Samsung launches new Brand Store at Carnival City

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New premium destination offers products, technical support and
repair solutions to SA consumers


Samsung Electronics Co., Ltd. has announced the opening of its latest Brand Store at Carnival City in Brakpan. The company’s Brand Stores function as premium channels that offer the latest in mobile and wearable products, visual display and audio devices, as well as digital and home appliances, all in one location.

Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa explains that the company takes its obligations to the South African market very seriously.

“We view the sustained expansion of our footprint as a sure way of validating how important the local market is to our business. Samsung believes in investing in the South African economy and in playing a role in job creation,” he says.

The Brand Stores complement an extensive partner network, he continues, which serves to further grow the Samsung brand across the country.

The Carnival City Brand Store has been designed to be consumer-friendly, with the layout planned in such a way as to ensure the best possible customer interaction. The idea, says Thackrah, is to make it easier for customers to navigate the site in order to locate, view and purchase products.

“Furthermore, the store has various sections dedicated to specific product categories. In these zones, customers will have the opportunity to experience not only the look, but also the feel of our products. We know how much consumers enjoy a genuine hands-on experience with Samsung’s cutting edge technology and the various product zones in the store facilitate this.”

For those who want to learn more about their existing devices, he adds, helpful and friendly consultants are available in the customer training zone to offer both product demonstrations and expert advice. This is complemented by technical support staff who are able to provide a ‘Quick Repair Service’ for selected mobile devices. This service encompasses screen repairs, software updates and training.

“This latest addition to our retail environment further demonstrates our commitment to delivering innovative products and solutions to our consumers. Our consumers’ needs are ever-evolving and they continue to demand a more personal experience with their favourite electronics brand. The new Carnival City Brand Store will enable Samsung to cater even more effectively to these needs,” he concludes.

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