Samsung Announces Global Launch of Bespoke Jet™ AI

Share open/close
URL Copied.

This lightweight Bespoke Jet™ AI, the world’s first UL verified AI-powered cordless stick vacuum, offers enhanced cleaning experiences and premium usability.



Samsung Electronics today announced the upcoming launch of the Samsung Bespoke Jet™ AI, the company’s most powerful cordless stick vacuum yet with up to 280W[1] of suction power, a self-emptying enhanced All-in-One Clean Station™ and artificial intelligence (AI)-based functionality. The Bespoke Jet™ AI will be available in Canada with preorders starting in June.


Featuring 280W model,[2] the Bespoke Jet™ AI is available in a sleek Satin Black colour.


“The Bespoke Jet™ AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimizing to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet™ AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”


Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet



The Bespoke Jet™ AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model[3], as well as a motor efficiency of 52%.


In order to allow users to clean for longer without stopping to charge, the Bespoke Jet™ AI offers up to 100 minutes of usage, the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.[4]


The Bespoke Jet™ AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots.


AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet™ AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet™ AI cordless stick vacuum cleaner features an AI verification from UL Solutions, a leading independent safety science organization. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimized cleaning and maximum battery efficiency.


With AI Cleaning Mode, the Bespoke Jet™ AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analyzed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.[5]


The Bespoke Jet™ AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush.[6]


In addition to the Bespoke Jet™ AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customize their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.


More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet™ AI’s upgraded All-in-One Clean Station™ harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s™ Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.


The enhanced All-in-One Clean Station™ can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999%[7]  Multi-layered Filtration System for trapping fine dust  for more efficient dustbin emptying.


The Bespoke Jet™ AI will be available for pre-order in Canada on beginning in June 2023. Visit today to learn more and sign up to receive a $100 e-voucher to redeem toward the purchase of a Bespoke Jet AI Vacuum[8].


The launch of the Bespoke Jet™ AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.


*Content has been revised as of July 17, 2023 to provide more accurate information.


[1] Based on internal testing, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.
[2] Bespoke Jet™ AI 280 model will be available in Australia, Europe, Canada and the U.S. Bespoke Jet™ AI 250 model will be available only in Australia.
[3] Compared to 210W suction power of Bespoke Jet
[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.
[5] Brushroll speed adjustment only applicable to the Jet Dual
[6] * AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings. SmartThings is available on Android and iOS devices. A Wi-Fi connection and Samsung account are required. ** Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. Based on internal testing.
[7] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard. Results may vary depending on the actual usage conditions.

Products > Home Appliances

Press Resources > Press Release

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More