Samsung Wins Coolest Cell Phone Brand at the 2025 Sunday Times GenNext Awards

Samsung continues to prove it’s not just part of the culture, it’s shaping it. The brand has once again captured the hearts of South Africa’s youth, earning an award at this year’s Sunday Times GenNext Awards, winning in the following category:

• Coolest Cell Phone Brand – No. 1

Now in its 21st year and themed the “Coming of Age” of GenNext, the Sunday Times GenNext Awards remain the leading barometer for brand relevance among South Africa’s youth aged 8-30yrs. Drawing insights from the annual Sunday Times GenNext Coolest brands studies published between 2015 and 2024, the survey report explores what truly matters to the next generation – from the tech they trust to the brands that inspire them.

“This achievement is a key milestone for us. To be recognised by the generations shaping the future, Gen Z and Gen Alpha, feels especially rewarding. Samsung has always stood for innovation that enables connection, creativity and self-expression, seeing young people recognise this in our brand holds great significance for us,” said Kgomotso Mannya, Chief Marketing Officer at Samsung Africa.

As a global leader in artificial intelligence and smart innovation, Samsung continues to bridge the gap between cutting-edge technology and everyday life. From Galaxy AI, which enables users to communicate seamlessly across languages, to devices that fuel learning, gaming and content creation. Samsung’s connected ecosystem keeps the youth plugged into what they love most, real connections, creativity, and experiences that move with them.

The Sunday Times GenNext 2025 campaign celebrates 21 years of tracking South Africa’s youth culture and brand preferences. Samsung’s recognition as the coolest cell phone proves that the brand remains deeply in tune with the next generation and ahead of its time.

Samsung is about staying connected, expressing individuality and exploring new possibilities through AI. With this award, it has firmly secured its seat at the cool kids’ table.