Samsung Australia has today announced the launch of its full 2026 TV line-up, spanning premium Micro RGB, OLED, Neo QLED, and Lifestyle TVs, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand[1], Samsung is expanding AI-powered features across more models, making smarter picture, sound and personalised viewing experiences a reality for more Australians. Also in its 12th year as the Global No.1 Soundbar brand,[2] Samsung has expanded its portfolio of design-led Wi-Fi speakers and soundbars, via an all-new Music Studio Series, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models.

In 2026, Samsung TVs are not only designed to be sharper[3], but smarter with Vision AI Companion (VAC) features available across 4K-and-above TVs. The expansion brings AI-powered viewing to more categories, screen sizes and consumer passion points[4] and reflects Samsung’s broader strategy to make AI a central part of the TV experience. Backed by 7 years of One UI Tizen upgrades and compatible with Endless Entertainment solutions including Samsung TV Plus, Samsung’s Vision AI Companion autonomously enhances home entertainment and simplifies interactions through natural conversations based on user preferences driving personalised experiences.[5]

“Samsung’s 2026 AV range is our most diverse and accessible yet, marking a defining moment in how Australians experience entertainment at home,” said Simon Howe, Director – Visual Display, Samsung Australia.

“As we celebrate 20 years as the world’s No. 1 TV brand, we’re proud to introduce new innovations, from our breakthrough Micro RGB technology[6] to Vision AI-powered picture and sound solutions, once again setting a new benchmark for home entertainment. With these advancements, a new reality comes to light through lifelike visuals, precise colour, and by harnessing AI, providing deeply personalised experiences that will bring Australians closer to the content they love.”

Mr Howe continued: “Whether it’s sport, gaming, film or everyday viewing, our expanded range of ultra-large, Glare-Free TVs are made for Australians, making every moment more immersive and real. Our new range of AI-powered TVs go beyond entertainment to deliver practical benefits in everyday life, helping Australians find what they want faster, enjoy content easily, and make the most of their TV time.”

Image simulated for illustrative purposes.

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity, and Microsoft Copilot, to make the TV experience more intelligent and personalised.[7] Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat, and what to listen to, extending the role of the TV beyond viewing alone.[8]

Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen[9] using various LLMs, including Microsoft Copilot and Perplexity to share visualised, intelligent responses adapted to Australian questions and requests[10]. An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.

Samsung insights show that shared experiences with family around the TV is particularly important for Australians, with half of respondents claiming their TV brings their family closer together for quality time[11]. In fact, 45% of respondents say the TV enables them to spend more time together[12], while 41% of respondents say the TV enables them to share passions and interests[13] with their families.

Samsung’s AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro[14]: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro[15] analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Soccer Mode Pro[16]: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro[17]: analyses dialogue, background music and sound effects in real time, letting users adjust individual layers for a more immersive experience.

Vision AI Companion is available on Samsung’s entire 2026 TV range as well as being available on select 2025 models – Q7F or above.[18]

Samsung brings eight sizes across two Micro RGB series to bring life-like picture quality to Australians. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to a large portion of Australian consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches[19], Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro-sized LEDs[20] to deliver highly precise light control, richer detail and more natural colour.[21]

Made for Australians’ bright homes, Samsung’s certified Glare Free technology[22] on Micro RGB R95 models minimise light reflection in bright environments, helping preserve a clear viewing experience across both long summer days and dark winter viewing sessions. With a near edge-to-edge Infinity Air Design display, the 12.9mm slim profile and Infinity Air stand[23] help make the Micro RGB R95 model look like it is floating in the air, while being Wireless One Connect ready[24] for a clutter-free finish.

Micro RGB also brings Vision AI Companion (VAC)[25] and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro[26] helps fine-tune colour, motion and depth, so viewers can stay immersed in every scene. With Micro RGB Precision Colour 100[27], colour expression appears fuller and more lifelike, with a ≥100% BT.2020 gamut ratio.

Micro RGB Colour Booster Pro[28] and Micro RGB HDR Pro[29] leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Samsung OLED S95H features a FloatLayer Design and is One Connect Box Ready. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Certified Glare-Free technology – previously available only on the S95F model – now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms[30].

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art, and is Wireless One Connect ready for a clutter-free finish.[31] Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play[32].

The OLED S95H and S90H feature the NQ4 AI Gen3 Processor, which is powered by 128 AI neural networks to enhance picture and sound experiences[33]. For soccer fans, AI Soccer Mode Pro on S95H and S90H – and AI Soccer Mode on S85H[34] – the TV will automatically detect live matches to sharpen player detail, and help produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions[35].

Pictured: The Frame Pro in Art Mode. Image simulated for illustrative purposes. Cables and Wireless One Connect box not shown.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the line-up, users can enjoy Art Mode with access to 5,000+ professionally curated artworks,[36] along with experiences personalised by VAC.[37]

The Frame Pro (LS03HW model) features Neo QLED picture quality[38] and Wireless One Connect[39] while The Frame (LS03HE model) features QLED picture quality[40]. A built-in installation model of The Frame is also available for spaces that call for a cleaner, more integrated look.[41]

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect[42]: designed to provide a cleaner, clutter-free setup.
• Neo QLED picture quality[43]: paired with Pantone Validated ArtfulColor[44] and Glare Free technology[45], helps deliver rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.[46]
• The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification. Powered by our most advanced Glare Free technology, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.[47]

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H, available in sizes from 50 to 100 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Vision AI Companion (VAC) helps make the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content.[48] Across the Neo QLED line-up, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling – with gaming performance of up to 144Hz available on select models – while the NQ4 AI Gen 2 Processor helps optimise picture and sound for a wide range of content.[49]

Samsung adds 10 affordable new Mini LED models to its 2026 TV line-up. Image simulated for illustrative purposes. Cables not shown.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers.[50] More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene.[51]

The M70H, available in 85, 75, 65, 55, 50 and 43-inch models, delivers the core benefits of Samsung’s Mini LED experience, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator up to 120Hz[52]: keeps fast-paced content smooth and clear.
• Mini LED HDR[53]: adds a more dynamic viewing experience.
• Mini LED Processor 4K[54]: optimises everyday picture performance.
• Adaptive Sound[55]: helps maintain a clearer, more balanced audio.

