Samsung opens a new, innovative store in Table Bay

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A technologically advanced space designed to cater for unique, mobile customer needs this Festive Season


JOHANNESBURG, South Africa – 2 December 2022 – Table Bay customers can look forward to a digital playground where they can play, learn and find solutions with the opening of the new, innovative Samsung store on 01 December 2022 – designed to also cater for the unique, mobile technology needs of all Cape Town-based consumers.


Samsung is aware that these days, consumers are looking for choice, expert support, and engaging hands-on experiences throughout their retail journey – and this is why Samsung is bringing the latest, technologically advanced store to all Cape Town-based consumers. Featuring cutting-edge design and the famous Samsung aesthetic, embodying the company’s commitment to technological advancement – the Table Bay store is a must-visit. Customers are set to experience retail’s next thrilling chapter in digital, physical and immersive shopping which includes the latest line-up of Samsung products. Those who visit this new Table Bay store will learn how they can make their everyday life more fun and creative, while they also encounter a unique digital and full-on Samsung experience.


This new Table Bay store will also cater for avid gamers – they can now immerse themselves in the favorite mobile games on Samsung’s large screen TVs. Customers can take advantage of the charging facilities and enjoy free Wi-Fi while exploring the latest line of Samsung products. This store is designed to not only offer loyal customers the most unique and immersive shopping experiences yet, but to also help all Cape Town-based consumers to discover the power of Samsung’s technologically advanced innovation at their doorstep.



Table Bay customers can now experience the newest technology hands-on which includes a suite of the most innovative products available in-store such as the latest Galaxy smartphones, tablets, smartwatches, earbuds, and PCs – including the entire selection of Samsung’s exclusive models and colour options that consumers can only find at this Samsung store.


Anna-Lee Dos Santos, Group Head of Retail for Africa at Samsung says: “The hands-on experience that Table Bay customers can look forward to includes the latest ultimate multi-tasking machine, the Galaxy Z Fold4 and Galaxy Z Flip4. These products will be available in store as soon as we launch, so our Table Bay consumers don’t have to wait any longer to experience these devices. Whatever your needs – this technologically innovative space is helping us to fulfil our promise of ensuring that high-quality Samsung products and services are accessible to all our customers in different parts of South Africa.


“Our friendly and highly trained Samsung team are ready to not only show you how to make the most of our value-added services, but also guide you when you make your most important buying decisions. All our Samsung stores are all about immersive experiences, exploration, and service – fulfilling the evolving and unique needs of today’s consumers”


The latest mobile devices also come with Samsung’s Trade-in programme1, offering customers a guaranteed R10 000 trade-in value, making these devices accessible to more people. This Table Bay store is also there to ensure that consumers enjoy interactive experiences that include demonstrations and dramatisation of some of the most innovative technology benefits. Fitness fanatics now also have an option to pair the Galaxy Watch5 with the Galaxy Buds2 Pro – taking you to the next exciting level of your well-being and personalised fitness experience.


So whatever life-enhancing technology you are looking for – Samsung Table Bay store is the retail experience of the future, and you can explore all of this from the day this store is launched. For those looking to get their hands on the latest must-have Samsung Galaxy technology – the recommended retail price2 for the Z Flip4 is R21 999 and Z Fold4 is R37 999. And for those looking to beat the festive rush, but also searching for cost-effective, holiday season gifts for your loved ones that won’t break the bank – the price range for the new Galaxy A04 series is: A04s is R2999 and A04 is R2499 – also be on the look-out for the latest A04e priced at R1999!


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1 Terms & Conditions Apply. The Samsung Trade-Up Programme is subject to Terms & Conditions. The value of the trade-in is based on the condition of the phone traded in and on qualifying phone. This offer is applicable when you place an order with Samsung to trade-in an existing device (“Existing Device”) for a new device (“Promoted Device”) in response to a promotion that Samsung is running of the Promoted Device available for purchase on the E-Commerce Platform and in exchange for a reduction in the purchase price of the Promoted Device.

2 Recommended retail price. Prices may vary per retailer.



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