Shawn Kwon has been appointed Vice President, Integrated B2B, overseeing the organisation’s holistic B2B strategy. With over 14 years of leadership experience at Samsung Electronics, Shawn has led strategic sales and marketing initiatives across global markets – most recently overseeing Direct-to-Consumer and online business operations for Samsung Electronics South East Asia and Oceania. His previous roles as Senior Director across business innovation, supply chain and corporate strategy, combined with earlier consulting experience at SAP, PWC, IBM and i2 across the US and APAC, bring a wealth of strategic insight and operational expertise. Shawn’s appointment reinforces Samsung’s commitment to expanding its integrated B2B offering and delivering transformative technology solutions across Australian businesses.

Supporting Shawn’s leadership are three key appointments:

• Shane Cook has been appointed Head of B2B Display and Branded Memory. With more than 25 years’ experience in B2B sales, strategy and management across ANZ and APAC markets, Shane will focus on strengthening Samsung’s commercial display and memory offerings, delivering tailored solutions for business customers.

• Helen Chady has been appointed Head of Product – Display and Branded Memory. In her role, Helen will be responsible for leading the division’s Channel and Go-To-Market strategy. Helen brings extensive experience leading category, insights and e-commerce strategies with her experience spanning a range of industries, including previous roles with Samsung Electronics UK.

• Atesh Mani has been appointed Head of Product – Air Solutions. Mani brings extensive industry experience, having previously held senior roles at Mitsubishi Electric, where he led product management, market analysis, and Go-To-Market strategies for a range of innovations.

These appointments are further supported by Mike Lilly, Head of Air Conditioning, and Mark Malcaus, Head of Integrated Sales – B2B, ensuring strong leadership across all areas of Samsung’s B2B operations.

Looking ahead to 2026, Samsung’s B2B strategy will centre on leveraging the power of its One Samsung offering – harnessing the full breadth of its product portfolio to deliver integrated technology solutions for businesses. The strategy expands beyond Samsung’s core Rugged Devices, Pro Display, Monitors and Air Conditioning offerings to incorporate AV solutions and Home Appliances, bringing the innovation Australians know in their homes into professional and commercial environments. With a renewed focus on key industry verticals, supported by dedicated sales teams, Samsung will ensure every business can unlock the full potential of its integrated B2B offering.

“I’m thrilled to join Samsung and lead the Integrated B2B team at such a pivotal time. Integrated B2B represents a new and exciting growth channel for Samsung, and an opportunity to deliver even greater benefits for our customers. With a refreshed structure and an experienced leadership team, we’re well positioned to expand across verticals, deepen partnerships, and deliver the best of Samsung innovation to Australian businesses,” said Shawn Kwon, Vice President, Integrated B2B, Samsung Electronics Australia.

To further support this ambition, Samsung has bolstered its showroom capabilities, expanding its B2B showrooms to showcase solutions tailored to key verticals such as education, retail, display technologies, rugged devices, and a wider Samsung ecosystem room featuring its range of products. This enhanced showroom experience will enable customers to see firsthand the power of Samsung’s integrated ecosystem, demonstrating how multiple product categories work together seamlessly to deliver innovative and scalable business solutions. The expanded showroom will be a strategic priority, providing a tangible environment to inspire and engage partners and customers alike.

Samsung Electronics Australia has announced the latest addition to its air purification range—the

The Versatile Plus Air Purifier AX46 uses 3 Way Air Flow to complete the purification process quickly, and can automatically optimise your air quality through preset filters in Auto Mode. 

It’s built-in Wi-Fi and connectivity application, SmartThings[1], allows users to control and monitor the air pollution levels in their homes from anywhere at any time, adjusting power and fan speed across three levels to suit the needs of the space. 

With the Australian summer coming to an end, Michael Lilly, Head of Product – Air Solutions, Samsung Electronics Australia, says air purification is a critical consideration for any household to help withstand the seasonal changes ahead.  

“The new Versatile Plus Air Purifier AX46 offers Australian consumers a quick and easy way to give every space – from their open plan living rooms, to cosy home offices, right up to corporate spaces – more breathable air, free of pet allergens, common allergens, and potentially harmful odours through seasonal transitions.” 

“Designed to strike the ideal balance between premium aesthetics and powerful features that help eliminate dust and deodorise spaces, the AX46 provides consumers more options to suit their lifestyles.”  

