In households where entertainment needs are as varied as those living in them, one thing remains constant; the demand for superior picture quality and versatility. That’s where Samsung’s QLED, powered by 100% Colour Volume real and safe Quantum Dot technology, comes in – delivering a next-level viewing experience that meets every lifestyle head-on.

Samsung’s Neo QLED and QLED TVs, are not just about flexibility – they’re about real innovation at the core. At the heart of this technology lies Samsung’s Real Quantum Dot technology, the foundation of the real QLED experience that Samsung pioneered. This is not your average TV – it’s the result of years of refinement and leadership in Quantum Dot display technology.

The Real QLED Advantage: 100% Colour Volume with Quantum Dot

Samsung’s Real Quantum Dot technology transforms how you see colour on a screen. Unlike traditional displays, Quantum Dots produce consistently bright, vivid, and accurate colours regardless of brightness levels. That means whether you’re watching an intense action movie, a lush nature documentary, or a fast-paced football match, you’ll see every detail in stunning clarity and realism. Real QLED means 100% Colour Volume, powered by Quantum Dot, delivering billions of shades for unmatched picture depth. Combined with Neo QLED’s ultra-precise Mini LED backlighting and the Neo Quantum Processor, your TV becomes a true visual powerhouse, adapting dynamically to your content and surroundings.

Experience the Real QLED Difference

Samsung’s QLED and Neo QLED TVs, built on true Quantum Dot technology, are the gold standard in home entertainment. For families with diverse viewing habits, these TVs offer not just flexibility – but an uncompromising, vibrant experience that only Real QLED powered by Real Quantum Dots can provide.

Enjoy safe cadmium-free quantum dot Samsung TVs with your family

Samsung’s long-standing commitment to its principle of “No Compromise on Safety” came to the forefront in 2014 when the company successfully developed the world’s first no-cadmium quantum dot material. Since then, the company has been leading quantum dot technology through continuous technological advancements and sustainable efforts.

Built for Every Lifestyle

From gaming marathons to family movie nights, Samsung’s QLED and Neo QLED TVs shine in any scenario. Thanks to their superior brightness, deep blacks, and ultra-sharp contrast, these TVs ensure that everyone in the family has a perfect view, no matter the room’s lighting or their seating position. Gamers will love the low-latency response and motion handling, while movie lovers will be drawn into cinematic visuals with lifelike colours. And sports fans? They’ll appreciate the clarity and smoothness of every goal, ace, dunk, or lap.

Multi-View and Multi-Persona: Tailored for Real Life

Samsung’s TVs aren’t just visually stunning – they’re also smart and adaptable. The Multi-View feature, for example, allows multiple content sources to be displayed at once, so one person can follow a live match while another watches YouTube or scrolls through social media – all on the same screen. It’s versatility made simple, and another example of how Samsung is designing for real families with real needs.

Real Innovation Meets AI Intelligence

The Quantum Dot experience is taken even further with Samsung’s Neo Quantum Processor. This AI-powered engine uses deep learning to optimise both picture and sound in real-time, making the most of the Quantum Dot technology’s full potential. The result? Crystal-clear scenes, perfectly tuned audio, and smooth transitions – tailored automatically to your content and environment.

From a sun-lit daytime cartoon marathon to a late-night thriller binge, Samsung’s AI enhancements ensure that Quantum Dot brilliance always looks its best.

Sustainability Without Compromise

Samsung’s Real QLED technology doesn’t just perform – it also respects the planet. With energy-efficient design, eco-friendly materials, and certifications like Product Carbon Footprint Reduction, No-Cadmium SGS, and EyeCare Circadian Certification, Samsung is committed to sustainability while delivering industry-leading performance.

1. Colour Volume

What it is: A standard for evaluating a TV’s ability to produce accurate colors at all luminance levels. The higher the color volume, the better the TV will be at expressing vivid, accurate colors.

Why it matters: Manufacturers in the fiercely competitive TV industry are constantly exploring ways to deliver standout picture quality. The color volume measurement emerged as a way to evaluate a UHD (or 4K) TV’s ability to produce immersive viewing experiences, focusing on how the TV performs under various lighting conditions. Color volume matters because if a depicted image exceeds a TV’s peak luminance, it may appear washed out or faded, and the quality of the viewing experience suffers.

