Two Pioneering Samsung Stores Open in Johannesburg

Set to enthral customers, Samsung is transforming the retail experience of the future, for today

JOHANNESBURG, South Africa – 3 December 2021 – Samsung has announced that two visionary Samsung Stores have now opened in Johannesburg – in Sandton City and Fourways Crossing. With the evolving needs of customer in mind, Samsung is reimagining retail’s next chapter of digital, physical, and immersive shopping experiences. Both stores are outfitted with cutting edge design and the classic Samsung aesthetic, embodying the company’s commitment to innovation and technological advancement.

Two Stores, One Breath-taking Customer Journey

Samsung Sandton City was created in partnership with retail pioneers Margaret and Allan Hirsch. Originally opened in 2013 at Sandton City, the space has now been transformed to take its premium level of customer experience to new heights. With a pioneering focus on blending the digital and physical realms, it’s an enthralling sensory journey to customer satisfaction.

Samsung Fourways Crossing unveiled an astonishing 26-meter-long TV wall – a must-see installation with its launch. The store, which originally opened in 2000, has now been expanded with Samsung’s partners to create a unique digital and full Samsung experience. It’s destined to engage and fully immerse customers purchasing the latest must-have technology, from South Africa’s favourite technology brand¹.

Set to capture the imagination of Samsung customers, the stores offer revolutionary experiences and touchpoints, to explore the Samsung Galaxy and make informed buying choices. Both the Sandton City and Fourways Crossing stores are ready to welcome customers to these re-imagined stores, offering a centralised shopping space, where customers can truly experience the Samsung Visual Display and Galaxy.

“At Samsung, we believe in meaningful innovations that makes life easier, and are thankful that our partners continue to support and grow the Samsung Brand. Within the re-designed Fourways Crossing and Sandton City stores we have introduced innovative technology in multiple areas to ensure that our customers experience an unsurpassed level of comfort, convenience and value, “said Mike Van Lier, Head of Consumer Electronics at Samsung South Africa.

Check out the amazing images of the two Samsung Store openings

From the moment you enter these trailblazing stores you will be enthralled by technology designed to bring new experiences to life. Customers can get a hands-on experience with Samsung’s latest pioneering devices, such as the new Galaxy Z Fold3 5G and Galaxy Z Flip3 5G foldable devices. You can also take advantage of the amazing Trade Up/Trade In deals and in-store customer service for mobile repairs².

It’s about providing convenience to those who want to purchase Samsung products through a reliable medium, in a setting that makes decision-making a rewarding journey. Here, you can get a hands-on demonstration of multiple Samsung products across various leading innovations including the new Neo QLED TV’s, Q Series Sound devices and popular smartphones such as the Galaxy A series, the Galaxy S series and the Galaxy Note series. Additionally, you can shop for accessories along with smartphone devices such as the Galaxy Watch4, Galaxy Buds2, Battery Packs, Galaxy SmartTag and SmartTag+, Adapters and much more. This is in-store shopping on an unprecedented scale.

¹The Sunday Times Generation Next Survey 2021 – Samsung was recognised as the Coolest Cell Phone Brand and Coolest Technology Brand in the country. Brand Africa 100® list – Samsung was acknowledged as number one in the electronics/computer category and third Most Admired Brand in Africa, across all categories.

²Terms and conditions apply