Samsung’s QLED TVs and Its New Ambient Mode Transform Living Rooms into a Gallery Space

New Feature Showcases World Renowned Art and Personalised Content

JOHANNESBURG, South Africa, 29 April 2019 – Samsung announced that its 2019 QLED TV line-up will offer a brand new Ambient Mode that is designed to display various content including world-renowned works of art, even when the TV screen is turned off. Through the Ambient Mode, a variety of content like daily news headlines, weather updates, photos and music can be accessed from the TV screen. In addition, Samsung collaborated with renowned artists such as Tali Lennox and Scholten & Baijings to display their unique artworks on the QLED TV using the Ambient Mode.

Available now, a new Ambient Mode is designed to enhance consumers’ daily lives and provide them with unique experiences in viewing content beyond what the TV screen shows when turned on.

“We are proud to offer the Ambient Mode, which not only adds new value to the TV screen when it is turned off, but also brings new lifestyle benefits to our customers, moving beyond conventional TVs,” said Reginald Nxumalo, Director of Consumer Electronics at Samsung South Africa. “We plan to expand content for Ambient Mode by collaborating with young, talented artists over the next several years to give our customers more meaningful ways to enjoy their QLED TVs.”

As part of the initial rollout of a new Ambient Mode, Samsung has collaborated with talented artists to help consumers make their homes a warmer and a more comfortable environment. Recognised for her abstract oil paintings, Tali Lennox, a model and artist who is influential in the fashion industry, joined forces with Samsung for Ambient Mode. Netherlands-based Scholten & Baijings also created a collection of various home artworks that feature porcelain and fabric products in elegant colours and patterns.

For more information on Samsung’s 2019 QLED TV line-up, please visit SSA Newsroom