Seeing Colours: Samsung Reinforces Its Commitment To Inclusivity During Heritage Month

JOHANNESBURG, South Africa – 23 September 2021 – In Heritage Month, As South Africa celebrates its diversity and commitment to inclusivity Samsung South Africa reiterates its ‘Screens for All’ vision. This is aimed at innovation that ensures that Samsung TVs provide an enjoyable viewing experience for all. This dedication is amplified by Samsung’s SeeColors App.

SeeColors App: A New World of Colour for Those with Colour Vision Deficiency (CVD)

The capability of Samsung TVs to reproduce lifelike colour is constantly improving, however this is not as evident to those who suffer from CVD. Samsung’s SeeColors app¹ makes colour adjustments to aid those with CVD and help them enjoy a better viewing experience with optimised colours. By using the app on their TV, users can identify their CVD type and level and directly recalibrate their screen settings based on the results. The SeeColors app is available to download from Apps, the Smart TV app store.

Colour Inversion: For Comfortable Viewing Without Glare

It is also difficult for people with low vision to perceive colours clearly. In particular, black text on a white background can cause glare for people with low vision who are sensitive to light. The fact that their eyes tire easily also hinders comfortable TV viewing. In this case, the Colour Inversion feature can prove helpful. Inverting menu colours so that the text is white and the background is black raises visual perception and alleviates eye fatigue. While inverting the colours of the TV menus to make navigating them easier, this feature leaves the colours of the actual content being displayed the same in order to best meet the needs of users with low vision. Features are also available to assist people with complete colour blindness. These include GreyScale, which can convert colour images into black-and-white. Meanwhile, the Focus Enlarge feature allows users to enlarge text and smaller details on interfaces such as Smart Hub.

Audio (Video) Description: To Better Enjoy Exciting Scenes

Spectacular action movies and exciting sports matches can really keep viewers on the edge of their seats. However, those who are blind are often limited to appreciating actors’ performances and athletes’ physical feats purely through their sense of hearing. In these circumstances, the information these users take in through sound effects and dialogue alone is bound to be limited.

Audio (Video) Description is a feature that provides verbal descriptions of the situations and settings being displayed on the screen, in addition to the dialogue or commentary. It helps viewers who are blind enjoy their content more completely by providing explanations of factors that are hard to capture with audio alone, such as characters’ clothing and their body language.

Learn TV Remote: For Ease of Use

A remote control is a handy tool that puts the ability to control channels, volume and TV settings in the palm of your hand and makes viewing much more convenient. However, it is difficult for those who are blind to know what each button does. Thus, it generally takes a long time for them to learn the buttons and get used to using the remote control.

Learn TV Remote is a feature that helps blind users get used to the location and function of each button through repeated practice. If you press a button on the remote control while the mode is on, the name and function of the button will be explained audibly. To return the remote control to regular functionality, press the ‘back’ button twice to turn off learning mode.

Voice Guide: To Better Navigate Channels and Control Volume

When viewers want to catch an episode of a TV show they like, they generally turn on their TV and navigate to the right channel by looking at the channel number or name. However, when they first turn the TV on, it is difficult for viewers who are blind to know what channel they are on, as well as what level the volume is set at. By telling you what channel your TV is on and what volume level it is set at, the Voice Guide feature eliminates the need to press buttons on the remote control multiple times to navigate to the channel and volume settings you want. The feature additionally enhances convenience by providing information on the program that is currently being aired as well as the upcoming TV schedule.

Accessibility Shortcuts

When you hold down the mute button on the remote control for your Samsung TV for more than two seconds, you will be taken to a menu where you can customise a variety of accessibility settings. In this menu, you will be able to select the most appropriate accessibility features for yourself or your family members. This menu is accompanied by a Voice Guide that allows any user to navigate it without difficulty.

“Based on its belief that an accurate understanding of visual deficiency conditions is necessary to developing appropriate accessibility features, Samsung has collected feedback from users in order to make TVs that are also convenient for people with low vision and those who are blind. This is essential in a society that was created on the principles of embracing and celebrating our diversity, “said Hlubi Shivanda, Director: Business Innovation Group and Corporate Affairs at Samsung South Africa

¹ This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.