A new addition to Samsung’s range of award-winning Air Purifiers

Awarded with the National Asthma Council’s Sensitive Choice Accreditation badge, the Versatile Plus Air Purifier AX46 is ideal for supporting Australians affected by asthma or allergies, as determined by an independent expert panel. Its anti-bacterial dust-collecting filter contains zinc oxide, which has excellent bacteriostatic properties to help reduce the growth of certain bacteria in a space by up to 99.9%[2].

HEPA filtration keeping your space clean and clear of 99.97% bacteria, dust and pet dander

Offering a HEPA filtration system and designed to work in whisper quiet conditions, the Versatile Plus Air Purifier AX46 gives consumers the convenience of eliminating up to 99.97% of 0.3㎛[3] ultra-fine dust and certain harmful gasses[4] at the touch of a button. This powerful filtration is particularly helpful for those living with furry family members, providing a solution to help keep their home free of pet-related allergens and odours by using an Anti-Bacterial Dust Collecting Filter with Zinc Oxide to clear harmful bacteria[3]. 

The Versatile Plus Air Purifier AX46 helps to improve the air quality in homes and corporate settings

The Versatile Plus Air Purifier AX46 covers up to 60m[2], making it an excellent fit for large spaces like open plan homes or office floors. In addition, it is fitted with neatly hidden moving wheels, allowing consumers to simply push or pull the AX46 to any space that needs more intensive purifying. The sleek and stylish silver tones make blending the Versatile Plus Air Purifier AX46 into any space simple. Its clever design also makes cleaning and maintaining the filters a pain-free process. 

Key features of the Versatile Plus Air Purifier AX46 include:  

• Removes up to 99.97% of ultra-fine dust[2] – using a washable Pre-Filter, the AX46 extracts larger dust particles and activates its Carbon Deodorisation filter to remove harmful gases. 
• Includes built-in Wi-Fi with SmartThings[1] – to remotely take care of your air from any place. This feature enables users to set a timer, turn the device on and off, and automatically begin purifying when the air quality worsens.  
• Whisper quiet sleep mode – enables a softer, quieter air flow to help users to enjoy a good night’s sleep. With the settings and lighting on the display reduced, there is little to no chance of being disturbed while air is being thoroughly purified.  
• Fast purification with 3 Way Air Flow[5]
• Clean air delivery rate up to 467m3 p/hr[4]  – to ensure your space is constantly being restored with the fresh air and comfortable air quality. 

Pricing and availability

Samsung’s Versatile Plus Air Purifier AX46 has an RRP of $699 and is available now in stores and online via Harvey Norman, Bing Lee, The Good Guys, and the Samsung Online Store. 

Samsung’s Air Purifier range has been created to equip Australian consumers with the most optimal functionality and experience for open homes, commercial and corporate spaces. To find out more, visit samsung.com/au/air-purifier.  

[1]Compatible with Android 11 or later and Samsung Galaxy devices with One UI 3.1 and above or iOS 12.0 or later / iPhone 6 or later / iPad mini or later. Each device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Available technology, functions, and features are subject to change without notice. Device and screen images simulated for illustrative purposes.

[2] Tested on the zinc oxide dust collecting filter media for Staphylococcus aureus (ATCC 6538) and Klebsiella pneumoniae (ATCC 4352) and it reduced bacteria up to 99.9% in the FITI Testing & Research Institute of Korea.

[3] Tested by the Korea Conformity Laboratories. The electret filter media has over 99.97% dust collection efficiency, based on a particle size of 0.3㎛.

[4] Tested by the Korea Conformity Laboratories on the AX5500 for formaldehyde, ammonia, acetaldehyde, acetic acid and toluene gases.

[5] Based on internal test results. Tested on the AX060B510RPD compared with the Samsung conventional model AX40K3020UWD. Performance may vary depending on the actual usage environment. – to purify a wide area quickly and easily drawing air from the front, so it works just as effectively if it is against a wall.  

Samsung Australia, with the support of Dr Preeya Alexander, is encouraging Australians to take control of their health and wellbeing in their homes, at school, and in their workplaces, by understanding the wellness benefits of air purifiers. Air purifiers that have been approved by the National Asthma Council Australia’s Sensitive Choice program may benefit Australians affected by allergies and asthma[1]; so greater awareness may be all that is standing between many Australians and an improved quality of life.