Samsung brings powerful, timeless Music Studio 7 & 5 wireless speakers to Australia. Image simulated for illustrative purposes. Cables not shown.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung has also expanded its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand[56], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®[57]: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony[58]: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs[59]: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that is designed to blend seamlessly into any interior.

• AI Dynamic Bass Control[60]: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies with minimal distortion.
• Samsung Audio Lab[61]: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.[62]

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus[63], a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast[64] on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos[65] memories is now available on eligible 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen[66]. This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

Availability

Samsung’s 2026 range of AI TVs are available across Australia via Samsung.com/au and leading retailers. For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com/au

Price Guide

Pricing is set at dealer discretion.

[1] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[3] Compared to previous Samsung TV models.

[4] Series and model counts are based on the global launch lineup and may vary by region.

[5] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[6] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[7] Services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[8] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[9] User interface subject to change without prior notice.

[10] Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.

[11] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together

[12] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 45% ‘Spending more quality time together

[13] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 41% ‘Sharing passions and interests

[14] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[15] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.

[16] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[17] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[18] Feature accessible by the AI button for 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[19] Samsung R95H range is available in 65”, 75”, 85”. Micro ERGB R95F is available in 115”. Micro RGB R85H range is available in 55”, 75”, 85” and 100”.

[20] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[21] Compared to non-RGB backlit TVs.

[22] The R95H has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[23] Bezel specs up to 1.2mm top/side and up to 8.1mm bottom.

[24] Sold separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.

[25] Information based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary.

[26] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[27] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 331701-TL6-, valid until 8 July 2026. Based on the wider colour gamut of BT.2020 when compared to DCI-P3.

[28] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.

[29] The range of Micro RGB HDR+ luminance is based on internal testing standards and subject to change according to viewing environment, source content or specific conditions.

[30] VDE Testing and Certification Institute evaluated the S90H and S95H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027. The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[31] Wireless One Connext Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.

[32] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[33] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[34] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[35] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[36] Stream complimentary curated art or additional artworks available via subscription. Internet connection required

[37] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[38] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[39] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[40] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[41] Compared to traditional TVs. Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

[42] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[43] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[44] Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[45] The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[46] Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

[47] The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[48] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

[49] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[50] Compared to U8000H.

[51] Viewing experience will vary depending on various factors including quality and resolution of source content.

[52] 120Hz on M70H 55′ and above. Requires compatible gaming PC supporting 4K resolution, 100 Motion Rate and 60Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[53] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[54] Picture quality of upscaled content and overall viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[55] Performance may vary depending on installation environment and surroundings.

[56] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[57] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[58] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[59] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.

[60] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content

[61] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[62] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[63] Ad-supported streaming service with content subject to change without notice.

[64] Google Cast is trademarks of Google LLC. Content services are subject to change without notice.

[65] Google Photos is trademarks of Google LLC

[66] Features and availability may vary by model and region.

Samsung Electronics Co., Ltd. today announced that selected  models in its global 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction[1] and Product Carbon Footprint[2] certifications from TÜV Rheinland, a globally recognised certification organisation based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics.

The certifications from TÜV Rheinland are awarded following an evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognised standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its AV product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a reduction in carbon emissions compared to their predecessors.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

[1] 38 Certified models include Neo QLED 8K (QN990F, QN950F*), Neo QLED 4K (QN90F, QN85F), OLED (S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro (LS03FW), and Soundbar (Q930F*, Q800F, QS700F) products. Models marked with an asterisk* are not sold in Australia.

[2] 42 Certified models include Neo QLED 8K (QN900F), Neo QLED 4K (QN80F, QN70F), OLED (S95F 77”/83”, S85F 55”/65”), The Frame (LS03F), Soundbar (Q990F).

Samsung Electronics Co., Ltd. today shared its vision for how artificial intelligence (AI) technology can help enable people to experience their devices more intuitively and conveniently than ever before. Presenting these ideas at a press conference at CES® 2024, Samsung teamed up with key partners to outline the technology behind this vision and how new products and services use AI capabilities to help make life easier.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by describing how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful. Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.

“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”

AI-Enabled Visual Display Products and Digital Appliances Bring New Experiences to the Home

During the CES press conference, Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, outlined the ways in which AI technology is transforming how Visual Display products and Digital Appliances are used. For example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and a two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K can automatically upscale content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro[1]. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimise your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theater. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalized content, and service recommendations to heighten your entertainment experience[2].

As for viewers with different needs, Samsung also provides innovative accessibility features. A sign language feature in Samsung Neo QLED can be easily controlled with gestures for the hearing impaired, and an Audio Subtitle feature turns text subtitles into spoken words in real-time for those with low vision.

Furthermore, Samsung is introducing the new The Premiere 8K, a projector that features a 150-inch display, and wireless transmission. With The Premiere 8K, users will be able to enjoy a full-scale viewing experience like that of the cinema in the comfort of their own homes.

As for sound, Samsung also introduced Music Frame, a speaker with a customisable cover (sold separately) that can integrate seamlessly into users’ homes. Via Q-Symphony, the Music Frame syncs with compatible Samsung TVs and soundbars, bringing rich bass and surround sound of dual built-in woofers to the home with minimal effort.

Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customised services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are[3].

To enhance kitchen and food experiences, Samsung is unveiling the Bespoke 4-Door Flex Refrigerator with AI Family Hub+[4] [5]. This refrigerator boasts a 32-inch screen that features the new AI Vision Inside[6], which uses an internal camera to recognise up to 33 different food items that are put into and taken out of the refrigerator and suggests recipes using those ingredients. Users can also set “use by dates” on the Bespoke 4-Door Flex Refrigerator with AI Family Hub screen for food items, which then allows the refrigerator to send a notification when the set date draws near[7]. By conveniently helping to save money by reducing food waste. The Anyplace Induction range takes AI connectivity a step further, as recipes saved on Samsung Food can be shared to the cooktop’s 7-inch display so that users can easily follow along while cooking[8].

