Samsung brings its range of customisable BESPOKE Refrigerators to Australia

Samsung Electronics Australia has expanded its Bespoke Home range with the introduction of Bespoke Refrigerator – a new category of premium customisable fridges that can be personalised via an array of stylish colour and spatial combinations to fit individual aesthetics and household needs. Samsung’s Bespoke Refrigerator range is available from today via Harvey Norman, Winnings Appliances, The Good Guys, and Samsung Online Store, with prices starting from $2,999[1].

Bespoke Refrigerator now sits at the heart of Samsung’s award-winning Bespoke Home range of appliances, centered on innovation, design, customisation, sustainability, and flexible functionality for every room.

Since the pandemic, Australians have become increasingly attentive to the way appliances fit into their living spaces, with the majority agreeing that dated looking appliances get under their skin^[2] – especially the fridge^[3]. With the ability to combine modular units, colours and textures to adapt to suit a customer’s lifestyle as their needs change and grow – whether it’s having identical fridge/freezers or taking a more eclectic ‘enhance, elevate, and expand’ approach – the Samsung Bespoke Refrigerator range has a solution for everyone.

“At Samsung, we believe that Bespoke Home is more than a product range or category. Bespoke is a way of living that can be brought to life through products that can be customised to suit individual styles and needs, offering both form and function for today’s design-conscious consumers,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “We’re excited to bring our Bespoke Home appliance series to the kitchen with Bespoke Refrigerator, giving Australians yet another opportunity to tailor their home to their individual styles and needs.”

“Samsung already has a range of award-winning[4] Bespoke Home appliances available in Australia including our Bespoke Jet stick vacuum, Bespoke AirDresser and Bespoke Cube^TM air purifiers. Given the kitchen is the heart of the home, we see the Bespoke Refrigerator as the pinnacle of what this customisable range of products can offer to our customers.”

Bespoke Refrigerator: Designed for you, by you

Samsung’s Bespoke Single-door freezer in Cotta White, Bespoke Single-door freezer in Clean Pink, and Single-door Freezer Satin Blue.

Samsung’s Bespoke Refrigerator line-up offers a selection of premium modular fridges based on more considerations than ever before, including customer personal taste, lifestyle needs, and a desire to make more sustainable choices. Available in four, two, and single-door options, there are no limitations on the number of modular fridges that can be combined. The Free-Standing Bespoke French-Door Refrigerator with an Integrated Beverage Centre^TM completes the range, helping to cater to the varying needs of Australian households.

Truly innovative, the Bespoke Refrigerator line-up can be further customised by mixing and matching interchangeable panels from a stylish colour palette consisting of Cotta White and Cotta Charcoal in a metal finish, in addition to Clean Pink, Clean Navy, Satin Blue, Satin Grey and Satin Beige in a glass finish, with more colours and finishes to be available in the future.

Blending premium function with custom design, the internal spacing of each Bespoke Refrigerator model can be further personalised with individual temperature controls for different sections such as produce and beverages. Together, these external and internal customisation options enable Australians to design their ideal kitchen space and elevate the home appliance experience.

Furthermore, modular units and individual colour panels can be changed, combined and upgraded[5] as often as desired, ensuring the fridge is flexible to the needs of the user for longer.

The Bespoke Refrigerator range includes:

• Modular Single-door Refrigerator or Freezer options (1-door)
• Modular Bottom Mount Refrigerator (2-door)
• Modular French-Door Refrigerator (4-door)
• Free-Standing French-Door Refrigerator with Beverage Centre^TM (4-door)

“Australia is among the leading markets for Samsung’s lifestyle television range and in particular, our customisable Frame TV. Similar to the Frame, our Bespoke Home products represent the very best in tech but with design and style at the forefront. Given this success, we know that Bespoke Refrigerator and the broader Bespoke Home range is going to be extremely popular with our local consumers,” said Mr Senior.

Adapting to lifestyle needs with uncompromising functionality

Samsung’s Bespoke Bottom Mount Refrigerator in Cotta White in modular configuration with Satin Beige Single-door Freezer and Clean Navy Single-door Fridge.

In addition to its dynamic range of colours, materials and modules, the Bespoke Refrigerator range delivers premium flexible functionality, and includes many of the advanced refrigeration features[6] that Samsung is renowned for as a home appliance market leader.

Features include Triple Cooling[7] which provides optimal control of temperature and humidity in each compartment while helping to keep food fresher for longer[8]. FlexZone[9] and Convertible Modes[10] can transform freezer modules and compartments into additional fridge space and back again simply and easily – perfect for entertaining.

Furthermore, plumbed and non-plumbed Ice-Makers[11] have been built into Bespoke Refrigerator doors with slim designs to free up valuable storage space, proving that form shouldn’t compromise function. Select models also boast Wine Shelves[12] and Slide & Fold shelves[13] to personalise use for every passion, entertaining style, and family dynamic.

