Samsung The Frame TV: Better For [Your Energy Savings]

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Where saving energy is our everyday concern, The Frame TV may be better for you.


Your space is a reflection of who you are and how you live and Samsung is here to help you reimagine it in your own unique way. From 20 March to 05 May 2024, Samsung South Africa brings you the Better For [your life] campaign, which is designed to highlight how the company’s diverse range of products serves as an enabler for improving people’s daily experiences. One of the highlight products that is Better For [your life] is The Frame TV which not only brings art to your living room décor and entertainment experience but is also Better For [your energy savings].



Imagine a TV that transforms into a beautiful Art Canvas, giving you access to thousands of art pieces from galleries around the world in the comfort of your home. All made possible with the Samsung Art Store[1]. Moreover, this beautiful piece of technology also helps you save energy with its smart AI Energy Mode[2] which is accessible through the SmartThings[3] mobile app for Android and iOS. This comes as good news especially when you consider that electricity costs are rising and availability is made scarce by load shedding in South Africa.


AI Energy Mode helps you monitor the energy consumption of The Frame TV. It achieves this through features like:


  • Environment adaptive brightness: The screen brightness automatically adjusts based on the lighting in your room. So, on a bright day, the TV won’t be blasting unnecessary brightness, and at night, you won’t need harsh light for a clear picture.
  • User adaptable brightness: No more forgetting to turn off the TV! This feature uses advanced motion sensors to detect if no one’s been watching for a while and dims the screen automatically.
  • Content adaptive brightness: Thanks to machine learning, the TV analyzes what’s on screen. Action-packed scenes might need a bit more brightness, while calmer moments can be displayed with less, all without you having to adjust anything.


Taking energy savings, a step further, when AI Energy Mode tracking is enabled is will unlock a powerful tool: a 3D Visualization Map which can be viewed on the TV set. This innovative map lets you easily check and manage energy consumption for all your SmartThings devices in a clear and visual way. All this can help lower monthly power consumption of The Frame TV.


“We are excited to offer amazing offers on The Frame TV through this campaign. The versatility of Samsung’s products enables our customers to elevate and enhance their lifestyles with convenience, comfort, and stylish innovation,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa. “The Better For [your life] campaign is an exciting way to highlight The Frame TV’s distinct features, which not only revolutionize how we use our screens to consume content but save energy as well.”



Experience the cutting-edge innovation of The Frame TV with special offers running from 20 March to 05 May 2024[4]. Get the 75″ The Frame Art Mode QLED 4K Smart TV QA75LS03BAKXXA – Now R34 9991[5]
000100 – Save R12 000 plus get a complementary bezel[6] to match your space.



[1] Art Store subscription required to access full selection. Fees apply to subscription service.

[2] AI Energy Mode is available on Smart TV models released in 2023 (CU7000 or higher) and Lifestyle TV models released in 2023 (LS03C or higher).

[3] To use SmartThings, download the app from the Galaxy Store, Play Store, or App Store. The app requires Android OS 9↑ with a minimum of 3GB RAM space or iOS 14

[4] Available from participating retailers and stockists.

[5] RRP is R46 991

[6] Term and condition apply. Prices are valid from 20 March to 05 May 2024 only


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