Samsung’s AI technology extends to appliances beyond the kitchen, as well. The new Bespoke AI Laundry Combo — an All-in-One washer and dryer — features the AI Hub[9][10], which is a 7-inch LCD display that acts as an intuitive control center for managing laundry, allowing users to enjoy a simple washing and drying experience. It can personalise washing and drying by remembering users’ habits and using machine learning to suggest cycles. Meanwhile, Samsung’s upcoming vacuum and mop robot cleaner, the Bespoke Jet Bot Combo[11], utilises AI technology to provide aconvenient, effective cleaning experience. With AI Object Recognition upgraded from Samsung’s previous robot cleaner lineup, it will be able to distinguish more objects, as well as detect stains and spaces[12]. The Bespoke Jet Bot Combo can also recognise the type of floor it encounters — along with carpet length — and adjusts its settings accordingly.

Samsung Reveals Galaxy Book4 as Company’s Most AI-Ready Laptop Series Yet

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences. Now, these experiences are being advanced further with new connectivity features that make the Galaxy Book4 series smoother, smarter, and more adaptable, reinforcing Samsung and Microsoft’s commitment to providing the best PC experience possible[13].

Using intelligent, intuitive AI capabilities, Microsoft Copilot[14] connects the Galaxy Book4 series with a compatible Samsung Galaxy smartphone to make them work seamlessly together, so that it feels like just one device. Microsoft Copilot can find, read or summarise text messages from a user’s Galaxy smartphone and even automatically create and send messages on a user’s behalf directly from the PC. Without having to turn on the smartphone and open each individual app, the Galaxy Book4 series can access smartphone functions and information more quickly and intelligently.

The Galaxy Book4 series can now turn Samsung Galaxy smartphones’ powerful camera into a PC webcam[15], using it for video calls on virtual conferencing apps. Users can switch freely between front and rear cameras with just a click on their PC, and it also offers a variety of features from Galaxy smartphones – including Background Blur and Auto-framing – that help focus on the speaker’s image in any environment.

Through tight, ongoing collaboration between Samsung and Microsoft, more intelligent capabilities will continue to be made possible on the Galaxy Book4 series, with the above connectivity features being available starting from March.

Plus, the Galaxy Book4 series can be paired with other compatible Galaxy devices beyond smartphones. Tab S9 Ultra can be used as an additional PC monitor, and users can enjoy crystal-clear sound quality with low latency when the PC is connected with Galaxy Buds2 Pro. With all these capabilities and more, the Galaxy Book4 series is designed to deliver the best PC experience possible.

Better Connecting Users and Devices through Spatial Intelligence

Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted the exciting new ways in which AI technology is impacting the relationship between users and their devices, including Samsung’s vision for SmartThings: The more Samsung devices a customer uses, the smarter those devices become and the better they can understand and support daily life.

Spatial AI is the key to enabling this vision, by helping devices understand the living space and routines of the user, thus enabling a personalised home management experience. SmartThings uses LiDAR[16] on connected devices like robot vacuums to create digital floor plans so users can easily check the status and location of all their devices.  And in March, SmartThings will roll out the upgraded 3D Map View for a more detailed experience on Samsung smartphones and TVs[17]. Furthermore, a simple QR code will allow users to add family and friends to their SmartThings ecosystem, so that every member of the household can create their own routines.

Using smart sensors and AI, SmartThings will be able to detect unusual circumstances, such as a fall, and send alerts to designated family and caregivers[18].  Also, thanks to the Galaxy SmartTag2, users can track their pets’ activities and digitally store contact information by attaching the tag to a collar or harness[19].

Another point EVP Jung discussed was how the Bixby voice assistant is allowing smart homes to become more dynamic with its enhanced AI capabilities. Bixby can now automatically route commands to the most appropriate devices based on an understanding of the user’s location and activities.  Key technologies like Multi Device Wakeup combined with a shared communication protocol, enable Bixby to listen to commands with all the devices in a room but then only perform the requested action on the most relevant device. So if a user is in the kitchen watching a recipe video on their Family Hub, and they can call out, “Hey, Bixby! Play music!”  At that point, music will play from the user’s smart speaker, but the recipe video will continue to play on the Family Hub, uninterrupted.

The TV, with the Samsung Daily+ service, will increasingly become a central hub for much of this smart home functionality, while also granting access to a variety of additional services. These include video calls through ConnecTime[20], video veterinary consultation services[21], and Workout Tracker[22] — through which workout data can be transferred to Samsung’s smart watches. Samsung also announced the new Daily Board service[23], which displays useful information about users’ homes, such as the weather or a live security camera feed from a home security system without the TV even being turned on.  As is the case with SmartThings features, users can also access this information via voice command.

Bringing the Home and Car Closer Together With Home-to-Car Capabilities

Samsung also announced developments in the automotive industry, starting with a partnership with Hyundai Motor Group.  Samsung and Hyundai have signed a memorandum of understanding (MOU), which was announced ahead of CES 2024. Under the agreement, users will have access to Home-to-Car and Car-to-Home services[24], courtesy of SmartThings connectivity. Haeyoung Kwon, Head of Infotainment Development Center and SDV[25] Execution Sub-Division at Hyundai Motor Group, delivered remarks regarding the partnership.

“Using Hyundai Motor Group’s software-defined vehicle, SmartThings will now work with Hyundai, Kia, and Genesis vehicles through the app,” Kwon said. “All of us at Hyundai Motor Group appreciate our partnership with Samsung, and we’re excited about the new features we’re bringing to your vehicles through smarter connectivity.”

Through SmartThings, users will be able to utilise voice commands to remotely perform functions in their car, such as heating it up in advance or opening and closing windows. SmartThings connectivity goes the other way, too, with users able to control home functions from their vehicle. Users will be able to automatically open and close garage doors based on the location of the car, as well as regulate home temperature. All of these actions can be carried out via voice commands.

Additionally, Samsung has further deepened the longstanding partnership with HARMAN to elevate the way users experience driving. Michelle Gattuso, Vice President of Product Management at HARMAN, discussed how the two companies are building new technologies to elevate the driving experience.

