Samsung’s Bespoke Life 2023 Event Spotlights Technologies That Offer Convenience Today While Building a More Sustainable Tomorrow
Samsung announces “Bespoke Life” vision, reaffirming its commitment to transforming users’ lives through sustainability, connectivity, and design
Samsung Electronics will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streaming at 10:00 EDT (16:00 CEST, 23:00 KST) on Samsung’s official website, newsroom, and YouTube channel, the event will offer an opportunity to discover how the company’s expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity, and design.
“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected, and stylish lifestyle.”
Sustainable Life – Technologies That Make a Positive Impact
Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber™ Filter: a simple solution for minimizing microplastic emissions during laundry cycles.
From sourcing and production to distribution, usage, and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a closed-loop recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets, and expanding its use of recycled fishing nets.
To encourage energy-saving during the product use phase, Samsung continues to expand services that make saving energy more accessible. For example, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers, and air conditioners, as well as Samsung’s Eco Heating System, will feature SmartThings AI Energy Mode, which will soon be available in 65 countries.
In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in reducing microplastic pollution. Samsung and Patagonia have teamed up once again to launch the Less Microfiber™ Filter. The Less Microfiber™ Filter is capable of capturing up to 98 of microfibers shed during laundry cycles. The Less Microfiber™ Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.
Connected Life – Paving the Way for Hyper-Connected Homes
To “Bespoke” one’s life is to optimize devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.
Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.
Samsung has also announced the launch of the Bespoke Jet™ AI — the company’s most powerful cordless stick vacuum cleaner yet and is verified by UL (Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. Combining up to 280W of suction power with a run time of up to 100 minutes per charge, the Bespoke Jet™ AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments, including the floor type, and automatically optimizes settings such as suction power and brush speed to maximize cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station™ that produces a powerful spinning cyclone to instantly and effectively empty the dustbin.
Stylish Life – Taking Personalized Design to the Next Level
The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than products based on the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.
As of this year, the Bespoke lineup now includes a total of 15 product categories available to consumers in 52 countries. Each expansion of the lineup presents an opportunity to cater to more lifestyles and needs. With this in mind, Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex™ with Family Hub™+, as well as new side-by-side model. The Bespoke 4-Door Flex™ with Family Hub™+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. The new side-by-side model combines some of Samsung’s most advanced food storage technology with sleek and minimalist front panels.
Around the globe, Samsung continues to expand its personalization options to empower more people to customize their home. In the U.S. since last year, Samsung’s MyBespoke customization service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 available at Samsung flagship stores in the U.K., U.S., and Korea.
To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST). The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom, and Samsung.com.