How Samsung display technology is helping businesses to improve the customer experience

*Content created in partnership with CanadianSME and appeared in CanadianSME’s November 2023 issue

Amid the rising cost of living across Canada, businesses feel the crunch in a myriad of ways, including through labour shortages. In an effort to address some of these challenges, businesses have been using technologies like self-service kiosks and other digital displays, including Samsung Canada’s popular Business TV and All-in-One Kiosk.

The Samsung Business TV allows businesses to elevate their customers’ experience by giving them the ability to personalize and develop their own customized marketing tools. This TV offers vibrant and eye-catching digital displays and features over 100 pre-loaded templates for users to create their own content. With promotions that display alongside TV programs, motion-embedded solutions, seasonal sales, and other pre-designed layouts, the Samsung Business TV allows businesses to create professional visuals, as well as upload their own creations for a customized experience.

Plus, with Tizen Zero Config remote management, businesses with multiple Business TV units in different locations can register and install new apps remotely via Tizen Business Manager, saving both time and money. The Samsung Business TV is also equipped with security capabilities, allowing businesses to lock their TV with a pin-code system to prevent unauthorized users from tampering with the screen.

As businesses head into the busy holiday season, staffing can become increasingly difficult for many small- and medium-sized businesses. The Samsung All-in-One Kiosk can help businesses who are otherwise short-staffed to serve customers.

The All-in-One Kiosk is available in two operating systems options—Tizen and Windows. It supports enhanced compatibility with third-party devices via USB ports, and also has a modular design which provides a variety of payment options including credit card, barcode, QR code and NFC, along with a built-in printer. This allows businesses to efficiently integrate their technology, without requiring additional peripherals.

When businesses are understaffed or in a busy season, it’s easy for employees to forget to promote the latest limited-time offers or new product offerings. The Kiosk can suggest add-ons or related items based on a business owner’s configurations. It can also encourage consumers to join a store loyalty program with the click of a button.

As the business landscape continues to evolve, so does the need for proficient tech solutions. Samsung is well-equipped to outfit small- and medium-sized businesses in Canada with some of the latest tools for increasing efficiencies and customizing the tools they need to meet the demands of today’s market.

To learn more about Samsung Display Solutions, visit samsung.com/ca/business/displays.