How Samsung’s innovating with it: Samsung’s QLED TVs, which feature a peak brightness of 1,500 to 2,000 nits, are the first displays to reaches 100 percent color volume. This means that in typical viewing environments, the TVs produce brighter and deeper colors that allow content to be displayed in the manner that producers intended. In addition, QLED TV’s screen-coating technology reduces reflection by 98.5 percent, providing a more comfortable viewing experience even under strong sunlight or lighting.

2. HDR

What it is: HDR, or “high dynamic range” technology adds more color, brightness and contrast to content displayed on standard HD or UHD TVs.

Why it matters: HDR was introduced to provide whiter whites, blacker blacks, and colors that are more detailed and true-to-life. The difference between HDR and the preceding SDR (standard dynamic range) standard is night and day, as HDR allows details that might be lost in shadows or glare when depicted on an SDR TV to truly stand out.

How Samsung’s innovating with it: QLED TVs come with support for the new open standard for HDR video, HDR10+. HDR10+ adds more dynamic range (the ratio of light and dark) to images to deliver greater contrast and more vibrant colors, and allows images to be enhanced on a scene-by-scene basis. The results are lifelike visuals that portray content precisely as the producer intended.

3. Refresh Rate

What it is: A TV’s refresh rate, expressed in hertz (Hz), is the number of times that an image on the screen is refreshed per second. The higher the hertz, the smoother the picture.

Why it matters: The standard refresh rate for TVs today is 60Hz, or 60 times per second, with 120Hz and 144Hz representing the higher end of the spectrum. TVs with high refresh rates generally provide more seamless visuals with minimal motion blur, creating more immersive viewing experiences. If you’re a gamer, or you watch a lot of fast-paced action films, a TV with a high refresh rate may be just what you need to take your experience to the next level.

How Samsung’s innovating with it: In addition to boasting a wide range of game-optimizing features including a short input lag (20-millisecond), three types of QLED TVs with the Q7, Q8 and Q9 models feature a 120Hz refresh rate that ensures seamless and fluid in-game visuals. 

4. HDMI and Connections

What HDMI is: HDMI, short for “high definition multimedia interface”, is an industry-standard, all-digital interface that transmits visual and audio data between devices such as TVs, streaming media and Blu-ray players, gaming consoles, and more.

Why it matters: Higher-quality HDMI cables generally support higher data transfer speeds (measured in gigabytes per second), providing more bandwidth to enjoy 4K UHD and HDR content. The manner in which a TV handles its HDMI and other connections can directly influence its setup, and the ease with which the device integrates into a living environment.

How Samsung’s innovating with it: All QLED TVs are optimized to deliver 4K UHD content thanks to their support for HDMI 2.0. HDMI 2.0 makes it possible to increase frame rates and maximum bandwidth (to 18Gbps), and deliver high-resolution visuals, allowing for the transmission of 4K video at 60Hz with 32 audio channels (up from eight).

In addition to HDMI 2.0, QLED TVs feature a practically invisible optical cable that seamlessly connects to external devices via the HDMI, USB 3.0 and coaxial port-housing One Connect box. The result is a TV setup that’s free of messy wires and truly designed for living.

5. Smart TV

What it is: A “smart” TV is capable of connecting to the internet to allow users to stream video content, browse the web, and run compatible apps.

Why it matters: Streaming shows and movies through over-the-top (OTT) services like Netflix has quickly become the new normal, with more and more people enjoying a wide range of dynamic entertainment via convenient apps. Smart TVs typically incorporate support for these services, offering users more freedom to enjoy their favorite content.

How Samsung’s innovating with it: Samsung has equipped its QLED TVs with a range of smart apps, services and features that make it easy to enjoy high-quality UHD and HDR content. Particularly handy features include the TV PLUS app, which neatly organizes on-demand content in an interface that mirrors the channel menus of traditional cable or TV providers, and the One Remote, which allows you to manage your smart TV and other connected devices via a single, intuitive control.