According to Samsung research, 93% of Australians believe that air purifiers are useful on some level[2], yet the majority have little to no knowledge of what benefits air purifiers provide. Monthly search engine queries highlight the knowledge gap with common searches including: “What do Air purifiers do?”, “Do air purifiers work?” and, “How do air purifiers work?”[3]

Supporting Australians’ appetite for answers on the benefits of air purifiers is the appeal of reducing harmful toxins from their homes. One in three Australians find help to fight against allergies by reducing pollen, dander, and superfine particles appealing while pet owners would like help keeping pet hair and pet smells out of the house[4]. Other motivations for Australians include keeping their home free of seasonal bushfire smoke and protecting babies and children from common viruses and bacteria while reducing unpleasant baby odours[5].

According to General Practitioner, and Family wellness expert, Dr Preeya Alexander (@thewholesomedoctor), the COVID-19 pandemic has spurred many Australians to consider what they can take control of to live healthier, happier lives. Almost two thirds of Australians agree that COVID-19 has made them think more about the air they breathe, however only 1 in 5 can think of anything inside their home that is contributing to poor air quality[6]. While many Australians are taking steps to improve the air quality in their homes, they are turning to fans, odourising sprays, candles/incense and air fresheners which are not adequate when it comes to maintaining clean air.

“A big factor in our health is the air we breathe, however with air-borne pollutants being so small, it’s easy for Australians to forget they’re there and they can attribute sickness to something else, or simply concede that a chronic respiratory ailment is a burden to bear for life,” says Dr Preeya. “In offering advice on how to manage allergies and asthma, I urge patients to look at the environments they usually live or work in, and see if triggers such as mould or dust are present. Thinking about their regular exposure to pets, smoke, chemicals, heater/air con, nearby construction or even access to decent ventilation are also great places to start when thinking about what is causing asthma or allergies to flare.”

Dr Preeya continues: “With 1 in 10 Aussie[7] kids affected by asthma, decreasing the level of potential triggers in the air, such as dust, paint fumes, and bushfire smoke at home and in schools should be a top priority. Air purifiers[8] can quickly and easily reduce the impact of these pollutants which can lead to better health outcomes.”

Exploring Samsung’s range of award-winning Air Purifiers

Samsung’s line-up of air purifiers offer solutions that help purify air in spaces ranging from 41㎡ all the way to 90㎡. With easy-to-use features and great aesthetics, this award-winning line-up includes models AX90T, AX60, AX32, AX53 and AX70.

Each model in the range features a HEPA filtration system that removes up to 99.97 percent of 0.3㎛ ultra-fine dust[9], operates in virtual silence, and gives Australians the convenience to monitor and control air quality both manually or remotely via Wi-Fi control and the SmartThings mobile app[10]. Each of Samsung’s Air Purifiers are also approved by the National Asthma Council Australia’s Sensitive Choice program meaning they have been reviewed and approved by an independent expert panel who has determined a potential benefit to someone with asthma and allergies.

Form with function for the home: Samsung BESPOKE Cube^TM

Samsung’s BESPOKE Cube^TM Air Purifiers offer a unique design that blends in almost seamlessly and stylishly in any home without compromising on its air purification capabilities. Winner of the Australian Good Design Award Gold Accolade 2022, the BESPOKE Cube^TM AX53 has a compact design to take up less space but still offer 53㎡ of coverage, while the BESPOKE Cube^TM AX70 offers 70㎡ of coverage and features concealed wheels that conveniently makes it portable between spaces in the home. Key innovations include WindFree mode which helps to purify an indoor space with less noise[11] and almost no direct draft.

The Cube features a powerful HEPA filtration system, with a pet filter to help capture fine and large dust particles and even soft pet hair. An activated carbon-based pet deodorisation filter also helps reduce unpleasant odours[12].

The Samsung Ultimate AX90T

Safe and secure at schools and work: Samsung’s Essential, Versatile, and Ultimate purifiers

Samsung’s Essential Air Purifier AX32 is an even more compact unit that takes up minimal space with the purpose of being placed virtually anywhere – from a baby’s nursery to a workspace cubical. The AX32 offers powerful air purification for rooms up to 41m² along with Wi-Fi and SmartThings connectivity¹⁰, giving Australians more options when it comes to choosing the right air purifier for their space.

