Samsung Electronics Australia has introduced two new air purifiers, the BESPOKE Cube AX53 and BESPOKE Cube AX70, which are available now in selected Harvey Norman stores and the Samsung online store.

BESPOKE Cube Air Purifiers have been designed with ease of use and home aesthetics in mind. Offering a HEPA filtration system that removes up to 99.97 percent of 0.3㎛ ultra-fine dust[1], is virtually silent and gives consumers the convenience to monitor and control air quality while at home or remotely with WiFi control and the SmartThings mobile app[2]. With sleek, neutral colours, consumers don’t need to compromise on style to ensure the whole family is breathing cleaner air.

BESPOKE Cube Air Purifiers offer unique design with a herringbone pattern and colour palette to integrate into almost seamlessly and stylishly in any home. The contemporary design on the front panel and the neutral champagne and white colours were chosen to effortlessly blend with any interior style. The BESPOKE Cube AX53 has a compact design to take up less space but still offer 53㎡ of coverage, while the BESPOKE Cube AX70 offers 70㎡ of coverage and features concealed wheels that make it easily portable between spaces in the home. Key innovations include WindFree mode which helps to purify an indoor space with less noise[3] and almost no direct draft.

In addition to its aesthetic credentials, the BESPOKE Cube is a virtually silent air purification system that removes up to 99.97 percent of ultra-fine particles to help provide clean air in homes[4], helping people to manage seasonal allergies. The Cube features a powerful HEPA filtration system, with a double pre-filter to help capture fine and large dust particles and even soft pet hair. An activated carbon-based pet deodorisation filter also helps reduce unpleasant odours.

Jeremy Senior, Vice President, Consumer Electronics division, Samsung Electronics Australia said: “As more Australians become aware of the importance of air quality, they no longer need to choose between function and design when purchasing their new BESPOKE air purifier from Samsung.

“We are excited to extend our line-up of air purifiers in Australia with these two new models, which also expand the range of BESPOKE home appliance[5] that we have available in this country.

“BESPOKE represents more than a range of beautifully designed products that meet both aesthetic and functional needs. At Samsung, we strive to understand our customers, their passions and values and translate those into products and services that deliver meaningful value. With our BESPOKE range, we aspire to create intelligent technologies that enable endless experiences, personalised to fit every individual’s always-evolving lifestyle, preferences and needs.”

Key features of the BESPOKE Cube Air Purifiers include:

• Multi-layered Purification System including Pet Care – An additional layer of filtration designed to remove fine, soft pet hair from the air. It can automatically increase the air flow of the low setting by 20 percent so that hair is captured effectively[6]. For consumers without pets this can be used as an additional fourth layer of purification.
• WiFi Control with SmartThings – Monitor and control the air quality in your home from anywhere using the SmartThings App. With a touch, or using voice activation users can turn it on/off, check the air quality, get filter status and replacement notifications[7].
• 3D Surround Air Purification – Five-way suction is designed to powerfully draw in air from all directions (up, down, left, right and back). The three-way Smart Discharge System analyses the air quality and automatically controls the flow of purified air.
• WindFree Mode – Helps to purify your space with less noise and no direct wind. Clean air is gently and quietly dispersed across the room with still air[8] without the feeling of a cool blast.

The BESPOKE cube comes in two sizes – the smaller AX53 and slightly larger AX70 – to match any style and space requirements.

Samsung has also recently launched the Essential Air Purifier AX32, an even more compact unit that takes up minimal space, it can be placed virtually anywhere. The AX32 offers powerful air purification for rooms up to 40m² along with Wi-Fi and SmartThings connectivity, giving Australians more options when it comes to choosing the right Air Purifier for their space.

The expansion of Samsung’s air purifier range continues to establish its leadership in air purification. During 2021 and 2022, as part of the Department of Education and Training Victoria’s safe return-to-school plan, Samsung provided 1111,000 AX90T Air Purifier units for installation in Victorian schools to help reduce the risk of airborne transmission of COVID-19. The AX90T has also been awarded by CHOICE as the top performer air purifier for a second year in a row. With consumers more aware than ever of the air quality around them, Samsung Air Purifiers help provide peace of mind with beautiful design and smart features.

For more information on Samsung’s BESPOKE Cube, and the wider air purification range, please visit:  https://www.samsung.com/au/air-purifier/

[1]  Tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl).

