Shifting Lifestyles: New Samsung Lifestyle TV’s Showcased at Decorex Trade Function and Industry Talks at The Fourth

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JOHANNESBURG, South Africa – 09 September 2021 – Samsung’s range of lifestyle TV’s, the new Frame and Serif as well as The Premiere were recently launched at the Decorex Trade Function and Industry Talks at The Fourth in Cape Town. Rodane Kane Hart, renowned artist and co-founder of revolutionary gallery, The Fourth joined Anita Bloom, Creative Director: Lifestyle, Design & Retail Portfolio Decorex Africa, discussed the connection between art, design and technology at the event. The event theme was seamlessly reflected in the design that has made The Frame and The Serif tailor-made for the new normal – where work, entertainment and self-expression can be all achieved on TV’s that are more than just a black box.



Expanding to other spaces, the event served as a picture-perfect backdrop to the launch of The Premiere, which brought the themes to life in a big way. Over time, the focus of Samsung’s Lifestyle TVs has continually shifted and evolved. Due to the pandemic, many people prefer watching movies at home to going to the theatre these days. The Premiere is specifically designed for those who want to create a theatre-like environment in their homes. This easy-to-install model boasts a large, theatre-like screen with very sharp picture quality. With The Premiere, you can enjoy your favourite content on an ultra-large screen from the comfort of your home. With a premium fabric finish, The Premiere also serves as an excellent complement to your interior décor.


As the global leader in the TV category for the past 15 consecutive years, Samsung’s approach to innovation has seen their TVs evolved to be more visually stunning than ever before, while accommodating new uses and functions that showcase the TV’s diverse and flexible role in the home. Whereas the TV used to simply be a device for delivering entertainment, it has now become a central component of users’ interior design schemes. The Frame and The Serif TV reflect this theme by giving South Africans the opportunity to express their vision in unexpected ways, while still enjoying 4K QLED picture performance.


The Serif TV blurs the lines between modern design and technology. It is both stylish in concept and stunning in picture quality. With its Iconic I-shape profile, The Serif beautifully integrates into your personal style and interior décor. Its slim frame turns it into a statement piece.


TV when it’s on, art when it’s off, with its frame-like design, The Frame TV looks impressive on any wall. When it’s switched off, it turns into pieces of art in your home. Turn it on and enjoy your favourite shows in stunning 4K QLED quality. The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. You can customise your look with a range of different colour frame options to beautifully complement any space.


More than just a TV, Samsung’s lifestyle range is an opportunity to express yourself, in your space, in your own unique way.


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