Samsung’s Blue Tag Sale Brings Unmissable Galaxy Deals with Great Savings
JOHANNESBURG, South Africa – 24 August 2026 – There’s never been a better time to step into the Galaxy ecosystem. Samsung South Africa’s highly anticipated Blue Tag Sale is officially underway, allowing consumers to save up to 15% on a wide selection of Galaxy smartphones, tablets, wearables and audio devices.
About the Samsung Blue Tag Sale
Running from 17 August to 6 September 2026, or while stocks last, the Blue Tag Sale makes Samsung’s latest innovations more accessible than ever, helping consumers upgrade the way they work, connect, create and play.
Customers can unlock even greater value when they shop directly through the Samsung Online Store at samsung.com/za or via the Samsung Shop App, where additional discounts are available on selected products.
Whether upgrading to a flagship smartphone, investing in a new tablet for work or study, tracking wellness goals with a Galaxy Watch or enjoying immersive audio with Galaxy Buds, Samsung’s Blue Tag Sale offers compelling savings across the Galaxy range.

Samsung believes everyone should have access to technology that makes everyday life better, and the Blue Tag Sale is about making premium Galaxy innovation more attainable, allowing customers to experience Samsung’s connected ecosystem while enjoying exceptional value.
Blue Tag Sale Deals: Featured Products and Pricing
Smartphones
- Galaxy S25 FE (256GB) – Now R12,999 (Save R3,000)*
- Galaxy S25 FE (128GB) – Now R9,999 (Save R4,000)*
- Galaxy A37 5G – Now R7,999 (Save R1,000)*
- Galaxy A27 5G – Now R5,999 (Save R1,000)*
- Galaxy A26 5G – Now R4,499 (Save R500)*
- Galaxy A17 – Now R3,499 (Save R500)*
- Galaxy A07 (64GB) – Now R2,199 (Save R800)*
Tablets
- Galaxy Tab S10 Lite 5G – Now R6,999 (save from R3,000)*
- Galaxy Tab A11 Wi-Fi – Now R2,499 (save from R1,000)*
Smartwatches
- Galaxy Watch Ultra – Now R7,999 (save from R5,000)*
- Galaxy Watch8 44mm Bluetooth – Now R4,999 (save from R1,196)*
Audio
- Galaxy Buds Core – Now R849 (save from R150)*
- Galaxy Buds3 FE – Now R1,499 (save from R1,000)*
* Recommended Retail Price may vary by retailer. Ask in-store for more details. These are the sign-in prices on the Samsung online store and Samsung Shop App.
A Seamlessly Connected Galaxy Ecosystem

Together, these devices create a seamlessly connected Galaxy experience. From effortlessly switching between devices and staying productive on the move, to tracking health goals and enjoying immersive entertainment, Samsung’s ecosystem is designed to work smarter together, helping consumers get more from every moment.
Log-in to your Samsung Account when purchasing on Samsung.com/za or the Samsung Shop App to enjoy even more benefits and savings.
With limited-time pricing and additional online-exclusive savings, Samsung is encouraging consumers to take advantage of the Blue Tag Sale before these offers end.
The Samsung Blue Tag Sale runs from 17 August to 6 September 2026, while stocks last. Consumers can shop at participating retailers nationwide or enjoy additional savings when purchasing through the Samsung Online Store or Samsung Shop App[1].
[1] Terms and Conditions Apply.
Products > Mobile
Press Resources > Press Releases
For any issues related to customer service, please go to samsung.com/za/support for assistance.
For media inquiries, please contact ssapr.newsroom@samsung.com.