Samsung Launches its Power of 10 Celebration

South Africa’s ‘ favourite brand ’ powerfully affirms commitment to the country and its people

JOHANNESBURG, South Africa – 10 October 2019 – This year Samsung was once again announced as South Africa’s Overall Favourite Brand, at the Sunday Times Top Brands Survey. Accolades such as these, along with Samsung’s relentless pursuit of perfection, has laid a solid foundation for Samsung’s Power of 10 celebration. The celebration will be brought to life at an event at Taboo Nightclub in Sandton, Johannesburg on 10 October 2019.

“The Power of 10 is about giving people the power to do what they can’t. It’s about differentiated, purposeful innovations that enhances South Africans’ lives and make them more connected. This is a celebration of our ongoing commitment to the country through product design to better people’s lives,“ says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.

Samsung has always believed in creating human-driven innovations that defy barriers to progress. This extends all the way from meaningful design, intelligent connections, quality craftsmanship, to projects that uplift communities and creates jobs. From a product perspective, Samsung continues to pioneer new innovations, from the groundbreaking Note10 and Note 10+ powerphones, the popular Galaxy S10, and a whole new product category in the form of the Galaxy Fold. In homes throughout the country, Samsung captures the imagination of the nation through the introduction of the perfect reality of 8K QLED TV and appliances like the RS5000 fridge, which give people the power to effortlessly control temperature and space.

At the event in Sandton, Samsung will unveil its latest device tailored to the local market and the Power of 10 celebration will continue long after the event. It will also be a part of Cassper Nyovest’s famous Fill-Up concert series, in December in Rustenburg.

“In an ever-changing world with evolving consumer needs, we continually push the boundaries with every product, to deliver a perfect 10. South Africa can expect many more innovations and projects that make life better, “ concludes Mokanyane.