The Evolution Of Fold: How Samsung Transformed The Way We View Smartphones

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JOHANNESBURG, South Africa – 12 October 2021 – In August this year Samsung released the revolutionary Galaxy Fold3 5G and Galaxy Flip3 5G foldable smartphones, two category defining devices that crown an evolutionary smartphone journey. The Galaxy Z Fold3 5G delivers completely new ways of working, connecting and creating, while the Galaxy Z Flip3 5G gives you new ways to express yourself, capture unique moments and socialize. Samsung has undoubtedly shown that foldables answer the call for the versatile mobile technology we need as we navigate a new road ahead.


In 2019, Samsung introduced its first foldable smartphone, the Galaxy Fold and the world stood still. It instantly made headlines across the world. In 2020, the company released two further category-defining devices designed to defy the barriers of smartphone design, including the Galaxy Z Fold2, a device that provided users with even more versatile mobile experiences that its predecessor. At the same time Samsung also launched the gravity-defying Galaxy Flip. Since then, foldable form factors have been redefining what you can expect out of smartphones, inspiring us to communicate in entirely new ways. You can see this in the approach to each of the latest devices, that have undoubtedly captured the imagination of the world once more.


While both Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are foldable phones, the direction Samsung took with their designs differs. Both devices exhibit an even more refined style, armed with more durable, stronger materials. Whereas Galaxy Z Fold3 5G features a screen as wide as two smartphones when unfolded, Galaxy Z Flip3 5G is as compact as half the size of a smartphone when folded. Differences aside, both feature unique form factors that come together under the umbrella concept of the Galaxy Z series. Elements that could interfere with the user’s field of view have been smartly arranged to allow for visual symmetry and balance in both devices, and the refined designs of both Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are singular yet leave the same powerful impression that characterises the Galaxy Z’s unique identity.


With the previous iterations of these devices users began to see that you can do more with foldables. Galaxy Z Fold2 users loved their phone’s tablet-sized screen and used their Galaxy Z Fold2 to join video calls hands-free, read e-books and game on its 7.6-inch screen, work more productively with emails and documents. Galaxy Z Flip users said they loved their phone’s sleek, fashionable design and having a full-sized smartphone that folds to fit in the palm of their hand. The iconic design and compact form factor were the top reasons why they chose Galaxy Z Flip, including its unique Flex mode to capture photos and videos in new ways.


Samsung took all the feedback on on-board to create the incredible third iteration of its category-defining invention. When closed, you have a 6.2” screen to use on the go and when opened it reveals a stunning 7.6” screen experience. Additionally, Samsung’s Under display camera technology on the Galaxy Z Fold3 5G lets you fully immerse yourself into your favourite games and movies with no distractions on the Main Screen. But that’s not all. For the first time ever on a foldable smartphone, you have the capability to write down your idea or draw sketches with the S Pen1, with users having the option to use a S Pen Foldable Edition or S Pen Pro. Galaxy Z Fold3 5G provides everything you need to stay productive and let your creativity run wild. The ideal balance between style, function and fun, Galaxy Z Flip3 5G has been designed to provide everyone with more ways to express themselves with bold colour options, a sleek, compact rectangular design that fits effortlessly in your pocket, and trendy new accessories. With a larger cover screen to let you do more without needing to open the device, studio-quality camera features and a sleek, compact design, Galaxy Z Flip3 5G is more than a folding phone, its designed for trendsetters.


And now, whether you flip or fold, both new Galaxy Z devices also offer Samsung’s most durable, connected, and expansive foldable experiences ever. Building on a legacy of impeccable craftsmanship, they are equipped with water-resistance2, Corning® Gorilla® Glass Victus™, Armor Aluminium, an optimised panel layer, and an improved protective film. The evolution of these devices is truly pioneering in every way.


Click here for more information about the Galaxy Z Fold3 and the Galaxy Z Flip3.

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