Building on the first ‘Join the flip side’ video released last September, the new campaign video continues the campaign theme, calling on people to lean in to their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.

“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”

Check out the video below to view the new ‘Join the flip side’ season 2 video and stay tuned to see how Samsung pushes the boundaries of innovation with the most carefully designed mobile experiences yet at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST/ 1:00 p.m. CAT live on Samsung Newsroom.

With its new, cutting-edge design, the Galaxy S23 series demonstrates that innovation brings both high-performance and sustainability for the ultimate premium experience.

The Galaxy S23 series raises the bar for both quality and aesthetics with less environmental impact than previous generations. To achieve this, Samsung has incorporated recycled materials in more device components than in any other previous Galaxy smartphone and designed the packaging box using 100% recycled paper. The presence of recycled materials in the Galaxy S23 series has also been increased, rising from six internal components made from eco-conscious materials in the Galaxy S22 Ultra to 12 internal and external components incorporating recycled materials in the Galaxy S23 Ultra.

The Galaxy S23 series makes living more sustainably easier and without compromise. By continuing to increase recycled materials in Galaxy devices, this helps to reduce the impact on the environment. Specifically, the use of recycled ocean-bound plastics in the Galaxy S23 series could prevent more than 15 tons of discarded fishing nets from entering the world’s oceans by the end of 2023, helping to reduce ocean pollution. These devices are built to last with better durability and reliability, so consumers can now enjoy a premium Galaxy experience for as long as possible.

This series is revolutionising how sustainability and innovation coincide. Building on Galaxy’s use of ocean-bound plastics, Samsung has now added even more recycled materials to the Galaxy S23 series, including aluminium and glass. It is the first Galaxy device to feature Corning® Gorilla® Glass Victus® 2, which offers improved strength for long-term use and contains an average of 22 percent pre-consumer recycled content.^[1]

These next Galaxy flagship smartphones will also be the first to deliver improved drop performance on rough surfaces like concrete² – the world’s most abundant engineered material, it redefines tough for consumers and original equipment manufacturers (OEMs).

This series is therefore UL ECOLOGO® certified³, meaning that the product has been certified for reduced environmental impact. It puts a focus on the environment and has achieved an Environmental Claim Validation for containing an average of 22 percent pre-consumer recycled content, as validated by Underwriters Laboratories (UL). (Products bearing the UL Environmental Claim Validation Mark undergo routine audits and testing to retain their status).

With Gorilla Glass Victus 2, Corning’s Mobile Consumer Electronics business that includes its ground-breaking cover glasses as well as glass and optics for semiconductor products, which enhance performance, deliver new connectivity features, and support immersive user experiences with augmented reality and 3D sensing.

Justin Hume, Vice President of MX Business at Samsung South Africa says: “As Samsung, we are committed to combatting climate change, and we are guided by our new environmental strategy that strives to make the technology we depend on more sustainable. That is why we consider every phase of the product lifecycle with sustainability top of mind.

“We are now also equipping and encouraging customers to partake in product sustainability efforts with standby power saving technology and remote management for devices. At the end of the product lifecycle, Samsung makes recycling and upcycling efforts easier for customers with its eco-packaging and EPS cushion recycling program. We believe that our efforts will help to reduce the overall carbon footprint and preserve the earth’s natural beauty.”

Galaxy S23 series also provides four generations of OS upgrades and five years of security updates, so users are protected for longer. For more, see infographic below. Also, for those who are interested in pre-ordering⁴ the latest Galaxy devices, please click the respective links below:

• Samsung Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Samsung Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/

Samsung proudly supports Busan’s bid for the World Expo 2030.

Disclaimers:

^{2 Corning® recently developed this version of Gorilla® Glass and Samsung will be the first company to use the material.}

^{3  UL ECOLOGO® Certified products and services are verified for reduced environmental impact based on environmental performance criteria throughout its life cycle, including energy reduction, materials, health, environment, manufacturing and operations. Galaxy S23 series met the UL 110 which is the UL Environmental Standard for Mobile Phones Sustainability}

^{4 Terms and Conditions Apply}

Re-imagined for different passions and lifestyles – from creators to collaborators – the Galaxy S23 and S23+ offer the freedom to choose the right device for your life to take everyday passions further. The Galaxy S23 and S23+ have an iconic rear camera design, with clean and linear camera lenses creating unity across the S series.

