile experience

This is what you can expect from the latest Samsung Galaxy S25 Series: Galaxy AI becomes your personal assistant, with a human-like ability to perform seamless actions and contextualise requests across multiple apps. It is also able to conduct in-app searches to accurately find content in Gallery and settings using natural language.

This Galaxy S25 series is the most context-aware AI phone yet. Now you can experience effortless convenience with intuitive AI that understands you better than you thought possible. With human-like, multimodal AI agents and actionable searches, the extraordinary capabilities of Galaxy S25 series will allow you to have seamless and natural interaction by understanding text, speech, images and gestures – transforming how you interact with your device and the world.

With One UI 7^[1], Samsung has taken a huge leap forward with multimodal capabilities. From searching, to barrier-free communication for calls, messaging and more, Galaxy has set itself apart from the rest. The Multimodal AI agents are able to change the way you interact with your phone and your world. You can now converse with Galaxy AI to perform complex tasks in fewer steps simply by speaking or typing as usual.

Galaxy AI can now not only do what you say but also respond meaningfully. It understands long-form sentences, intentions and even emotions. In essence, what Galaxy AI on the Galaxy S25 series is capable of doing is to harness the power of AI agents to comprehend your requests and deliver the most relevant responses in a seamless fashion.

And from more contextual search capabilities, to intuitive actions across apps – Samsung has created an experience where every interaction feels natural, intuitive and tailored for the user’s specific situation and context. You can now save time and streamline your tasks and make your day flow effortlessly with just one ask. For instance, when you have too many checklists for picking a dinner spot and have absolutely no time to make plans, this innovative feature is able to automatically find you a list of restaurants you asked for, based on your needs.

In an effort to make your life much easier, the Galaxy S25 Ultra with Google Gemini^[2] becomes the true AI companion that you need and is always here to help in different scenarios. So, even in instances where you need to capture key points from a video – YouTube and Notes will instantly organise them for you, while you watch the clip. How it works is that it pulls relevant information from your video and saves it into Notes.

And if you are a big sports fan, you will be able to use search and calendar features to easily save your team’s schedule. In addition, the upgrades to Google’s Circle to Search^[3] are now making searching your phone screen more helpful, fast and contextual. Circle to Search is now able to quickly recognise phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

The Circle to Search and AI Select features combined are now able to perform actionable searches with context-sensitive suggestions for next steps. One way this comes to life is through multimodal search. Your phone can now understand the context of everything on your screen – from voice, images, text and more – to anticipate your needs and prompt next-step suggestions, like with enhanced Circle to Search.

Epic search is here and allows you to find a song playing at that present moment without leaving the app. Also, if you are curious about an image, you can just circle it and then get AI overviews as well as search results from the web. It doesn’t end there though, if you happen to find or come across a word you don’t recognise, you can now simply circle and tap it. It is also easy to translate anywhere, into the language you choose. So, when you want to translate your entire screen, you can now effortlessly turn everything into your preferred language.

AI Select is now here for contextual search, complementing the benefits of the upgraded Circle to Search feature. This incredible feature will assist by suggesting solutions, next actions and useful information based on what’s on your screen, all without you having to manually activate relevant apps.

Availability

For those looking for a true AI companion and the most human-like interactions yet, the Galaxy S25 series is for you and it’s now available for official retail sale in South Africa. Local consumers can purchase the Galaxy S25 series through Samsung’s official online store, Samsung Shop App as well as participating retailers and network operators.

Galaxy S25 Ultra comes in the following epic colours^[4]: Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. The Galaxy S25 and Galaxy S25+ is available in Navy, Silver Shadow, Icyblue and Mint.

^[1]The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

^[2]Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
^[3]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

^[4]Colours may vary by market and network provider.