Awarded CHOICE’s Recommended Air Purifier in 2021 and 2022[13], the Samsung Versatile AX60T is ideal for living spaces including the kitchen, dining rooms, and master bedrooms. With a coverage reach of 60㎡, the AX60’s concealed wheels and smart features make it easy to move into various spaces and adjust settings for optimised functionality.

For open-plan homes, larger classrooms and corporate spaces, the Samsung Ultimate AX90T is ideal with a coverage reach of 90㎡. Awarded CHOICE’s Best Overall Performer Air Purifier[14] for a second year in a row, the Samsung AX90T was also the air purifier of choice for the Department of Education and Training Victoria who installed 111,000 AX90T Air Purifier units in Victorian schools to help reduce the risk of airborne transmission of COVID-19 as part of its safe return-to-school plan.

“When it comes to quality performance of air purifiers, there is little difference between commercial and domestic products – clear air is clean air,” says Dr Preeya. “Research from the University of Melbourne[15] shows that standard ventilation systems (HVAC) in schools, workplaces, and hospitals alone are quite poor at clearing rooms of aerosols such as seasonal bushfire smoke, taking an hour or more. In adding an affordable air purifier such as the Samsung AX90T to a 25m space, the HVAC and air purifier together can clear a room of harmful aerosols just 10 minutes[16]. Whether at home, at work, or at school, an air purifier can help improve your overall wellbeing by clearing the air quickly and efficiently,” says Dr Preeya.

With around 6.7 million Australians considering purchasing an air purifier in the next year[17], Dr Preeya has shared top tips on what to look out for with health outcomes in mind.

1. Ensure the air purifier has a HEPA filtration system⁹ designed to inhibit the spread of bacteria and capture allergy-causing dust, pollen and mould particles and even soft pet hair.
2. Ask whether the air purifier includes an activated, carbon-based deodorisation filter to help manage odours and harmful gases[18].
3. Check the Clean Air Delivery Rate (CADR). The higher the rate, the faster the air is purified. The target Clean Air delivery rate is four times per hour[19]. 
4. Take advantage of Wi-Fi Control and SmartThings[20] to have the ability to both remotely monitor the air quality and operate your purifier to conveniently suit your needs.
5. Look for third party accreditation and awards (CHOICE Recommendation, National Asthma Council Australia’s Sensitive Choice program, Canstar) for reassurance and credibility that you are buying a product that has been independently and rigorously tested for high quality performance and health benefits claims.

View Samsung x Dr Preeya Alexander’s Air Purification tips here on Samsung Australia’s YouTube.     

Samsung’s range of Air Purifiers are available from $399[21] from local Australian retailers and the Samsung Online Store.

For further information on Samsung’s range of Air Purifiers, visit https://www.samsung.com/au/air-purifier/

[1] Samsung Air Purifier Insights and Opportunities 2023 report (pg. 6). Samsung Air Purifiers are intended for cleaning, sanitising and deodorising air in the home. They are not medical devices and are not intended for the treatment or prevention of any disease or condition.

[2] Samsung Air Purifier Insights and Opportunities 2023 report (pg. 5)

[3] Samsung Air Purifier Insights and Opportunities 2023 report (pg. 5): “What do Air purifiers do?” (900 searches per month), “Do air purifiers work?” (800 searches per month), and, “How do air purifiers work?” (400 searches per month).

[4] Samsung Quick Insights: Air Purifiers, n=1,006 Australians aged 16-69, nationally representative on age, gender and location. Research conducted 28 September to 1 October 2021.

[5] Samsung Quick Insights: Air Purifiers, n=1,006 Australians aged 16-69, nationally representative on age, gender and location. Research conducted 28 September to 1 October 2021.

[6] Samsung Quick Insights: Air Purifiers, n=1,006 Australians aged 16-69, nationally representative on age, gender and location. Research conducted 28 September to 1 October 2021.

[7] https://www.aihw.gov.au/reports/children-youth/australias-children/contents/health/asthma-prevalence-children

[8] Samsung air purifiers are intended for cleaning, sanitising and deodorising air in the home.  They are not medical devices and are not intended for the treatment or prevention of any disease or condition.

[9] The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Antibacterial function tested on the filter media of the dust collecting filter. Tested in the National Test Institute of Korea.

[10] Each device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Available technology, functions, and features may vary by country, service provider, network environment, or product, and are subject to change without notice. Compatible devices must be purchased separately in order to access SmartThings Services.

