Samsung Wins 49 IDEA Design Awards

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Wireless Audio-Visual Identity System, Dual Cook Flex™ and Built-in Chef Collection Cooking Package are among the winners in a record year for Samsung



JOHANNESBURG, South Africa – 20 September, 2018 – Samsung announced today that it won 49 IDEA Design Awards, including one Gold, six Silvers and two Bronzes, at the International Design Excellence Awards (IDEA) 2018. It is the most IDEA prizes the company has won in a single year.


“With consumer-focused innovation, we will continue to strive for design that can create meaningful value in the everyday lives of our customers,” said Hlubi Shivanda, Director: Business Innovation Group & Corporate Affairs at Samsung Electronics South Africa.


Samsung received the Gold award for:

  • Wireless Audio-Visual Identity System – it delivers a consistent branding message by visually expressing the powerful audio and unique design characteristics for the Millennial generation.

Samsung won six Silver awards:

  • Dual Cook Flex – the premium oven with a soft and minimalist design. The oven has a flexible door system to conveniently cook more than two dishes at the same time without excessive heat loss.
  • Built-in Chef Collection Cooking Package – the premium built-in kitchen appliances with a pro-refined commercial design consisting of an oven, cooktop, pro-range, hood and dishwasher which have a seamless professional look. The chef-inspired features enabled by the internet of things (IoT) give a great cooking experience.
  • Emergency Services Network (ESN) device –­ a handheld mobile device that is fully optimised for the emergency environment, supporting all emergency services’ functionality and critical voice services. Ruggedised for use in the field, the device also features IP68 water and dust resistance.
  • CJ79 Thunderbolt™ 3 QLED Curved Monitor – a 34-inch ultra-wide, 21:9 aspect ratio curved display that offers an optimal immersive and comfortable viewing experience with a natural curved design.
  • The Frame – the new beautiful TV experience that brings walls to life with “Art Mode” which incorporates new inspiration into everyday life.
  • VL5/VL3 Wireless Audio Series – the wireless audio system with unique design which allows easy installation around the house and brings the true essence of sound experience.

Samsung also won two Bronze awards:

  • Galaxy S8/S8+ and Galaxy Note8 – the combination of bezel-less Infinity Display and symmetrical, curved design creates a more immersive mobile experience.
  • The Frame Visual Identity System – the concept of blending into home clearly communicates the real value of the Frame with consumers.



Organised by the Industrial Designers Society of America (IDSA), the IDEA began in 1980. Product submissions are based on a comprehensive evaluation of design innovation, user experience, benefit to the client, benefit to the society and aesthetics.

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