Accurately capture the beauty in your world with a versatile new 50MP main camera and 12MP front camera, enhanced with Super HDR¹ to capture more lifelike colours. Shoot epic photos and videos even in the dark with improved night-time photo and video functionality, which offers astonishing clarity.

Both models perform daily tasks smoothly thanks to the Snapdragon^® 8 Gen 2 Mobile Platform² for Galaxy, the fastest and most powerful chipset ever in Galaxy. Enjoy longer-lasting³  battery life with a battery capacity of 3,900mAh and 4,700mAh on the Galaxy S23 and S23+ respectively, increased by 200mAh each from the previous generation.

Justin Hume, Vice President of MX Business at Samsung South Africa says: “This new Galaxy S series was created to push beyond the limits and redefine what’s possible in a premium smartphone. Building on that promise, Galaxy S23 series has the power of our most advanced mobile technology to bring your world into sharper focus. It is the creator’s pro-grade camera for every day. The gamer’s immersive world on the go.”

Take a look at the infographic below and see how the Galaxy S23 and S23+ redefine the essential premium mobile experience and are tailored to your specific needs. To pre-order⁴ any of these devices in the latest Galaxy S23 series, please click the links below:

• Samsung Galaxy S23 Ultra: https://www.samsung.com/my/smartphones/galaxy-s23-ultra/buy/
• Samsung Galaxy S23+ | Samsung Galaxy S23: https://www.samsung.com/my/smartphones/galaxy-s23/buy/

For more, visit: #withGalaxyGalaxy S SeriesGalaxy S23Galaxy S23 SeriesGalaxy Unpacked 2023long-lasting batterySnapdragon

Disclaimers:

^{1 Terms and Conditions Apply: Availabolity of Super HDR selfie camera may differ by third party app.} 

^{2 Snapdragon ® 8 Gen 2 Mobile platform for Galaxy is optimised for Samsung and exclusive at the time for Galaxy S23 series’ launch} 

^{3 As compared to S22 Ultra.} 

^{4 Terms and Conditions Apply.} 

The Galaxy S23 Ultra is in a league of its own. By integrating the peak performance and productivity of the Note series with the ground-breaking photographic capabilities of the S series, the Galaxy S23 Ultra enables impactful connections like no other.

Thanks to upgraded functionality on the Galaxy S22 Ultra, taking beautifully vivid photos has never been easier with the Galaxy S23 Ultra. Shoot vibrant photos, stand-out selfies and cinematic videos with less noise even in dark conditions with Nightography. Additionally, the new Adaptive Pixel 200MP sensor enables epic, high-resolution photography with class-leading detail for crisp, lifelike photos.

The Galaxy S23 Ultra also offers the ultimate gaming experience on the go with fast and smooth mobile graphics. Heavy-duty games run with ease thanks to the exclusive Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy in collaboration with Qualcomm.

Immerse yourself in more of your favourite content with the Galaxy S23 Ultra. The bright and large 6.8-inch QHD+ display is powered by a 5,000mAh battery, which offers efficient and longer-lasting¹

performance.

Check out the infographic below for a closer look at how the Galaxy S23 Ultra helps users fuel their passions.

Samsung Electronics today unveiled the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, marking a new era of Galaxy’s ultimate premium phone experience. Samsung Galaxy’s most epic camera gives users more freedom to explore their creativity, like capturing truly cinematic Nightography videos with transformative artificial intelligence (AI). The Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy unleashes a future-ready mobile gaming experience and powerfully sustained game play, supported by exclusive chipset enhancements made possible by Samsung’s close collaboration with Qualcomm. Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances Samsung’s sustainability commitment with the more recycled materials of any Galaxy smartphone.

“The most impactful technology is measured, not just by what it enables for people today, but also how it contributes to a better future,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S23 Ultra and the entire Galaxy S series line-up are the new standard-bearers of a trustworthy premium smartphone experience that merges industry-leading innovation and future-forward sustainability.”

