Samsung Tops List of Most Admired Electronics Brand in Africa

Brand Africa 100 rankings reinforces Samsung’s position in African hearts and homes

JOHANNESBURG, South Africa – 13 June 2022 – The Brand Africa 100:  Africa’s Best Brands 2022 rankings, have been released, with Samsung unveiled as the number three brand across all categories on the continent. This confirms Samsung’s positioning as the Number One Electronics brand in Africa. The 12^th edition of Brand Africa’s highly anticipated brand rankings included an increased number of countries and greater sample size, adding even greater weight to Samsung’s repeat achievement last year. Brand Africa 100 is the first and most comprehensive Pan-African study and ranking of brands in Africa.

“Empowering new technologies will undoubtedly fuel growth on the continent. This is why Samsung is pleased to be ranked as the most admired electronics brand in Africa, in a category that will play a pivotal role in Africa’s renaissance. Our ongoing aim is to provide pioneering ways to connect and create – on a continent that is primed to seize the many opportunities the Fourth Industrial Revolution offers. This is why Samsung will also continue to invest in education programmes that help address both the digital divide as well as gender imbalances in the ICT sector. Our products, from smartphones to home appliances are designed to open new windows to a world, where Africa leads the way “said Dudu Mokholo, Chief Marketing Officer at Samsung Africa.

Established in 2010, Brand Africa is an intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, and connect and create a positive image of the continent. Based on a study by GeoPoll, spanning all five economic regions in Africa, and analysed by Kantar, Brand Africa 100 provides a ranking of the brands top of mind with African consumers and “most admired”. Samsung is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliance and other ground-breaking technological categories. With an enhanced focus on sustainable and more accessible technology products, Africa’s favourite technology brand is ideally positioned to empower people across the continent and create a future shaped by endless possibilities.