“Samsung’s leadership in consumer technology — together with HARMAN’s automotive expertise — has opened the door to game-changing experiences like HARMAN Ready Care, Ready Vision and Ready Display,” Gattuso said. “But now, the work we do with Samsung is getting even more integrated. Samsung and HARMAN are working in lockstep to bring even more impactful experiences to the entire in-cabin ecosystem.”

HARMAN’s Ready Care, which focuses on driver safety, implements deep learning neural networking techniques to monitor the driver’s movement and cognitive alertness, and can provide personalised reminders and alerts. Additionally, Ready Care can now identify whether passengers are adults or children, and adjust airbag deployment settings accordingly.

Furthermore, Ready Vision brings an intuitive display directly to windshields — courtesy of augmented reality — in drivers’ line of sight, right when they need it. For example, drivers have access to a map that updates according to routes in real time, as well as recommendations for the fastest route or where to stop for coffee. Another HARMAN product, Ready Upgrade, allows automakers to frequently update their vehicle’s hardware and software. This keeps vehicles relevant, modern and efficient for longer.

Samsung Focuses on Security and Privacy Across Devices

In this future of AI-enabled, deeply interconnected devices, Samsung recognises that security is paramount. Shin Baik from the Mobile eXperience Security Team discussed the company’s security solutions as a foundation for the hyper-connected era.

One such solution is Samsung Knox Matrix, which will provide end-to-end encryption across many Samsung Galaxy smartphones and smart TVs[26]. The technology will allow devices to monitor each other to identify and isolate security threats. Knox Vault, which helps keep user data safe on some of Samsung’s most popular devices, has been expanded to cover more devices connected by SmartThings, such as Samsung Neo QLED 8K TVs. Additionally, Samsung’s partnerships with major tech companies allow users to experience security in a way that is tailored to their specific needs.

Samsung Makes Strides in Responsible Materials, Energy Management, and Accessibility

Meanwhile, Inhee Chung, Vice President of the Samsung Corporate Sustainability Center, highlighted Samsung’s plans for a more circular economy. Additionally, the company’s Certified ReNewed program — available in the U.S. and select European countries only — offers affordable refurbished phones.

As for the ways Samsung’s technology contributes to sustainability efforts, the company is utilizing AI to help users track the energy usage of their compatible devices through features like SmartThings AI Energy Mode, which can help to automatically optimise energy usage. These features are yet another example of how AI technology can not only make lives easier, but also allow consumers to live in a way that is more responsible.

Thanks to a new collaboration with Tesla, SmartThings Energy is becoming even more useful both inside and outside of the home. The collaboration has integrated SmartThings Energy with Tesla products, including electric vehicles (EVs), the Powerwall home battery, Solar Inverter and Wall Connector EV charging solution.  Another benefit is that SmartThings Energy users can take advantage of the Tesla app’s Powerwall “Storm Watch” function, which flags severe weather through SmartThings not only on the Tesla app, but also on users’ connected Samsung TVs and mobile phones. SmartThings can also help users prepare for power outages by activating AI Energy Mode to extend the usage time of backup energy stored in their Tesla Powerwalls.[27]

Samsung is adding new features to increase device accessibility, such as digital appliances responding to hands-free gestures. Additionally, mobile devices provide auto-generated captions during calls, and TVs and displays offer a new, AI-enabled text-to-speech feature that converts subtitles into spoken audio. To further aid those with low vision, Relumino Together is a new viewing mode on Samsung TVs that enables users of all abilities to watch TV together, with or without visual adjustments. Now, everyone can enjoy home entertainment together at the same time.

[1] Native 8K content is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[2] Some apps and services may require additional third party subscriptions.

[3] Ballie is presently under product testing and development and is not available for purchase in Australia.

[4] Product name is for North America only. Product is referred to as “Bespoke 4-Door French Door Refrigerator with Family Hub+” in other regions.

[5] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.

[6] The Australian model will does not include a 32” inch screen. As of March 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is covered by hand and not recognizable, it may be listed as an unknown item. The camera cannot identify or list any food items in the fridge door bins or freezer. Detecting and identifying food items are based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[7] A  Wi-Fi connection and Samsung account are required.

[8] The Anyplace Induction range will be available in other regions but will not be available for purchase in Australia.

[9] Does not mean all services available on the AI Hub are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Smart Dial 2) AI Opti Wash & Dry and 3) Bixby features. The learning models may be updated time to time and may yield incomplete or incorrect information.

[10] The availability of the SmartThings Energy in Australia is yet to be confirmed

[11] Currently in development and subject to change.

[12] The upgraded AI Object Recognition is expected to be available in the 2^nd half of 2024.

[13] The Galaxy Book4 series will be available in other regions but will not be available for purchase in Australia.

[14] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up promps. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account to be used both on PC and Phone. Timing of feature and availability may vary by market and device.

[15] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account, Wi-Fi network connection to be used both on PC and Phone. Availability may vary by device.

[16] Light Detection and Ranging (LiDAR) is an optical technology used for distance sensing.

[17] The release date for this feature has not yet been confirmed for the Australian market.

[18] SmartThings functionality currently in development and availability is yet to be confirmed in Australia. SmartThings will be able to inform the designated person(s) of a possible emergency if it detects indications of a fall through partners’ presence sensors with fall detection function or the Galaxy watch. Fall detection service expected to be available within this year.

[19] Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings application, along with user registration by email.  The SmartTag2 finder’s device must support NFC reading and be connected to the internet.

[20] The availability of ConnecTime in Australia is yet to be confirmed.

[21] Samsung Daily+ offers access to 3rd party veterinary consultation services such as Dr. Tail.

[22] Workout Tracker is compatible with Galaxy Watch 4 up, Youtube and TV program content. It will be compatible with various third party devices later in 2024.

[23] The availability of Daily Board service in Australia is yet to be confirmed. Official name of the service was updated at launch in March, 2024.

[24] Home-to-Car and Car-to-Home services are currently in development and their availability is yet to be confirmed in Australia.