A Camera with the Most Megapixels and Extensive Creative Controls, From Day to Night

Galaxy S23 Ultra makes it easier for any level of photographer to capture phenomenal content. It offers Galaxy’s most advanced camera system, tailored for nearly any lighting conditions and engineered to render incredible detail. New Nightography capabilities transform how the Galaxy S series optimises photos and videos in a wide range of ambient conditions. Filming a favourite song at a concert, snapping a selfie at the aquarium, or grabbing a group shot of friends at dinner — whatever the scene, images and videos are sharp. Visual noise that usually ruins low-light images is corrected by a new AI-powered image signal processing (ISP) algorithm that enhances object details and colour tone.

In a Samsung Galaxy-first, Galaxy S23 Ultra boasts a massively upgraded Adaptive Pixel 200MP sensor that captures epic moments with incredible precision. It uses pixel binning to support multiple levels of high-resolution processing at once. And because selfie cameras are more important than ever to how we communicate today, Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 introduce fast autofocus and the first Galaxy Super HDR selfie camera, jumping from 30 frames per second (fps) to 60fps, for noticeably sharper front-facing images and videos.

For users who want the ultimate creative control and versatility, the Galaxy S series offers a suite of tools that differentiate any photography experience. The Expert RAW app^[i], available exclusively on Galaxy, enables DSLR-style image shooting and editing in RAW and JPEG — no bulky camera equipment is required. Within the app, experiment with Multi-Exposure photo art or capture a clear view of the Milky Way with Astrophoto settings. Meanwhile, the new zoom capabilities on Galaxy Watch5 series’ Camera Controller app empower users to capture a perfectly framed shot right from their wrist.

Additional camera advancements include:

• Low-light or in situations that would normally create a blur, videos are stable with doubled optical image stabilizer (OIS) angles in all directions on Galaxy S23 Ultra.
• Recording videos feel more cinematic with enhanced 8K video⁸ at 30 frames per second with a wider angle.
• Advanced, object-based AI analyzes each detail in the frame, even down to minute facial features, such as hair and eyes, to carefully reflect a person’s dynamic characteristics.
• For an even more enhanced video experience, the new 360 Audio Recording feature^[9] on Galaxy Buds2 Pro creates multi-dimensional sound.

On Galaxy S23+ and Galaxy S23, the iconic Galaxy camera also gets an upgraded look. The contour housing has been removed, marking a new era of essential Galaxy design that makes the entire series stand out.

Premium Performance Makes Way for the Future of Mobile Gaming

For creators and gamers alike, the desire to push limits and constantly reimagine what’s possible requires technology that outpaces expectations. Qualcomm Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, enables unprecedented performance while Galaxy’s most efficient 5,000mAh battery to date, lasts more than 20 percent longer than its predecessor[iv]. Mobile gaming, especially, gets a big boost with enhanced mobile graphics and sustained gaming graphics. Galaxy S23 Ultra’s graphics processing unit (GPU) is faster by more than 40 percent than the S22 and its neutral processing unit (NPU) is also optimised by more than 40 percent to balance performance and power for photography, videography, low-latency gaming and more. In anticipation of the future of ultimate digital realism, Galaxy S23 Ultra comes ready to support real-time ray tracing as it comes to the mobile gaming mainstream. Users will be able to see noticeably more lifelike renderings of scenes, thanks to technology that simulates and tracks every ray of light. Plus, Galaxy’s Vapour Cooling Chamber, now bigger and on every Galaxy S23 series model, ensures immersing in a gaming marathon won’t slow down your experience.

All this power underpins Ultra’s expansive 6.8-inch[v] edge display with a reduced curvature to create a larger and flatter surface area for the best and brightest visual experience on a Samsung Galaxy smartphone. Samsung Galaxy’s unique Enhanced comfort feature allows users to adjust colour tones and contrast levels, lessening eye strain from screen time at night. Vision Booster now adjusts at four levels of lighting[vi] instead of two to combat brightness and glare in daylight.