6. Durability

What you should expect: No TV will last forever, but these days you should typically expect anywhere from 7 to 10 years of reliable service from your new TV. The expected lifespan for a premium TV may be even longer.

What Samsung’s TVs deliver: There are many factors that can ultimately prove detrimental to a TV’s longevity, and burn-in may be chief among them. Burn-in is a form of permanent damage that’s caused by leaving a static image on a screen for a long period of time. While image retention refers to any image that stays on a screen temporarily, burn-in lasts permanently, seriously affecting the lifespan of a television.

Samsung’s QLED TVs are certified to be burn-in-free, thanks to their utilization of inorganic quantum dots. In fact, each is backed by a 10-year warranty against burn-in* – a quality guarantee that recently expanded to global markets, and demonstrates Samsung’s commitment to delivering premium performance with its premium TVs.

*Details of the burn-in guarantee for QLED TVs vary by country.

Mechanical Television

No one can say for sure who invented the television. It was the result of the unrelenting efforts of several people spanning several decades across different continents. It is generally agreed though that the first television images were produced in the 1920s and some of the first television sets were produced in the 30s. They were hugely limited in both picture quality and in screen size, with screens no bigger than 3 cm-wide offering blurry images with reddish-orange hues. With the appearance of Ultra HD TV far off in the future, they quickly lost any popularity they’d garnered.

Electronic Television

It was with the appearance of electronic television that TV really began to show its potential as the future mainstay of the living room. Using cathode ray tubes to display the images, the world’s first successful demonstration of the electronic television happened in 1927 by a 21-year-old Philo Taylor Farnsworth. And the first image transmitted was a simple line. When you consider the incredibly realistic images we see on Samsung’s Quantum dot displays today, the progress made over the years is undeniably impressive.

First TV Show

The TV we know today wouldn’t really exist without all those TV shows that we spend so much time watching and that continue to dominate water cooler conversations to this day. It was in 1928 that the first ever televised drama was aired on TV. And it was a pretty intense one at that. Featuring a Russian spy and a British diplomat, “The Queen’s Messenger” involved guns, daggers, poison, and blood. Clearly, this was before the days of Ultra slim TV, Ultra HD TV, Quantum dot displays, let alone regular colour TV — the TV screens at the time were so small that you couldn’t really see more than a hand or face at the same time.

First Live Sporting Event

In 1936, Berlin hosted the Summer Olympics. This was to be the first ever sports event to be broadcast live on television. A total of 72 hours of live coverage was watched by athletes in the Olympic Village and by some 150,000 people in special viewing rooms called Public Television Offices in Berlin and Potsdam. The Rome 1960 Olympic Games were the first to be broadcast live across Europe, while Tokyo 1964 reached a worldwide audience for the first time.

Colour TV

Efforts to produce colour images using three monochrome images began almost as soon as black-and-white televisions were built. The world’s first colour transmission happened just a year after the electronic TV’s first successful demonstration. Carried out by Scottish inventor John Baird, he also succeeded in making the world’s first colour broadcast a decade later in 1938. Colour television broadcasting didn’t truly break ground until the mid-1950s though, it took two more decades for colour TV to fully reach people around the world. And even then, the sets carried considerable weight, literally. The slim TV as we know it today was yet to arrive.

First Man on the Moon

While colour TV was making its way across the globe, history was being made out in space. On July 20, 1969, Apollo 11 landed on the moon. The event was broadcast live to a worldwide audience. And as one fifth of mankind watched breathlessly on Earth, Neil Armstrong left the first human footprint on the lunar surface and declared “That’s one small step for man, one giant leap for mankind.”

First Samsung TV

In 1970, Samsung Electronics was established selling exclusively home appliances. It was during that same year with just 45 employees that Samsung developed its first television — a 12-inch black and white model called the P-3202. And it wasn’t long before it took the position of an unfailing market leader in the world of TV. By 1976, Samsung sold over one million units in Korea alone. In just two years’ time, it hit the 4 million mark, making it the producer of the highest number of black and white TVs in the world. By 1989, Samsung produced its 20 millionth colour TV.

