Samsung Inspires South Africa to Rally Behind Team SA for the Olympic Games Paris 2024

Samsung Electronics began its legacy with the Olympics three decades ago and since then the global leader in technology innovation has transformed the way the Olympics games community, athletes and fans around the world communicate and share with each other.

With the kick-off of the Paris 2024 Olympics and Paralympic Games, Worldwide Olympics Partner Samsung underpinned by its official theme ‘Open Always Wins’, which embodies the tech giant’s belief in the power of an open mind to turn every new experience into a meaningful accomplishment, unlocking fresh perspectives and limitless possibilities, calls upon all South Africans to get behind Team SA as they put their best foot forward to achieve great results.

 “Team SA’s accomplishment of making it to the Olympic Games Paris 2024 reminds us that with dedication, hard work, courage and teamwork, incredible things are possible. As a brand, we wish all our athletes every success. Their triumphs will serve as a source of inspiration and pride for the nation,” said Oscar Makola, Samsung Africa’s Chief Marketing Officer.

Renowned sports and entertainment figures such as Kholosa Biyana, Lemii Loco, Jojo Robinsons, Semone Skosan, S.Crumptious (Sphokuhle N), Leandie du Randt, and Bontle Modiselle have already shown their support with heartfelt messages. The influencers bring on the heat with their wit and cheer as they inspire the team. Bontle’s fun video, which has earned thousands of likes to date, gives the athletes some tips on how to do the victory dance if/when they win. Lemii Loco’s banter encourages the athletes to channel their inner South African in whatever code they’ll be competing in, while Jojo Robinson will give you a chuckle as a Housewife Olympian doing her own rendition of the various games.

As Mzansi fans get behind Team SA with hopes of wining of big Samsung prizes, the Olympians will be competing for gold at the Olympics Games Paris 2024. The Galaxy of SA sporting stars is set to give their all and inspire the nation with their extraordinary performances. This includes Samsung Team Galaxy partners Tatjana Smith 100m/200m Breaststroke (2020 Olympic Champion), Gerda Steyn (Women’s Marathon – Olympic debut), Caitlin Rooskrantz (Olympic Gymnast), Prudence Sekgodiso (800m track runner – Olympic debut), Mpumelelo Mhlongo (T44 100m world record holder), Kat Swanepoel (S5 50m Backstroke champion).

“At Samsung, we know all too well the significant role that sport plays in the country’s journey. Sport is deeply ingrained in South African culture, and supporting our national teams not only unites us but also elevates their performance on the global stage. Through this campaign that seeks to back Team Mzansi, we leverage Samsung’s innovative technologies to encourage every South African to become the #SamsungVoicesUnited backing our athletes at Paris 2024,” said Makola.