Welcome To The World of BESPOKE: Samsung Launches Visionary Customisable Refrigerator

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JOHANNESBURG, South Africa – 20 August 2021 – The way South Africans choose and even use a refrigerator has now undergone a breath-taking and bold transition. The world of BESPOKE opens up new possibilities, as you can now select the Samsung BESPOKE refrigerator that best matches your preferences, and even transform the design, as your life and needs change over time. In August, you can elevate your space, your way, with BESPOKE, which has a customisable design, so you can choose your favourite finish, colour or material based on your individual design tastes.


Samsung has announced that the awe-inspiring new line-up will be launched with the BESPOKE 4-Door Flex. Those who are the first to embrace this premium technology will also receive a R10 000 Samsung e-store voucher or a R10 000 store voucher if bought at participating retailers1. Just make sure you buy your Bespoke Refrigerator between 6 and 20 August 2021 to get this amazing launch offer2.


What sets the BESPOKE fridge apart from every other appliance you’ve ever had

Now, instead of choosing from countless generic refrigerators, you can express the characteristics of your lifestyle and be invigorated by the appeal of a taste-driven life. The BESPOKE refrigerator breathes life into the unique preferences and sentimentalities of each person’s day-to-day activities in the kitchen. Personal tastes are now at the centre-point where practicality and convenience used to be. This is why Samsung ingeniously instilled two ideas into the refrigerator design; ‘Customisation’ that adheres to any disposition and ‘Combination’ that lets you add or take out based on your needs. The result is the Samsung BESPOKE refrigerator.


The range comes in a choice of changeable colour panels and configurations. Now, the refrigerator is no longer limited to white and grey colours. You can choose the colour that matches the tone of your kitchen as if choosing paint from a colour palette and create harmony within space with materials like sturdy metal and smooth glass. The BESPOKE 4-Door Flex includes 10 colour selections as well as Glam Glass, which gives a feeling of brightness that lights up space and Satin Glass, which gives a sense of comfort with soft and delicate glass.


Ultimately, it is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. From its variable panels to its flexible storage and dispenser options, the BESPOKE 4-Door Flex, which will be ready for purchase now, has been designed to fit your lifestyle, just as every BESPOKE item will be.


When you choose a BESPOKE refrigerator you’ll experience the intersection of form and function with innovation such as:


FlexZone™ Technology

The BESPOKE refrigerator offers more customised food management options. For example, it features a FlexZone that allows you to switch between 5 different temperature modes as you require.


Beverage Centre

You can now enjoy and quick and easy access to refreshingly cold and flavoured water. The fridge’s Autofill Water Pitcher is automatically filled with purified water when you place it inside the fridge. Its 1.4 L capacity means you always have plenty of filtered and chilled or flavoured water that’s ready to be served.


Digital Inverter for surge protection

With load shedding a reality in South Africa, when the electricity is switched on again, voltage spikes can damage fridges. Samsung’s Digital inverter motor can protect your BESPOKE against such occurrences with Volt control, and it comes with a 10-year warranty.


For more information on how to purchase the extraordinary Samsung BESPOKE 4-Door Flex and how to redeem your R10 000 voucher, click here



1Voucher available to first 20 customers. Signature Service includes free delivery and installation. Terms

and conditions apply.

2The participant will have from 06 August 2021 (00h00) to 20 November 2021 (23h59) to redeem the Offer via the retailer they bought from, or from the Samsung e-store (“Redemption Period”).  



Products > Home Appliances

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