Samsung Launches Three Value – Packed Devices in Johannesburg

Flagship features shine in Samsung’s latest affordable Galaxy devices, revealed at launch event

JOHANNESBURG, South Africa –  January 23, 2020 – Samsung South Africa has unveiled the Galaxy A71 and Galaxy A51, the latest additions to the popular Galaxy A Series, as well as the Galaxy Note10 Lite at a media event in Sandton, Johannesburg. This launch event, Samsung’s first of 2020, highlighted the company’s continued efforts to bring pioneering technology to all South Africans. At the venue, Truffles on the Park, Samsung ushered in a new decade of innovation. Attended by members of the media, influencers, as well as brand ambassador and hip hop star, Cassper Nyovest, the A Series launch event was a showcase of a brand with a purpose. Presenter and entrepreneur, Maps Maponyane introduced Samsung’s team on the day, Justin Hume, Director: Integrated Mobility, Cambridge Mokanyane, Chief Marketing Officer and Kagiso Khaole, Samsung’s Head of Content and Services.

Justin Hume reiterated Samsung’s focus on innovation for all – “We are committed to bridging the gap between flagship features and affordability. I believe the Galaxy A Series offers the best value in its segment. Additionally, the power of the Note10 Lite and its famous S Pen is now accessible to more people in South Africa”.

The Galaxy A71 and Galaxy A51, the latest addition to the highly successful Galaxy A Series will be released in the country in February. The Galaxy Note10 Lite will also be released in February. Both devices include flagship features at an affordable price.

“We are proud to connect with a new generation of consumers from the value-seekers to the power users. We will continue to listen to the needs of the local market and bring innovation that empowers all,” says Cambridge Mokanyane.

Kagiso Khaole,highlighted the role of Samsung’s integrated ecosystem and the additional value it adds. This includes the safety and convenience of Samsung Pay, which has generated more than 1,4 million transactions since 2018 as well as the peace of mind that Samsung Care+ offers Galaxy A Series customers.

About the Galaxy A51 and Galaxy A71

Built to make meaningful innovations and awesome mobile experiences to everyone, the Galaxy A71 and A51 are packed with enhanced features: a longer-lasting battery to keep up with your busy lifestyle, a smarter camera to help capture the world as you see it and an Infinity-O display that gives an uninterrupted visual experience.

About Galaxy Note10 Lite

Enjoy the premium Note experience and increase your productivity on the Galaxy Note10 Lite smartphones’ standout specs, including spacious, 6.7-inch immersive displays, 4,500mAh batteries with Super Fast Charging and Samsung’s latest and greatest camera technologies. Together, these enhancements, along with the Galaxy Note10 Lite’s ever-versatile S Pen, make it easy for users to capture, create and share more moments, and enable them to experience whole new levels of productivity.