[11] Based on internal testing, comparing WindFree^TM mode (22dB) with High Speed mode (50dB).

[12] Based on testing compliance with the deodorisation efficiency standard of the Korea Air Cleaning Association (Model tested AX53A9379WGD) and odour removal efficiency tested by Intertek (Model tested AX350A9350G/AA). Results may vary depending on the actual usage conditions.

[13] More information is available via the CHOICE website https://www.choice.com.au/

[14] More information is available via the CHOICE website https://www.choice.com.au/

[15] Report on efficacy of portable air scrubbers, by Professor J. Monty, W. Lee, M. Rounds, University of Melbourne, 2021. Further information available on request.

[16] Report on efficacy of portable air scrubbers, by Professor J. Monty, W. Lee, M. Rounds, University of Melbourne, 2021. Further information available on request.

[17] Samsung Quick Insights: Air Purifiers, n=1,006 Australians aged 16-69, nationally-representative on age, gender and location. Research conducted 28 September to 1 October 2021.

[18] Tested on the AX80K7580WFD for toluene, xylene, benzene, ethylbenzene, styrene & formaldehyde gases in the National Test Institute of Korea.

[19] Which air cleaners work best to remove aerosols that contain viruses? | Pursuit by The University of Melbourne (unimelb.edu.au)

[20] Requires compatible device and updated operating system with connection to Wi-Fi or other wireless network. Samsung Account required.

[21] In-store and other retailers’ prices may vary.

No Vacancy 2022 marks the first industry event where Samsung will showcase a cross section of Consumer Electronics solutions; from Professional Display Signage, Interactive Kiosk Displays, Bespoke AirDresser, Air Purifiers and Air Conditioners, curved Business Monitors, and more. Together, these solutions can enhance the guest entertainment experience whilst helping hospitality professional’s better cope with current resourcing challenges as well as meet heightened health and hygiene standards expected by guests.

According to Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia, Samsung’s attendance at No Vacancy reflects the company’s commitment to supporting the hospitality sector to provide safe and unforgettable travel, dining and entertainment experiences.

“Over the last two years, hospitality has had to demonstrate its adaptability and agility to contend with continually changing policies surrounding travel and live entertainment. The industry now has an opportunity to move forward with a laser focus on premium guest experiences,” Said Mr. Senior.

“Samsung’s range of innovative technologies across display, air, and appliances can help alleviate the burden of resourcing shortages and increased hygiene standards on hospitality operators while meeting the needs of travelers moving forward.”

Scott Boyes, Vice President Operations, NSW & ACT, Accor believes that it is essential to work with the best digital solutions partners to deliver premium experiences for customers post-pandemic.

“Samsung plays a key role in the way entertainment is delivered to our guests, and we are now looking to further integrate display technology throughout our hotels to make the experience for our customers even more intuitive and engaging.”

Boyes continued: “The Wall LED Display is particularly exciting because it gives us the freedom to create custom displays that fit the different settings within our hotels. A product like the AirDresser is prime to create those wow moments for guests and provide peace of mind when it comes to their health.”

Samsung is renowned among hotel and accommodation professionals for its premium Hospitality TV  and Digital Display & Signage solutions. Samsung will use No Vacancy to showcase further display solutions including Interactive Kiosks that can ease resourcing burdens by automating processes such as check-in / check-out, food & beverage ordering, and information & concierge services.

Samsung will also demonstrate how hotels and accommodation providers can provide new standards of hygiene and health via solutions such as the Bespoke AirDresser, a clothing care system that refreshes, deodorises and sanitises clothes, while removing wrinkles for travelers. Air Purifiers such as Samsung’s Ultimate Air Purifier AX90 – voted Choice’s ‘Best Performer’ 2021 and 2022[1] – will also be displayed as a device that can help minimise the spread of harmful airborne contaminates in larger spaces.[2]

“We know guests value hygiene and efficiency more than ever and we have been monitoring the market to ensure that we have access to the latest technology to deliver the highest standard possible,” said Tish Nyar, Director of Ops, TFE Hotels. “Leveraging interactive Digital Displays that enable contactless self-service has been beneficial.”