[25] Software Defined Vehicle

[26] Availability of Samsung Knox Matrix feature in Australia is yet to be confirmed.

[27] Service is limited to countries where Tesla Powerwall is sold and SmartThings Energy is available. Availability in Australia is yet to be confirmed.

Samsung Electronics Co., Ltd. today announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality[1], the new lineups provide consumers with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.

“Now that we are living in a hyperconnected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centerpiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”

Double the AI Performance for Enhanced Neo QLED 8K Picture Quality

Samsung’s newest Neo QLED 8K and 4K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services[2]. At its core, the 2024 Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a faster neural processing unit (NPU) than that of its predecessor. The processor powers incredible AI upscaling, allowing consumers to enjoy even low-resolution and low-frame rate content upscaled to 8K resolution[3]. Thanks to this advanced processor, the 2024 lineup is equipped with incredible performance upgrades[4].

The Neo QLED lineup also brings a suite of picture quality and design enhancing features, including:

• 8K AI Upscaling Pro:[5] Leverages NQ8 AI Gen3 for 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
• AI Motion Enhancer Pro: helps solve common issues in sporting contents — such as ball distortion — by streaming high-resolution sports matches through this feature[6] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
• Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images can appear more lifelike and three-dimensional.
• Infinity Air Design: Complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth[7], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.

The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.

• 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a Q-symphony compatible TV or projector for perfect audio synchronisation across shows, movies, and playlists. It’s a technology that perfectly synchronises TV with Samsung wireless speakers or soundbar.
• Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.

2024 Tizen OS Streamlines the Home TV Experience

The 2024 Tizen OS brings content front and center on the Neo QLED 8K lineup. It offers a personalised content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for personalised recommendations and a more customised overall experience.

• Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favourite channels and content while offering tailored content suggestions based on viewing history.

Connected, Inclusive Experiences With the Samsung Ecosystem

With Samsung TVs at the centre of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with a hub for in-home activity. It provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. New features include the following:

• Workout Tracker: This free service[9] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
• TechnoGym[10]: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
• F45[11]: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos and wellness challenges.
• FlexIt[12]: Live one-on-one sessions with top fitness and wellness professionals
• Tail[13]: Provides real-time video consultation with a vet in the comfort of users’ homes. From basic care tips to advanced advice, Dr.Tail has a range of questions covered. Users can connect with veterinary experts in real time whenever they need.
• Multi Control[14]: Allows efficient work from home by giving users control of all their screens — including compatible TVs, smartphones, and monitors — with a Bluetooth keyboard or mouse. Users can experience a different way to work by copying and pasting, reading documents and more across devices.

The latest TV and screen lineup also boasts enhanced accessibility offerings, allowing more consumers to enjoy their favorite content on Samsung 2024 Neo QLED than ever before.

• Audio Subtitle: An inventive that uses AI and Optical Character Recognition (OCR) technology to provide a voice guide for embedded subtitles in real-time.
• Remote for Barrier Free: An app designed for users with visual, auditory or physical disabilities by enabling more thoughtful TV control via smartphones. The highly customisable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from a compatible smartphone.
• Relumino Together Mode: Relumino is a feature that enables people with low vision to enjoy their favourite TV shows, movies and games without the need for wearable hardware. With AI techhnology dynamically outlining the edges of on-screen elements and rebalance colours, the feature enables users with low vision to see people and objects with further ease[15]. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.

MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that helps to eliminate seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.

Touting a modular design that allows users to personalise the shape, size and ratio of screens to fit virtually any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an effective process, allowing LED chip operation circuits to be directly deposited on the glass, helping to alleviate the loss of brightness that users may experience with conventional LED displays.

Offering Wider OLED Lineups To Meet Consumer Preferences

Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant video, offering deep and rich blacks as well as AI-enhanced colour

The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve perfect whites, deep blacks and accurate colours. , so gamers can enjoy seamless motion and crystal-clear action on their screens.

New Lifestyle Products Deliver Bespoke Solutions To Enrich Every Lifestyle

In addition to its award-winning lifestyle lineup that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle lineup. These new additions provide another level of customisation and personalisation, as seen below:

• The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store, users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks each month.[18]
• The Premiere 8K Projector: The Premiere 8K now offers wireless connectivity removing the need for cables[19], this solution allows consumers to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-on-Screen” technology, integrating the top speaker module and software algorithms for an immersive sound experience.
• The Freestyle 2^nd Gen: The second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle (2023) devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches[20].

New Soundbars for Immersive Audio Experience

To top off a home entertainment set up, the 2024 soundbar lineup offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.

• Music Frame: This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a compatible Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, the design-centric Music Frame provides high-quality sound with a premium aesthetic.
• HW-Q990D: This soundbar delivers an 11.1.4-channel configuration, immersive Dolby Atmos sound and supports pass through of content in 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content. sound experience with True Dolby Atmos® sound at 4K 120Hz. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content.
• HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into virtually any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a center channel for crystal-clear vocals. The combination of a deep bass subwoofer and a passive radiator also enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV lineup promises a seamless fusion of incredible technology and user-centric design, setting the stage for personalised, immersive experiences that can redefine the way people live and engage with their devices.

[1] Compared to the previous generation of devices.

^[2] Third party subscriptions are required.

[3] Picture quality of upscaled content will vary depending on the quality and resolution of source content.

^[4] Compared to 2023 generation.

[5] QN900D only. 8K AI Upscaling for other models. The picture and sound quality of upscaled content will vary depending on the quality and resolution of source content.

[6] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

^[7] 12.9mm in depth only applies to 65’’ QN900D.

[8] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

[9] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

[10] The availability of TechnoGym in Australia is yet to be confirmed.

[11] The availability of the F45 program in Australia is yet to be confirmed.

[12] The availability of the FlexIt in Australia is yet to be confirmed.

[13] The availability of Dr Tail is yet to be confirmed.

[14] The availability of Multi control in Australia is yet to be confirmed.

[15] Compared to Samsung TV’s without Relumino Together Mode Feature.

[16] Size and model availability of 2024 OLED may vary by country.

[17] 144Hz refresh rate requires compatible PC supporting 4K resolution, 144hz motion rate and Variable Refresh Rate. TV supports up to 120Hz native refresh rate.

