Samsung Showcases how “Art Meets Technology” with Special Offers on Frame and OLED Models

From 01 April to 31 May 2026, Samsung is running – TV Lifestyle campaign** that gives customers great savings across The Frame and OLED TVs, giving them a chance to tailor their technology to match their personal style, interior design and lifestyle needs.

This promotion displays a connection between art and technology through design that integrates Samsung’s high-end display innovations with curated artistic content – thereby transforming its customers’ functional electronics into lifestyle centerpieces. With this promotion, Samsung is showcasing that its high-tech and innovative TV products are accessible to a broader audience, while also making art a personalised part of the home.

Through its partnership with Art Basel, Samsung is able to bring high-quality artwork into customers’ homes – turning the TV screen into a more personal, everyday way to discover and live with art. In particular, The Frame TV transforms living spaces by adding artistic displays, functioning as a television when you’re watching sports or your favourite movie and a lifelike work of art in other times. It is designed to blend seamlessly into your home décor, showcasing curated masterpieces or even your personal photography.

The Frame’s features include the Art Mode^[1], which ensures that when the TV is switched off, it automatically transitions to display digital art from a vast library or your own uploaded photos via the Samsung SmartThings^[2]  app. And, with Matte Display – models from 2022 onwards – now feature a specialised anti-glare^[3] matte finish that drastically reduces reflections ensuring that the digital screen looks like an authentic canvas.

Samsung has also recently released the “Art Basel Hong Kong” collection on the Samsung Art Store^[4] – a digital art subscription platform that is home to 5,000+ artworks and 800+ artists from world-renowned institutions like The Met, Musée du Louvre and The Van Gogh Museum as well as through its 80+ partnerships.

This longstanding collaboration with Art Basel, one of the largest art fairs globally – expands local customers’ access to world-class art in everyday spaces. This also allows these strategic partners the ability to provide more people with the opportunity to live with outstanding works of art every day. And that’s not all, Samsung customers are now able to enjoy the Art Store Streams – a complimentary service that provides a rotating set of 30 curated artworks every month, without a full subscription.

The Samsung Art Store is available across a wide range of Samsung’s Art TV^[5] line-up, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED – allowing viewers to experience highlights from the fair wherever they are. The line-up of products in this year’s “Art meets technology” campaign** include:

To take advantage of this price promotion**, click this link https://www.samsung.com/za/offer/lifestyle-tv-campaign/ or visit any of our particpating retail stores.

^[1] The TV can switch between TV Mode and Art Mode. In Art Mode, the brightness and colour tone of the display adjusts to the ambient lighting of the room. The motion sensor detects any movement and will automatically turn The Frame on or off.

^[2] To use SmartThings features, the SmartThings app must be installed and connected to a wireless network. Feature availability supported environments and specifications may vary by product. The SmartThings app can be downloaded from the Galaxy Store, Play Store or App Store (Android OS 9.0 or later with at least 3GB RAM or iOS 15.0 or later).

^[3] Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732.

^[4] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

^[5] Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

* Price promotion limited to only participating retailers. Prices may vary per participating retailer.

** Terms and Conditions apply.