Samsung Launches New Experience Store at East Rand Mall

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New destination offers customers first-hand interaction with the latest Samsung technologies


Samsung Electronics South Africa has opened its latest Experience Store at the East Rand Mall in Boksburg. Samsung Experience Stores are designed to make shopping engaging and exciting, while at the same time putting Samsung’s innovative mobile technology right into the hands of customers. This means that the new store is ideal for the Samsung enthusiast and the discerning shopper alike.

Customers at the East Rand Mall can expect to view a wide range of Samsung mobile technologies at the new store, along with the complete eco-system of the company’s integrated mobile products. This includes not only the new Galaxy S7 and S7 edge, but also the exciting new Virtual Reality (VR) offering (Gear VR) and the collection of Samsung wearables, such as the new Gear S2 watch.

Dr. Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics SA, explains that the store will allow Samsung to meet the demands of customers in the area. She adds that the numerous mobile devices on display will afford visitors the opportunity to interact with these devices in the store.

“By providing a first-hand tech interaction opportunity, coupled with professional advice and support from helpful Samsung specialists, we can ensure that consumers make the best informed decision to meet their mobile requirements,” she says.

This store will also complement the company’s extensive partner network and is yet another opportunity to expand the Samsung brand across the country. The store will offer consumers a premium shopping experience, following the latest design and retail trends.

“Our consumers’ needs are ever-evolving and it is important that we continue to grow with them. The opening of the East Rand Mall store demonstrates our commitment to delivering personalised services in addressing Samsung customers’ requirements,” Potgieter concludes.

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