^[18] Additional artworks available for purchase or via subscription. Internet connection required and data usage charges may apply.

^[19] Mains power connection is required for operation.

^[20] Requires 2 x units of The Freestyle 2023. Both the two projectors and your mobile phone must be connected to the same Wi-Fi network. Requires SmartThings. Feature currently supports image content only on Galaxy and iOS devices. Video content is unsupported on iOS devices and requires future software updates on Galaxy devices (to be released at a future date) to support both image and video content. When using this feature it is recommended to view with a minimum of 130” inches.

Samsung Galaxy Z Flip4 and Samsung Neo QLED 8K (QN9000C) shown without cable. Image simulated for illustrative purposes.

Samsung Australia has today received two Canstar Blue Innovation Excellence Awards, achieving the five-star accolades in the “Smart Devices” and “Home Entertainment” appliance categories for its Galaxy Z Flip4 smart phone and 2023 Television line-up respectively. In 2023, Samsung was the only brand to receive multiple Canstar Blue Innovation Excellence Awards in the appliance category.

In taking out top honours, Canstar Blue judges deemed Samsung’s 2023 Television line-up and the Galaxy Z Flip4 smart phone as ‘game-changing breakthroughs’ in their sectors. With Canstar Blue adding ‘Smart Devices’ as a new ‘Appliances’ subcategory this year, the Samsung Galaxy Z Flip4 smart phone wears the inaugural badge, setting a benchmark for future innovation.

According to Canstar Blue, Innovation Excellence Awards are measured based on how unique and disruptive a product is within the current market and the impact it has on consumers. Of Samsung’s winning products, Canstar Blue said:

Samsung – Galaxy Z Flip4: “The Samsung Galaxy Z Flip4 is a smartphone that offers a foldable experience with a pocket-friendly design. In addition to leading the way on foldable devices in the smartphone market, the judges were impressed by the BESPOKE edition, which allows customers to personalise the front, back, and frame colours – providing ultimate customisability that few other smartphones in the market offer.”

Samsung – 2023 Television Line-up: “Samsung’s 2023 television line-up offers consumers large televisions with great picture and sound quality in reasonable price ranges, making big screen TVs more accessible to Australians. The judges were impressed with Samsung’s continued commitment to innovation in the television space, striving to provide consumers with high quality products at more affordable price points.”

Further to these 2023 Canstar Blue Innovation Excellence Awards, Samsung’s Smart phone range currently holds Canstar Blue’s 2023 Most Satisfied Customers Award. This is in addition to retaining Canstar Blue’s 2021 and 2022 Most Satisfied Customers awards across both the Television and Home Theatre Systems categories.

Open up new possibilities with Galaxy Z Flip4

First launched in 2019 and now in its fourth generation, the popularity of the Galaxy Z Flip range has significantly contributed to Samsung’s position as the leader of the Australian foldables category. With a multitude of ways to personalise the device, the Galaxy Z Flip4 range allows users to customise their phone to reflect who they are as individuals by providing a bespoke experience that enhances their everyday life.

“As Samsung continues to bring cutting-edge mobile experiences to the Australian market, we are honoured to have the Galaxy Flip4 smartphone recognised for its Innovation Excellence by Canstar Blue” said Garry McGregor, Vice President of Mobile Experience at Samsung Electronics Australia. “Foldables represent a disruption to the existing smartphone market and Samsung is excited to be leading the charge.”

For more information on the Galaxy Z Flip4, visit: https://www.samsung.com/au/smartphones/galaxy-z-flip4/

More WOW than ever: Samsung’s 2023 Television line-up

With a focus on powerful performance, enhanced connectivity, and advanced personalisation, Samsung’s 2023 line-up provides accessible screen options for virtually any preference and lifestyle, all from the Global No.1 TV brand for 17 years running[2].

Samsung’s 2023 premium TV line-up comprises of Samsung’s flagship Neo QLED 8K and 4K TVs and Samsung OLED displays. These TVs are supported by Samsung’s award-winning lifestyle range which includes The Frame, The Sero, The Serif, The Terrace, and projectors, The Freestyle and The Premiere.

“Samsung takes great pride in offering Australians a range of home entertainment options that can be personalised to suit individual needs, passions, and experiences,” said Jeremy Senior, Vice President-Consumer Electronics, Samsung Australia. “In 2023, we have delivered a range of TVs that not only deliver brilliant picture and immersive sound, but sport stunning designs, smart connectivity, and a plethora of free in-built apps to help Australians achieve new levels of productivity, entertainment, and style – all from their TV.”

For more information on Samsung’s 2023 Television line-up, visit:

https://www.samsung.com/au/tvs/qled-tv/highlights/

In 2023, Canstar Blue also acknowledged that Samsung’s Bespoke range of home appliances continues to give ‘consumers the opportunity to explore their creative genius, while still getting the high-quality manufacturing of a reputed brand.’

For more information on how Samsung secured its Innovation Excellence Awards, visit: https://www.canstarblue.com.au/awards/innovation-excellence/

[1] Source: Canstar quarterly brand tracking survey, conducted through Qualtrics Oct 2022. n=1002

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

By prioritising its premium product lineup, Samsung has upheld its position in the TV industry for an impressive 17 years, exemplified by its Neo QLED lineup. From 2006 to 2022, Samsung’s worldwide TV market share based on annual revenue has doubled[2].

“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”

Samsung Electronics has been recognised for its global market leadership and excellence.

Samsung’s leadership in global TV market share for 17 consecutive years is a testament to the company’s commitment to providing innovative products with consumer-centric designs and upgraded user experiences.

Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling its first QLED TV, which utilised quantum dot technology. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for Samsung’s TV picture quality.

Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere, and The Freestyle.

In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalised experiences that accommodate both their unique preferences and needs.

Samsung Electronics has been recognised for its global market leadership and excellence.