Bespoke Home connected living: Designed to be seen

Samsung’s award-winning Bespoke Home range includes Bespoke Refrigerator, Bespoke AirDresser, Bespoke Jet stick vacuum, and Bespoke Cube^TM Air Purifiers.

The Bespoke Refrigerator French-door models are Wi-Fi enabled, providing integrated control such as energy usage, monitor and change temperature via Samsung’s SmartThings app[14].

These select Bespoke Refrigerator models join the Bespoke AirDresser, Bespoke Jet, and Bespoke Cube^TM Air Purifiers – in addition to over 7,000 smart household devices[15] including Samsung’s The Frame, The Serif, and The Sero lifestyle TVs – on SmartThings, as the central platform to personalise, manage, and simplify smart home experiences[16].

“Bespoke empowers Australians to play an active role in customising their appliances so they look, function, and evolve with each individual’s lifestyle needs and preferences,” said Mr Senior. “Paired with our consolidated SmartThings platform, Samsung is enabling devices to seamlessly connect and adapt to individual routines and lifestyles, ultimately helping people lead more intuitive and comfortable lives,” Senior concluded.

Pricing and availability

Samsung’s Bespoke Refrigerator range is available from today via Harvey Norman, Winnings Appliances, The Good Guys, and Samsung Online Store.

• SDFX3100N 387L Bespoke Modular Single-door Refrigerator – RRP: $2,999
• SDFX3500N 323L Bespoke Modular Single-door Freezer – RRP: $2,999
• SRLX4100N 339L Bespoke Modular Bottom Mount Refrigerator – RRP: $3,099
• SRFX9500N 596L Bespoke Modular French-Door Refrigerator – RRP: $6,599
• SRFX9550N 647L Bespoke Free-Standing French-Door Refrigerator with Beverage Centre^TM – RRP: $6,099

For more information about the range, please visit samsung.com/au/refrigerators/bespoke/ or start designing your very own Bespoke Refrigerator via Samsung’s Online Design Studio http://www.samsung.com/au/home-appliances/bespoke-design-studio

[1] RRP is $2,999 for the Bespoke Modular Single-door Refrigerator model and Bespoke Modular Single-door Freezer model.

[2] Fifty-six per-cent of Australians agree that a dated looking appliance bothers them. One Samsung report, July 2022 (n=1,022, Australians aged 18+, nationally representative on age, gender and metro/regional split), Nature Research.

[3] Forty-eight per-cent of Australians identify their fridge as a dated appliance in their home. One Samsung report, July 2022 (n=1,022, Australians aged 18+, nationally representative on age, gender and metro/regional split), Nature Research.

[4] Awards include but are not limited to: Canstar Blue 2022 Innovation Excellence Award – Bespoke Home range; Canstar Blue “Most Satisfied Customers” Award 2022 – Bespoke Jet Stick Vacuum; Good Design Award Gold Accolade each given to Bespoke Cube Air Purifier AX53, Bespoke Refrigerator, and Samsung Bespoke AirDresser in 2022.The Samsung Bespoke AirDresser and Air Purifier ranges have earned Sensitive Choice tick of approval from the National Asthma Council of Australia.

[5] Additional costs may apply.

[6] Features vary per BESPOKE Refrigerator model. Addition of new units is only available for Modular models with the pairing kit. Excludes the French Door with Beverage Centre^TM model RF65A9675AP/SA. Please visit https://www.samsung.com/au/refrigerators/bespoke/ to explore the features.

[7] Available for Bespoke FDR w/Beverage Centre and Bespoke Modular FDR models only.

[8] Based on testing comparing Samsung Triple Cooling System with Samsung All Around / Mono Cooling Systems.

[9] Available for BESPOKE FDR w/Beverage CentreTM and Bespoke Modular FDR models only.

[10] Available for BESPOKE Single Door Freezer only.

[11] Bespoke Modular FDR offers a non-plumbed auto ice maker. Bespoke FDR w/Beverage Centre^TM offers a plumbed dual ice maker. BESPOKE Single Door Freezer offers a plumbed Slim Ice Maker.

[12] Available on Bespoke Bottom Mount Refrigerator SRLX4100N and Bespoke Single Door Refrigerator SDFX3100N.

[13] Bespoke Single Door Refrigerator SDFX3100N.

[14] Requires download of the SmartThings app and a Samsung account.

[15] Based on ‘Samsung Openness 2022’ kit.

[16] Requires download of the SmartThings app and a Samsung account. 

Samsung Electronics Australia has introduced two new air purifiers, the BESPOKE Cube AX53 and BESPOKE Cube AX70, which are available now in selected Harvey Norman stores and the Samsung online store.