Guests at No Vacancy can get hands-on with Samsung’s range of consumer electronics and speak to Samsung’s team of experts at stand #832. Products on show include:

• Hospitality TV
• Kiosk Interactive Display
• Professional Display Signage
• The Wall LED Display
• BESPOKE AirDresser
• BESPOKE Cube Air Purifier AX53
• Essential Air Purifier AX32
• Ultimate Air Purifier AX90
• 360 Cassette Air Conditioner
• 34S65U WQHD Curved Business Monitor

For more information, please visit the Samsung Electronics Australia website.

[1] Visit Choice www.choice.com.au

[2] Tested on the AX80K7580WFD for toluene, xylene, benzene, ethylbenzene, styrene & formaldehyde gases in the National Test Institute of Korea. The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Tested in the National Test Institute of Korea.

Samsung Electronics Australia has introduced two new air purifiers, the BESPOKE Cube AX53 and BESPOKE Cube AX70, which are available now in selected Harvey Norman stores and the Samsung online store.

BESPOKE Cube Air Purifiers have been designed with ease of use and home aesthetics in mind. Offering a HEPA filtration system that removes up to 99.97 percent of 0.3㎛ ultra-fine dust[1], is virtually silent and gives consumers the convenience to monitor and control air quality while at home or remotely with WiFi control and the SmartThings mobile app[2]. With sleek, neutral colours, consumers don’t need to compromise on style to ensure the whole family is breathing cleaner air.

BESPOKE Cube Air Purifiers offer unique design with a herringbone pattern and colour palette to integrate into almost seamlessly and stylishly in any home. The contemporary design on the front panel and the neutral champagne and white colours were chosen to effortlessly blend with any interior style. The BESPOKE Cube AX53 has a compact design to take up less space but still offer 53㎡ of coverage, while the BESPOKE Cube AX70 offers 70㎡ of coverage and features concealed wheels that make it easily portable between spaces in the home. Key innovations include WindFree mode which helps to purify an indoor space with less noise[3] and almost no direct draft.

In addition to its aesthetic credentials, the BESPOKE Cube is a virtually silent air purification system that removes up to 99.97 percent of ultra-fine particles to help provide clean air in homes[4], helping people to manage seasonal allergies. The Cube features a powerful HEPA filtration system, with a double pre-filter to help capture fine and large dust particles and even soft pet hair. An activated carbon-based pet deodorisation filter also helps reduce unpleasant odours.

Jeremy Senior, Vice President, Consumer Electronics division, Samsung Electronics Australia said: “As more Australians become aware of the importance of air quality, they no longer need to choose between function and design when purchasing their new BESPOKE air purifier from Samsung.

“We are excited to extend our line-up of air purifiers in Australia with these two new models, which also expand the range of BESPOKE home appliance[5] that we have available in this country.

“BESPOKE represents more than a range of beautifully designed products that meet both aesthetic and functional needs. At Samsung, we strive to understand our customers, their passions and values and translate those into products and services that deliver meaningful value. With our BESPOKE range, we aspire to create intelligent technologies that enable endless experiences, personalised to fit every individual’s always-evolving lifestyle, preferences and needs.”

Key features of the BESPOKE Cube Air Purifiers include:

• Multi-layered Purification System including Pet Care – An additional layer of filtration designed to remove fine, soft pet hair from the air. It can automatically increase the air flow of the low setting by 20 percent so that hair is captured effectively[6]. For consumers without pets this can be used as an additional fourth layer of purification.
• WiFi Control with SmartThings – Monitor and control the air quality in your home from anywhere using the SmartThings App. With a touch, or using voice activation users can turn it on/off, check the air quality, get filter status and replacement notifications[7].
• 3D Surround Air Purification – Five-way suction is designed to powerfully draw in air from all directions (up, down, left, right and back). The three-way Smart Discharge System analyses the air quality and automatically controls the flow of purified air.
• WindFree Mode – Helps to purify your space with less noise and no direct wind. Clean air is gently and quietly dispersed across the room with still air[8] without the feeling of a cool blast.

The BESPOKE cube comes in two sizes – the smaller AX53 and slightly larger AX70 – to match any style and space requirements.

Samsung has also recently launched the Essential Air Purifier AX32, an even more compact unit that takes up minimal space, it can be placed virtually anywhere. The AX32 offers powerful air purification for rooms up to 40m² along with Wi-Fi and SmartThings connectivity, giving Australians more options when it comes to choosing the right Air Purifier for their space.