[1] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Samsung Electronics Australia today announces its 2022 line-up of Neo QLED and Lifestyle TVs, revealing advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded Smart TV interface setting a new benchmark for home entertainment.[1]

Created to suit the evolving needs of how TVs are being used in Australian homes, Samsung Electronics Vice President of Consumer Electronics, Jeremy Senior said “bigger screens, optimal sound quality and state-of-the-art picture quality remain of the highest priority for Australians as they look for premium at-home entertainment experiences. Samsung’s Neo QLED TVs bring exceptional levels of colour and brightness to the viewing experience, producing a crisp and life-like picture, that can clearly be viewed in bright rooms, ideal for Australian living conditions.”

“The innovations Samsung brings to its range in 2022 allows Australians to have not just a TV, but a customisable and personalised screen that can be used to showcase and purchase art, experience content, work, play and connect with their favourite people.”

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the incredible picture technology and sound it delivers, 2022 Neo QLED will provide pristine images and immersive soundscapes that have never before been experienced by Australians.

This year’s Neo Quantum Processor introduces a new Shape Adaptive Light technology that leverages the Processor’s powerful AI algorithms to analyse lines, shapes and surfaces and control the shape of light from the advanced Quantum Mini LED backlight, maximising the brightness and accuracy of shapes on the screen. The result is outstanding image quality that puts HDR content on full display and unlocks the enhanced 14-bit HDR processing which quadruples Neo QLED’s greyscale levels compared to 2021 for the most accurate image ever produced on a Samsung TV.

Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm that creates a great sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information.[2] As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing blue light.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, 2022 Neo QLED will take their proprietary technology to another level with native Dolby Atmos support – the industry’s first TV to support Dolby Atmos with upwards and side firing speakers for three dimensional sound without the need for peripheral devices[3]

“Samsung’s 2022 Neo QLEDs will offer Dolby Atmos directly out of the box. We are proud to incorporate industry-leading audio technology for an impressive three-dimensional sound experience. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.”

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favourite content or help them discover something new without spending time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media and Ambient – letting users focus on various in-home activities.

• Enjoy all the leading apps: Samsung allows Australians to explore all the leading apps on their new Smart Hub, including international apps like Paramount+, Netflix and Disney+ as well as local favourites such as Stan, Kayo and Binge and all the catch-up TV apps[4]
• Samsung TV Plus: Enjoy free streaming TV with a variety of channels, including news, sports, entertainment and more. It’s 100% free and ready to use without additional setup required.
• NFT Platform: Samsung has collaborated with the prominent NFT marketplace, Nifty Gateway, to bring the NFT experience to Samsung TV customers. The application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork on Neo QLED and The Frame.[5]
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds using a compatible smartphone camera, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Anti-Glare Matte Display with anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing an exceptionally pleasant and comfortable viewing experiences. As a result, the new Anti-Glare Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL.[6]

• The Frame now offers an incredibly realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Anti-Glare Matte Display. It also helps minimise fingerprints and smudges, allowing users to enjoy their favorite artwork in excellent condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Anti-Glare Matte Display, elevating the iconic design to give a premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes and will now be available in both Blue and White coloured variants. The new vertical MultiView takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching.[7]

“As with any living space, light can often be the biggest challenge as reflections can impact the way people view and enjoy art and images. With this in mind, Samsung has incorporated cutting-edge anti-glare and anti-reflection technology into the newest model of The Frame, The Serif and The Sero, providing a realistic experience for when utilising the TV in Art and Ambient Mode+.” concludes Senior.

More Accessory Options Customisable to Users’ Needs and Tastes

The 2022 Samsung TV models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand accessories allow compatible TVs to inherit the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens all from the convenience of the remote control.[8]

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with magnetic bezel options for The Frame and new full motion slim-fit wall mounts for all TVs, there are endless possibilities of personalisation with Samsung’s 2022 screens.[9]

The 2022 TV and accessories range is available from Wednesday 16^th March at retailers and online at samsung.com/au/

For more detailed product information visit: samsung.com/au/

[1]Compared to 2021 Samsung QLED and Lifestyle TVs.

[2] EyeComfort mode must be activated in settings.

[3] Source content must be Dolby Atmos® or DTS:X enabled for Dolby Atmos® or DTS:X playback. Samsung has partnered with Dolby Atmos to create the world’s first TV range to include True Dolby Atmos and Wireless Dolby Atmos.

[4] Available apps are subject to change. Internet and subscriptions required.

[5] Nifty Gateway is a third party platform. Internet and data charges may apply.

[6] Anti-glare display verified by UL as glare-free for: Reflection Glare UGR <10, Discomfort Glare UGR <22, and Disability Glare UGR <34.

[7] Certain applications may not support Multi View.

[8] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[9] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.

Samsung Electronics Co., Ltd. today unveiled its newest MICRO LED, Neo QLED and Lifestyle TVs ahead of Consumer Electronics Show 2022. With advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded interface, the 2022 screens bring the vision of ‘Screens Everywhere, Screens for All’ closer to reality with life-like images, immersive sound and hyper-personalised experiences.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers outstanding picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a remarkable level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101”, and 89.”

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering precise control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with exceptional usability and customisation features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in mesmerising 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes in a Samsung TV. In fact, this year’s Neo Quantum Processor introduces [1]

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information.[2] As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing blue light.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif 2022 models, providing an exceptionally pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL [3].

• The Frame now offers an incredibly realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also helps minimise fingerprints and smudges, allowing users to enjoy their favorite artwork in excellent condition. The Frame comes in sizes ranging from 32” to 85.”
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give a premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching [4]

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, helping to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalised to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens[5].

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs[6], there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers with the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity³, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customisable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

ENDS

LOCAL COMMENT

Samsung Electronics has today announced the latest picture and sound advancements to its leading Neo QLED TVs and lifestyle portfolio.

Driven by AI technology and hardware innovations, this year Samsung has evolved its Neo QLED technology, the 2022 range will include Shape Adaptive Light and AI Object Depth Enhancer technology to deliver realistic sound to complete the overall viewing experience.[7]

Samsung’s 2022 Lifestyle screens continue to seamlessly blend design and technology for a unique and personalised experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif 2022 models.

Quotes attributed to Jeremy Senior, Vice President of Consumer Electronics at Samsung Electronics Australia.