Digital TV

The biggest step in television’s technological evolution since colour TV came with digital television. There was no comparing picture quality. Digital TV was simply better. And with MPEG-2 chosen as the worldwide standard, the stage was set and Samsung was ready. Beginning with the mass production of the world’s first digital TV in 1998, Samsung went on to launch the iconic Bordeaux in 2006. Following the slim LED TV in 2009, 2010 was the year of the Smart TV. TV finally had both beauty and brains. In 2013, Samsung created waves, gigantic ones with the curved TV.

Samsung SUHD TV

And that’s how we arrived at today’s age of the ultra slim, Ultra HD TV, among them the Samsung SUHD TV capable of HDR (High Dynamic Range). Relying on Quantum dot technology, the SUHD TV produces up to 64 times more colour variations than conventional 8-bit panel TVs – that’s about 1 billion colour shades. And with Quantum dot displays you also get HDR (up to HDR 1000 in fact) which brings out the nuanced colours in lighter areas and the subtle details in the shadows. It’s essentially the world in all its glorious colour and detail right there in your home.

From the Beetles to the fall of the Berlin Wall, from the September 11 attacks to watching the world’s fastest man break his own world record, television has been invaluable in delivering some of the most unforgettable, intense moments to people across the world. And with relentless advances made in television technology, we now have television sets like the SUHD TV that offer picture quality that’s so magnificently realistic, one can only imagine how amazing it would’ve been to watch Neil Armstrong’s first lunar step in Ultra HD. Then again, we have the entire universe in front of us. Who knows, the next big moment could be the first step taken on Mars.

Samsung Electronics Co., Ltd. has announced the launch of its new Super Ultra High Definition (SUHD) TV line-up, which combines the latest in cutting edge innovation and stunning aesthetics, in order to deliver a television that is not just a consumer electronics device, but an integral part of a home’s interior design.

The latest range of Samsung TVs has been released hot on the heels of the company’s triumph as global TV market leader for the 10th consecutive year, while also being in its tenth year of dominating the local South African TV market, according to one of the world’s largest market research organisations, GfK.

The new Samsung SUHD television series comes equipped with second generation Quantum dot technology, which is renowned for its durability and extraordinary, lasting picture quality. This generation offers increased efficiency of the Quantum dot materials and an improved colour mapping algorithm. This enables the new SUHD TV to express brighter pictures and purer colours.

Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa, explains that the material used for this cutting-edge display can reproduce the purest and most accurate colours as individual nanoparticles. “These are smaller than one ten-thousandth the diameter of a human hair and deliver the cleanest and most vivid colours yet.”

“Samsung has applied the ‘HDR 1000’ technology to this device, which can present content with extremely high picture quality, as it expresses HDR with a peak brightness of 1000 nit – the standard for premium material produced in Hollywood,” says Thackrah.

“This allows viewers to enjoy visuals in great detail, whether the image is dark or bright. In addition, it can recreate brighter hues at a lower energy consumption than the first generation SUHD TVs.”

Thackrah adds that Samsung understands that while the demand for the latest generation of technology continues unabated, today’s TV is more than just an electronic device. Consumers today view TVs as pieces of furniture that contribute to a home’s interior décor.

“What consumers want is art in the living room – a beautiful TV that fits seamlessly with their living space and furniture. Samsung’s SUHD TV aims to deliver innovative, boundless aesthetic appeal with its 360-degree design, which ensures your television looks good from all angles and any position it is placed within the home. This design approach is not limited to just our premium models, but includes our entry-level TVs as well.”

Furthermore, the enhanced Samsung Smart TV platform allows users to enjoy a sophisticated Smart Hub powered by Tizen, which provides an effortless viewing and navigation experience as it transcends the boundaries between various TV user environments. The Smart Hub will auto detect all connected devices, such as decoders, gaming consoles or home theatre and audio accessories. These additions are managed through a centralised visual dashboard on the first screen, which requires the use of only one TV remote to control multiple connected devices, elimination the need for multiple remote controls in the living room.

“Samsung’s SUHD TV is a beautiful piece of equipment that takes a quantum leap forward in TV display technology. It will provide you with a viewing experience like you’ve never seen before,” Thackrah concludes.

– Source: http://www.gfk.com/en-be/about-gfk/about-gfk/