BESPOKE Cube Air Purifiers have been designed with ease of use and home aesthetics in mind. Offering a HEPA filtration system that removes up to 99.97 percent of 0.3㎛ ultra-fine dust[1], is virtually silent and gives consumers the convenience to monitor and control air quality while at home or remotely with WiFi control and the SmartThings mobile app[2]. With sleek, neutral colours, consumers don’t need to compromise on style to ensure the whole family is breathing cleaner air.

BESPOKE Cube Air Purifiers offer unique design with a herringbone pattern and colour palette to integrate into almost seamlessly and stylishly in any home. The contemporary design on the front panel and the neutral champagne and white colours were chosen to effortlessly blend with any interior style. The BESPOKE Cube AX53 has a compact design to take up less space but still offer 53㎡ of coverage, while the BESPOKE Cube AX70 offers 70㎡ of coverage and features concealed wheels that make it easily portable between spaces in the home. Key innovations include WindFree mode which helps to purify an indoor space with less noise[3] and almost no direct draft.

In addition to its aesthetic credentials, the BESPOKE Cube is a virtually silent air purification system that removes up to 99.97 percent of ultra-fine particles to help provide clean air in homes[4], helping people to manage seasonal allergies. The Cube features a powerful HEPA filtration system, with a double pre-filter to help capture fine and large dust particles and even soft pet hair. An activated carbon-based pet deodorisation filter also helps reduce unpleasant odours.

Jeremy Senior, Vice President, Consumer Electronics division, Samsung Electronics Australia said: “As more Australians become aware of the importance of air quality, they no longer need to choose between function and design when purchasing their new BESPOKE air purifier from Samsung.

“We are excited to extend our line-up of air purifiers in Australia with these two new models, which also expand the range of BESPOKE home appliance[5] that we have available in this country.

“BESPOKE represents more than a range of beautifully designed products that meet both aesthetic and functional needs. At Samsung, we strive to understand our customers, their passions and values and translate those into products and services that deliver meaningful value. With our BESPOKE range, we aspire to create intelligent technologies that enable endless experiences, personalised to fit every individual’s always-evolving lifestyle, preferences and needs.”

Key features of the BESPOKE Cube Air Purifiers include:

• Multi-layered Purification System including Pet Care – An additional layer of filtration designed to remove fine, soft pet hair from the air. It can automatically increase the air flow of the low setting by 20 percent so that hair is captured effectively[6]. For consumers without pets this can be used as an additional fourth layer of purification.
• WiFi Control with SmartThings – Monitor and control the air quality in your home from anywhere using the SmartThings App. With a touch, or using voice activation users can turn it on/off, check the air quality, get filter status and replacement notifications[7].
• 3D Surround Air Purification – Five-way suction is designed to powerfully draw in air from all directions (up, down, left, right and back). The three-way Smart Discharge System analyses the air quality and automatically controls the flow of purified air.
• WindFree Mode – Helps to purify your space with less noise and no direct wind. Clean air is gently and quietly dispersed across the room with still air[8] without the feeling of a cool blast.

The BESPOKE cube comes in two sizes – the smaller AX53 and slightly larger AX70 – to match any style and space requirements.

Samsung has also recently launched the Essential Air Purifier AX32, an even more compact unit that takes up minimal space, it can be placed virtually anywhere. The AX32 offers powerful air purification for rooms up to 40m² along with Wi-Fi and SmartThings connectivity, giving Australians more options when it comes to choosing the right Air Purifier for their space.

The expansion of Samsung’s air purifier range continues to establish its leadership in air purification. During 2021 and 2022, as part of the Department of Education and Training Victoria’s safe return-to-school plan, Samsung provided 1111,000 AX90T Air Purifier units for installation in Victorian schools to help reduce the risk of airborne transmission of COVID-19. The AX90T has also been awarded by CHOICE as the top performer air purifier for a second year in a row. With consumers more aware than ever of the air quality around them, Samsung Air Purifiers help provide peace of mind with beautiful design and smart features.

For more information on Samsung’s BESPOKE Cube, and the wider air purification range, please visit:  https://www.samsung.com/au/air-purifier/

[1]  Tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl).

[2] Each device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Available technology, functions, and features may vary by country, service provider, network environment, or product, and are subject to change without notice. Compatible devices must be purchased separately in order to access SmartThings Services.

[3] Based on internal testing, comparing WindFree mode (22dB) with High Speed mode (50dB).

[4] Based on a particle size of 0.3㎛, tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl).

[5] BESPOKE range currently includes the BESPOKE Jet Stick vacuum and BESPOKE Air Dresser.

[6] Based on internal testing, compared to air low on SmartMode.

[7] SHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “still air” as when the velocity of air is below 0.15m/s, so people cannot feel any cold drafts.

[8] A Wi-Fi connection and compatible phone is required. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Voice control supported in 8 languages (UK English, US English, Korean, Chinese, German, French, Spanish, Italian). Device and screen images simulated for illustrative purposes.