Sustainability Advances the Essence of Samsung Galaxy

The Galaxy S23 series raises the bar for premium technology designed with the planet in mind. It is made using even more recycled materials than the Galaxy S22 series, including pre-consumer recycled aluminium and recycled glass, and post-consumer recycled plastics sourced from discarded fishing nets[vii], water barrels and polyethylene terephthalate (PET) bottles.

The new S series is the first to market Corning® Gorilla® Glass Victus® 2, adding heightened durability for long-term use and designed with an average of 22 percent pre-consumer recycled content. Plus, every Galaxy S23 smartphone comes in redesigned packaging made with 100% recycled paper.

With the Galaxy S23 series, Galaxy is doing more to minimise its impact on the environment without compromising quality and aesthetic. Galaxy S23 series is UL ECOLOGO® certified^[viii], meaning that the product has been certified for reduced environmental impact.

For users who want to extend the life of their device, Galaxy S23 series’ premium experience can be sustained through the years with four generations of OS upgrades and five years of security updates[ix]. To ensure the longevity, users can also leverage a variety of programs such as Samsung Care+, a support service for accidental damages, repairs and more^x.

User-Friendly Security and Privacy Enable an Open, Personalised Experience

Secure and private experiences are the foundation of the Galaxy S23 series. Every smartphone comes with Samsung’s end-to-end Samsung Knox protection. The Security and Privacy Dashboard on Galaxy gives users full visibility over who has access to their data and how it’s being used. With just a glance, it’s easy to see if personal data is at risk and receive simple prompts to change settings for a more secure experience. Users can also decide exactly which applications and programs get access to their data and how it can be used.

For an added layer of security, Knox Vault, which was first introduced on the Galaxy S22 series, protects critical information on the S series by isolating it from the rest of the device, including the OS, for added protection against vulnerabilities.

More Freedom and Flexibility for Connected Lifestyles

At the core of Galaxy S series’ premium experience is the uncompromising innovation of Ultra. But the power and creative capabilities of Samsung Galaxy Ultra don’t stop at smartphones. With the brand new, first-ever Galaxy Book3 Ultra^xi, and the Galaxy Tab S8 Ultra, users can now have a connected, cutting-edge Ultra ecosystem.

Across every Galaxy S series model, though, connected experiences get added benefits. Multi control[x]ⁱⁱ, which connects mouse and keyboard functionality between a Galaxy PC and Tablet, now extends to Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 for the ultimate flexibility between devices. Plus, enhanced text usability makes it easy to copy and paste text, like URLs, from one device to another to pick up an activity on a new device. On Galaxy S23 Ultra, Google Meet paired with Samsung Notes and the embedded S Pen^[xi]ii now make video calls even more collaborative. With Live Share, all participants can now simultaneously co-edit a document from each of their devices, rather than viewing a shared screen.

Availability

The Galaxy S23 series comes in four nature-inspired matte hues: Phantom Black, Cream, Green and Lavender^xiv.

Starting on 24 February 2023, Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 will be available countrywide in carriers and retailers online and Unlocked by Samsung versions on Samsung.com.

Pre-order the Samsung Galaxy S23 series and get an upgraded memory size of 512GB HMV (High-Memory Variant)

plus a Galaxy Tab S6 Lite Wi-Fi (SM-P613) when you purchase the 256GB. The offer starts on 02 February to 06

March 2023^xv.

The R10 000 trade-in offer allows customers to save a fair portion of the cost provided the device they want to trade in is up to standard. This offer includes the discounted Samsung Care Plus offer once-off fee of R499 across Galaxy S23 Ultra, S23+ & S23. Applicable from 02 Feb to 30 April 2023^xvi.

The recommended retail price for Galaxy S23 Ultra is R31 999, Galaxy S23 Plus is R23 999 and Galaxy S23 is R21 999^xvii.

For more information about Galaxy DM, please visit: http://www.samsungmobilepress.com or http://www.samsung.com/global/galaxy.

Get ready to share the epic.

On February 1, for the first time in three years, Samsung Electronics will hold an in-person Unpacked event in San Francisco, beginning at 10 a.m. PST. Join us as one of the first to see the new premium Galaxy innovations. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.

Stay tuned on Samsung Newsroom for all the upcoming teasers, trailers, and news about Galaxy Unpacked 2023.