[2] Each device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Available technology, functions, and features may vary by country, service provider, network environment, or product, and are subject to change without notice. Compatible devices must be purchased separately in order to access SmartThings Services.

[3] Based on internal testing, comparing WindFree mode (22dB) with High Speed mode (50dB).

[4] Based on a particle size of 0.3㎛, tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl).

[5] BESPOKE range currently includes the BESPOKE Jet Stick vacuum and BESPOKE Air Dresser.

[6] Based on internal testing, compared to air low on SmartMode.

[7] SHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “still air” as when the velocity of air is below 0.15m/s, so people cannot feel any cold drafts.

[8] A Wi-Fi connection and compatible phone is required. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Voice control supported in 8 languages (UK English, US English, Korean, Chinese, German, French, Spanish, Italian). Device and screen images simulated for illustrative purposes.

Make Any Home a Smart Home

The Galaxy Upcycling at Home program provides enhanced sound and light-control features, by repurposing built-in sensors. Users can transform their old devices through SmartThings Labs, a feature within the SmartThings app.

• Using an improved artificial intelligence (AI) solution, Galaxy devices can more accurately distinguish sounds in everyday surroundings, and users can choose to save certain sound recordings. For example, if the device detects sounds such as a baby crying, dog barking, cat meowing, or a knock, it will send an alert directly to the user’s smartphone and the user can listen to the recorded sound.
• Devices can also be used as a light sensor to measure the brightness level of the room. Users can easily set the device to automatically turn on the lights or the TV through SmartThings if the room becomes darker than the preset standard of light.

For a device to continuously detect sound and light, it needs to be actively operating for long periods of time. For this reason, Samsung equipped the Galaxy Upcycling at Home upgrade with battery optimization solutions to minimize battery usage. Devices will also be able to connect effortlessly to SmartThings, allowing them to interact with countless other IoT devices in the SmartThings ecosystem.

“Smart home devices are a fast-growing trend for consumer electronics, and we believe that Galaxy devices currently not in use can play an important role in turning every home into a smart home,” said Jaeyeon Jung, VP & Head of the SmartThings team, Mobile Communications Business at Samsung Electronics. “The program transforms Galaxy devices into SmartThings devices and demonstrates the power of our intelligent IoT platform to broaden the possibilities of what users can do with their old phones. Through Galaxy Upcycling at Home, users will have access to the complete SmartThings ecosystem, enabling them to explore broader updates and features without having to purchase a new device.”

Shaping a Sustainable Future with Repurposed Technology

“We created Galaxy Upcycling at Home to enable more people to repurpose their old devices into useful tools, allowing both Samsung and our users to be mindful of the impact we have on the environment,” said Sung-Koo Kim, VP of the Sustainability Management Office, Mobile Communications Business at Samsung Electronics. “We are rethinking how we use existing resources, and we believe the key to upcycling is to enable solutions that transform old technology into something new by adding value. We are committed to integrating sustainable practices into our day-to-day lives, and through Galaxy Upcycling at Home, users can join our journey toward a more sustainable future.”

This innovative solution is part of Samsung’s continued commitment to support the 2030 Agenda for Sustainable Development, a global blueprint for the world to achieve a more sustainable and prosperous future for all by 2030 through 17 Sustainable Development Goals. Galaxy Upcycling at Home specifically focuses on Goal 12 – Responsible Consumption and Production – by reducing waste and promoting more sustainable production practices and consumer behaviors.

Today, Galaxy Upcycling at Home provides a wide array of new solutions that help make everyday life a little easier while promoting more sustainable habits that benefit the planet. By offering consumers a way to upcycle their products with new features and alternative purposes, Samsung is helping to extend the lifecycle of its products while diverting its users from contributing to global e-waste.

Samsung is building environmental sustainability into everything we do. This includes taking dedicated action across every stage of the product lifecycle to help the world transition to a circular economy that makes greater use of sustainable materials, extends product longevity and reuses resources. Through programs like Galaxy Upcycling, Samsung intends to deliver innovative technologies that reshape consumer experiences while empowering them to play a part in sustainable practices.

¹ Availability may vary by carrier.

² Galaxy Upcycling at Home feature is available on all S, Note, and Z series released from 2018 (S9, Note9 or later) running Android 9 and above. More devices will be supported in the future.