[Video] Samsung Outlines AI Vision at The First Look 2026 Press Conference

On January 04 – two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted in Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.

Under the theme: “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratising AI by integrating the technology across its product line-up and services.

Watch how Samsung is embedding AI into everyday life.

*This article contains products and features currently in development. The plans, product claims, timelines, and specifications described are subject to change without notice. Their future availability is not guaranteed.

*Availability may vary per region, country or carrier.