Bespoke AirDresser Brings Stylish Design and Intelligent Features to Samsung’s Cutting-Edge Laundry Appliances

April 13, 2022
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Samsung Electronics Australia today announced the Australian availability of the Bespoke AirDresser, an innovative approach to clothing care that optimises powerful air and steam to help remove up to 99% of certain germs, allergens and dust, refreshing and sanitising clothes between washes.[1] The new Charcoal colour is an expansion to the current award winning line-up, fitting beautifully into any home décor.


With upgraded features for ultimate convenience, Samsung’s Bespoke AirDresser refreshes clothing by removing dust, neutralising up to 99% of odours, reducing germs, and smoothing out wrinkles.[2] As health and wellness routines become ever-more important, the Bespoke AirDresser offers a beautiful, sleek and smart way to help keep garments refreshed daily.


“The Bespoke AirDresser transforms how we care for our clothes, designed with busy Australians in mind, in one simple step you can steam or sanitise your clothes to give them that ‘fresh from the dry cleaner’ feel all from the convenience of your own home. It is especially helpful for clothing items that usually require extra attention like silks, business suits and other delicates.” said Andrew Wand, Director, Home Appliances Samsung Electronics Australia.


“AirDresser is the next generation appliance for your wardrobe and revolutionises the way we think about our laundry. The new Bespoke offering in charcoal offers a clean modern aesthetic to add an extra level of sophistication and easy addition into your home.”


Originally releasing in a classic White and now available in trendy Charcoal, it lends to a modern, minimalist look. The front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.


Neutralise Germs and Odours to Keep Your Wardrobe Fresh

To keep your clothes fresh and ready for any occasion, Bespoke AirDresser’s Sanitise function uses powerful JetSteamTM to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system reduces up to 99.9% of certain bacteria and helps remove house dust mites and certain odour-causing gases to refresh linens,[3]  bedding and even baby clothes and soft toys.

Bespoke AirDresser also uses a Deodorising Filter that helps remove up to 99% of certain odour-causing gases including those from sweat, tobacco and food.[3] Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odour-causing particles to help prevent unpleasant smells from building up inside the device.


The Bespoke AirDresser can also help maintain the condition of the rest of your wardrobe without an extra dehumidifier. By leaving the door open, the Dehumidification function is able to draw in air from the room and extract moisture from it, expelling dry air to help protect clothes from mould.


Always be Dressed to Impress

Adding to the convenience of the Bespoke AirDresser, Wrinkle Care saves you the time and effort of ironing your clothing before those big life events and occasions. Using JetAir and JetSteam, it can remove up to 100% of wrinkles from woollen clothes and up to 80% of wrinkles from rayon material.[2] Even bulkier items of clothing like long dresses, coats or jackets can be refreshed using the Bespoke AirDresser, so your favourite items are always ready to wear when you need them.


Samsung’s Bespoke AirDresser is available now for RRP $2899 from and leading retailers.

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[1] Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek. Eliminates up to 99.9% of certain viruses from cotton fabric when operated on Daily Care + Sanitize setting, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). Eliminates up to 99.9% of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. Test results indicate that it can kill house dust mites from the outside of cotton clothes when operated on Daily Care + Sanitize setting. Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek.

[2] Based on independent testing by Intertek, using a normal course according to KS K 0891 and ISO ADJ F01. Wool fabric wrinkle recovery efficiency was 100 % and rayon fabric wrinkle recovery efficiency was 80% after using the AirDresser in Daily Care mode.

[3] Based on Samsung internal protocols. Results provided to and interpreted by Intertek. Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning, when using the quick and daily care modes. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

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