The expansion of Samsung’s air purifier range continues to establish its leadership in air purification. During 2021 and 2022, as part of the Department of Education and Training Victoria’s safe return-to-school plan, Samsung provided 1111,000 AX90T Air Purifier units for installation in Victorian schools to help reduce the risk of airborne transmission of COVID-19. The AX90T has also been awarded by CHOICE as the top performer air purifier for a second year in a row. With consumers more aware than ever of the air quality around them, Samsung Air Purifiers help provide peace of mind with beautiful design and smart features.

For more information on Samsung’s BESPOKE Cube, and the wider air purification range, please visit:  https://www.samsung.com/au/air-purifier/

[1]  Tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl).

[2] Each device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Available technology, functions, and features may vary by country, service provider, network environment, or product, and are subject to change without notice. Compatible devices must be purchased separately in order to access SmartThings Services.

[3] Based on internal testing, comparing WindFree mode (22dB) with High Speed mode (50dB).

[4] Based on a particle size of 0.3㎛, tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl).

[5] BESPOKE range currently includes the BESPOKE Jet Stick vacuum and BESPOKE Air Dresser.

[6] Based on internal testing, compared to air low on SmartMode.

[7] SHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “still air” as when the velocity of air is below 0.15m/s, so people cannot feel any cold drafts.

[8] A Wi-Fi connection and compatible phone is required. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Voice control supported in 8 languages (UK English, US English, Korean, Chinese, German, French, Spanish, Italian). Device and screen images simulated for illustrative purposes.

Samsung Electronics Australia commends the Department of Education and Training Victoria on its decision to install its AX90T air purifiers in public schools as part of its safe return-to-school plan.   

Samsung will supply 51,000 AX90T7080WD (AX7500) Air Purifiers to the Victorian Government Department over the next four months. Given the critical timing, Samsung has chartered a flight from its manufacturing hub in Korea to deliver the air purifier units in a timely manner.

Jeremy Senior, Vice President of Consumer Electronics at Samsung Electronics Australia, said that Samsung commends the Victorian Education and Training Department for looking at different types of technology as a way to protect and bring confidence back to the community.

“It’s tremendous to see that the Department of Education and Training Victoria has reviewed a multitude of options to keep Victorian students safe as they return to school in a post-COVID environment and we are thrilled to be a part of their plan.

“Research has shown air purifiers can help minimise the spread of harmful airborne contaminates. We believe that the addition of air purifiers with HEPA filters into classrooms will also bring confidence that the right precautious are being taken as we get into the rhythm of our new normal.”

Minister for Education in Victoria, Hon. James Merlino MP, said “I know Victorian families can’t wait to see their kids back in the classroom – but we need to keep them safe once they’re there, and we’re delivering ventilation devices to prevent as much transmission on school sites as possible.

“With a roadmap in place to get all students back to school safely, we’ll make sure every single Victorian child is supported when they’re back in the classroom – whether that’s with their schoolwork or their wellbeing.”

The efficacy of portable air purifiers has been independently verified by University of Melbourne research, since published in The Journal of Infection Control and Hospital Epidemiology[1]. Using Samsung’s AX60T5080WD (AX5500) Air Purifier, the research found portable air cleaning devices that have HEPA filtration helped increase the clearance of aerosols.

Samsung technology allows the remote operation of its air purifier en masse. The SmartThings and ‘B.IoT’ (Business IoT) software allow for remote management of these devices at scale in schools, hospitals, quarantine hotels, offices and other indoor environments. Managing these units at scale and remotely is far more efficient, effective and safer than manual and individual device management in locations where it is not always possible or safe to enter a space or room (e.g. COVID quarantine).

In addition to education environments, Samsung’s air purifiers are already being used in a variety of settings within the Australian public and private sectors to help reduce the risk of airborne transmission of COVID-19, including hotel quarantine programs in Victoria and Queensland, and major hospitals.

[1] *Buising, K. L., Schofield, R., Irving, L., Keywood, M., Stevens, A., Keogh, N., Skidmore, G., Wadlow, I., Kevin, K., Rismanchi, B., Wheeler, A. J., Humphries, R. S., Kainer, M., Monty, J., McGain, F. and Marshall, C. (2021) “Use of portable air cleaners to reduce aerosol transmission on a hospital coronavirus disease 2019 (COVID-19) ward,” Infection Control & Hospital Epidemiology, Cambridge University Press, pp. 1–6