Neo QLED

“Screens are continually evolving and offering consumers new ways to use them in their everyday lives. Our TVs are getting smarter, and their uses are becoming more versatile as we shift into the next normal.

“Bigger screens, optimal sound quality and state-of-the-art picture quality remain of the highest priority for consumers as they look for premium at-home experiences. Last year we introduced Neo QLED a TV technology that offered Australians high quality brightness and colour to expand their viewing experience. This year our 2022 Neo QLED TVs gets even better; Quantum Matrix technology, which controls the brightness level of each LED, now uses AI to control the shape of the light in real time enhancing the accuracy of all shapes on the screen.

“Samsung’s 2022 Neo QLEDs will also offer true Dolby Atmos directly out of the box. We are proud to incorporate industry-leading Dolby Atmos technology for an enhanced three-dimensional sound experience. With multi-channel speakers now placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.”

Lifestyle TVs

“Continuing our existing offering in the lifestyle space, The Frame is also set to deliver a range of new, impressive features in 2022. Having sold over one million units globally since its release, The Frame can transform any space into an art gallery.

“As with any living space, light can often be the biggest challenge as reflections can impact the way people view and enjoy art and images. With this in mind, Samsung has incorporated cutting-edge anti-glare and anti-reflection technology into the newest model of The Frame. This will make the screen appear incredibly crisp. This same technology will be applied to The Serif and The Sero, providing a premium design and comfortable viewing experience, fitting the user’s lifestyles.”

Local pricing and availability will be available closer to launch.

[1] Compared to Samsung’s 2021 Neo QLED Television range.

[2] EyeComfort mode must be switched on in settings.

[3] Anti-glare display verified by UL as glare-free for: Reflection Glare UGR <10, Discomfort Glare UGR <22, and Disability Glare UGR <34.

[4] *Certain applications may not support Multi View.

[5] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[6] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

3 Compatible with 2022 Samsung QLED

[7] Compared to Samsung’s 2021 Neo QLED Television range.

Samsung expands its acclaimed Lifestyle TV range with 65-inch The Serif and 85-inch The Frame

Samsung Electronics Australia is pleased to announce its expanded lifestyle TV range with the release of the 65-inch The Serif and 85-inch The Frame – offering Australians unrivalled choice in style, design and big screen picture quality.

As Australians continue to invest in big screen TVs – with 85-inch now the fastest growing size – and many placing a greater emphasis on design and multi-purpose function, the expanded range is a welcome addition to meet the demands of in-home entertainment across the country.

“We’ve received unprecedented demand for our Lifestyle TVs and it continues to grow year-on-year. With more Australians wanting larger TVs for that big screen experience at home they are also trying to balance the design and aesthetics of the room. Expanding our size options for The Serif and The Frame meets the demand for those looking for a TV that fits into the overall style of the home but also produce an exceptional big screen experience.” Said Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia

“The Frame was the first lifestyle TV to launch in Australia and with many enhancing their living environments over the past twelve months, we’ve seen exceptional demand for this product. The Frame’s unique Art Mode offers the ability to access art from galleries all over the world, including The Louvre and it has proven to be a favourite feature for customers wanting to blend the TV into the room.

“On average, Australians have 2.7 TVs in their home and as our viewing habits evolve our lifestyle range continues to offer a smart TV experience coupled with Samsung’s leading QLED picture quality to enhance the overall home entertainment experience for when the TV is both on and off” Concludes Senior.

The Serif

The new 65-inch The Serif is added to the current lineup of 43-inch and 55-inch models.

Created in 2015 in collaboration with Ronan and Erwan Bouroullec, globally renowned French furniture designers, The Serif is a mastery of form and function, inspired by the letter ‘I’ in a Serif font, that blurs the boundary between furniture and TV. While most TVs are designed to be wall-mounted or on top of a TV stand, The Serif was built to be put anywhere. Now, with a bigger screen, The Serif can provide an even more immersive viewing experience and blend into its environment.

Aside from its unique design, The Serif also offers Samsung QLED picture quality for a rich and realistic image across virtually all content and 200Hz Motion Rate for smooth images when watching fast moving sports or action movies. It also gives consumers a comprehensive Smart TV experience and smart features. Through NFC technology, the new model of The Serif also supports Tap View[1], which allows users to play content from a compatible smartphone on the TV screen by simply tapping the device on the sides of TV.

The Frame

The 85-inch The Frame is added to the current lineup of 32-inch, 43-inch, 50-inch, 55-inch, 65-inch and 75-inch models. The addition of the 85-inch version meets Australians’ demands for big screen TVs.

Alongside new design forms and software updates across the range, The Frame brings the beauty of a TV when it’s on, and art when it’s off. Featuring a selection of over 1,400 artworks via The Art Store,[2] The Frame allows users to reinvent and refresh their space as a new art gallery every day, providing a way to bring natural elements into their home decor.

This year, The Frame also features a slimmer profile[3] and has new modern customisable frame options including; Beige, Teak, White and Brown to blend into users’ room décor.

With Samsung’s partnership with the iconic Musée du Louvre, The Frame now boasts a catalog with over 1,400 works of art from 43 different countries that Australians can enjoy in 4K picture quality from museums and galleries around the world with a subscription to The Art Store.²

Samsung’s eco-packaging solution will also continue to be used across all TV packaging to help responsibly manage waste, allowing customers to repurpose TV boxes into small-scale pieces of furniture. Both The Frame and The Serif also come with Samsung’s solar cell-powered remote, removing the need for disposable batteries.

Pricing and Availability

The Frame and The Serif are available now at leading retail stores or on www.samsung.com

For more information on Samsung’s 2021 Lifestyle TV lineup, please visit https://www.samsung.com/au/lifestyle-tvs/

[1] *TapView is available from Samsung Galaxy Android 8.1 and above models.

[2] Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required.

[3] Compared to The Frame 2020 model.

Depending on the space, there are various ways in which Samsung’s Lifestyle TVs can be used to enhance an interior. With the help of a home stylist named Rachel, Samsung Newsroom came up with elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create the perfect space.